How To Become Professional Illustrator

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5 Productivity Software You Should Use

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How To Launch Your Freelance Career

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10+ Top Helpful Tools for Freelancers

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5 Negotiation Skills To Manage Clients

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How To Earn 1000$ Your First Month

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5 Marketing Tools To Boost Your Business

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The Challenges of Being A Freelancer

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Using Instagram for Business: Get Leads, Customers and More Sales

Wondering how to rapidly grow an Instagram page?
Instagram has 300 million active users  every month who like 3.5 billion photos every day. What makes Instagram a tactical business tool is the fact that it uses photos. Photos have a visual appeal and they pretty much market themselves. You do not need to create specific pushy advertisements.
instagram for business

The Top Instagram for Business Tips

By posting the right kind of content you can have tremendous marketing on Instagram. For instance, you can try to post Instagram story ads to gain engagement. Let us see how.

Step 1: Utilize Link in Bio

The goal, when it comes to Instagram for business, is to take people away from Instagram to a landing page, or website.  It’s the internet and you need to spell it out. Adding your link in your bio doesn’t make you redundant. The link should take users to the page where they find the same posts which got them interested. They shouldn’t have to look for those all over again on your website – that just kills their interest.
99% of people use insta on phone so any traffic that you drive has to be mobile ready. Make sure that your website is optimized for a mobile platform.
Additionally, make sure that you don’t post a long url of the landing page. Use a link shortener because that will also give you the data analytics on the traffic being diverted to your website from Instagram. Every time you post something new, use a different link so that you can keep a track of traffic leads.

Step 2: Epic Content Strategy

What is Instagram for business without the right content strtategy? Post consistently on a daily basis. An average Instagram account posts at least once a day, and successful one does more than that which on average is about 2-3 posts a day. Posting more than that will saturate your followers’ feeds and turn them off. Make a schedule and post often.
The best thing to do is post during popular times. Do a little research and post during the times when people are most active so that you will optimally reach the followers. The timing of the posts needs to be very strategic especially when it comes to videos. The follower needs to be available to watch the video. For example, nobody will watch a video during their work hours.
Instagram is all about its visual appeal and the photos that you post must have a good look. There is a reason why Instagram has all those filters. Using the right ones will get you more views and engagement by making your pictures standout.
Instagram is not a direct market. If your photos have to have the appeal that will make followers stick around you will need to inject a little charm into them and you can do that by creating lifestyle photos. Use real backgrounds with your product in use.
Tools: Wordsswag, Typorama, Kik, Canva.
Look to find the best possible content.
It doesn’t hurt to stay abreast of your competition if you want to succeed with Instagram for business.  INK361.COM (allows you to run scans on competitors accounts, so can find the most liked/commented. When you get the data on what has worked best for your competition, it gives you an easy insight as to what are the trends and appeal factors in your niche and you can use similar strategies instead of re-inventing the wheel.
If physical based product post photos of people utilizing product or service (for social proof). Using photos of real life people instead of models makes your approach authentic and gives your product way more credibility. Moreover, it increases brand loyalty, the person whose photos you used will himself want to market your product more. But make sure you get their permission before you use their photos.
Use a strong call to action in your bio or comments directing people to make a purchase. Be creative and inviting with your CTA. People won’t click on link in bio unless you ask them to. It’s what will help you in your Instagram for business success story.

Step 3: Hashtags for Instagram for business

Post relevant hashtags to niche or market. They are an important search tool for users to find stuff they are interested in. use relevant hashtags that include your brand name and product. Don’t make them too lengthy rendering them unreadable. You can also use hashtags of trending topics if they are relevant to your niche. Do not use more than 5 hashtags.
Get your audience engaged by using relevant hashtags that are relevant to your brand and your current campaign.
Engage with people in your target audience. Every good relationship is built on a two way communication. When users respond, so should you. Make sure you reply to their comments. If they have posted a photo of your product, thank them and like the picture. People love attention – make sure you are giving them enough.
Using the right hashtags can increase the engagement of your brand in leaps and bounds. They give you the opportunity to reach more people and for people to find you. Use tools such as Talkwalker to find out what hashtags your competition is using and monitor your campaigns. It’s going to help you in your Instagram for business journey.
instagram for business

Step 4: Shoutouts

Get as many people as possibly on Instagram to share your content. But for that, you will first need to have a loyal following. Create interesting content and ask people to share it. Another way to do this is by creating contests where followers stand a chance to win a goodie when they share your content or tag a friend. Connect your Instagram account to your Facebook page and have users share the content so that you will have a better outreach across another social media platform as well.
Share for share (s4s) or paid influencer marketing is a strong cross-promotional tactic. Share the content posted by other players in your niche and tag them, ask them to do the same for you. It helps create brand awareness and gets you good exposure.
Another way of using paid influencer shout-outs is to ask a influencer who has a large following to promote your product or service.
S4S get people to mention you in the content. Share the content where people mention you and give the user credits for it. To get people to mention you in their content you can also host a photo contest.

Step 5: Analytics

Track the most engaged images, how fast the account is growing, and test your shoutouts. Instagram itself has tools that will give you insights about user engagement. You can get information about which demographic your followers belong to and what kind of posts seem to best resonate with them. This helps you learn the user behavior and you can come up with strategies which are more relevant. Analytics tools will tell you about engagement through demographics  and based on time.
You also get to know how much you are being mentioned and track your sales. Use these tools to gain better insights, predict engagement, find influencers,  see what kind of content gets most engagement and use these insights to gain an edge over your competition.

Tools:

Iconosquare.com : it is the most popular analytics tool which gives you high-level and in-depth insights about user engagement.  Using this tool you can also add a Instagram tab on your facebook page for cross-channel engagement. Its embed feature allows you to showcase your photo gallery from your website.
Socialblade.com gives you complete insights on your Instagram activity like your followers, pictures you have uploaded, daily averages etc which you can use to create a strategy for growing your handle.
Minter.io : this tool gives you demographic details of your audience which you can use for growth and engagement. You can also track the growth in your target audience over time and see what kind of content gets more engagement.
Socialrank.com : this tool gives you insights using a follow centric service. It sorts and filters followers using various criteria. This data will help you understand what your users want and help you create strategies for the future.

How Much Does Uber Cost: The Uber Car Service Rate

Unless you had been living under the sea, you have probably heard or even taken a ride with Uber! Uber Technologies Inc, is a transportation network company that allows users with smartphones to book a cab using the Uber App. As of today, Uber has launched it services in 545 cities across 66 countries. So, wondering how much does Uber cost?

If you are thinking to try out Uber too, it’s a good choice. You need to focus on customer service, timely pickups, and professionalism – since Uber has a strict qualitu control mechanism.

And the rewards for following the policies are great.

You can be a full-time driver and earn a good amount from the daily driving. You could even use Uber for part time income – we often find working professionals taking a dive to supplement their income from 9 to 5 jobs.

So, if you are into the Uber business as a driver, how do you turn it into a great income opportunity? And how much does Uber cost? 

It all depends on the money you’re making for each ride, and Uber uses various metrics to determine the final fare.

Here, we are going to tell you exactly how the final fare amount is determined.

how much does uber cost

How are Uber Fares Calculated?

To know how much does Uber cost, we need to take a look at a few other things. Behind the scenes of the Uber Car Service Rate is a simple algorithm to calculate the charges levied on the passenger. Uber calculates its service charge based on four criteria:

  • Base Fare: This is the flat fee that is charged at the beginning of the ride. It is a standard fee but varies depending on the type of service you pick like UberX, Uber SUV, Uber Black.
  • Time Sharing cost: You must hear this a lot: ‘Time is money,’ and Uber really does apply that. If you are riding with Uber, one component of the Uber Car Service Rate is the time sharing cost, which is calculated as cost per minute for each minute you ride an Uber cab.
  • Cost per Mile: This one’s obvious. It is the cost per mile you travel.
  • Booking Fee: Also known as the ‘Safe Ride fee,’ this is another flat fee that covers operational costs. Apparently, it also helps support safety initiatives for drivers and riders alike.

So, the equation to the answer of how much does Uber cost is simple; Uber Fare Estimate is the sum of these four components.

You can also look this up on the Uber Passenger App by going to Help> A Guide to Uber> How Fares are Calculated. There’s a bunch of topics that will give you details about Uber Fares.

Aside from these four components, sometimes, you will still notice that your fare doesn’t add up based on these criteria. Yes, there are certain other charges sometimes, and of course, prices also depend on the city. These charges are great incentives for drivers who can earn extra above the normal fare. It’s also what tells you as to how much does Uber cost.

how much does uber cost

Additional Variables of Uber Cost

When you are trying to make more, you need to take these into account. It will help you know the system more so that you can get better leverage.

Uber Minimum: A rider I once picked up had left his keys in the door and locked himself inside his own house. And he had some stuff that he needed to give to a friend who lived less than half a mile away. So, he called for an Uber. I ‘rescued’ him from his house and dropped him at his friend’s place.

Now for these kinds of short rides, the drivers are not fairly compensated. I mean, they come from a certain distance to pick you up, and nothing adds up to the Time Sharing cost or the cost per mile. Hence, Uber has a minimum fare that you will be charged if you book a ride, even if your actual fare is lower than the minimum fare.

Surge: This is the fees that Uber charges during rush hours when the demand is high, and the supply of drivers is low. Sometimes the surge pricing can go up to 5 times the basic cost. Driving around such periods can earn you considerable money in a short time!

Cancellation: There is a cancellation fee that you need to pay if someone cancels a ride after five minutes or later of booking a cab. They also need to pay a cancellation fee if the driver has arrived at the destination and the passenger doesn’t show up within five minutes. For UberX, this fee is 5 $, and for Uber Black or Uber SUV, it’s 10 $.

Airport and Toll: Airports charge the drivers for picking up and dropping passengers. So, this extra component is added to the final bill. The same goes for the toll fees the driver pays on your behalf.

Cleaning Surcharge: In the incident of you causing any damage to the car’s interior or exterior, an extra cleaning fee gets added to your bill. This fee is also charged if the passenger mess up the car, say for instance drop food all over or vomit; yes, it does happen, and vomit is the most common cause of the cleaning fee. Remember, when someone rates the driver, there’s also a pointer on the cleanliness of the car.

It’s evident that Uber charges on various levels for availing their service. But have you wondered to whom does all the money go? To Uber or to the driver?’

It is an interesting question, especially with all the ads saying ‘Drive with Uber.’

How much do Uber Drivers Make?

Driving with Uber is not going to make you really rich to buy a jet for yourself, if that’s what you are thinking. Some time ago, Josh Mohrer, General Manager of Uber NY, made a statement that Uber drivers make an average of $25 an hour. However, you can really make some good money.

The driver’s share is the total fare paid by the passenger less the booking fee, less Uber’s commission, which is 25% of the total fare. That’s how much an Uber driver will pocket!

Plus, most of the Uber drivers are independent contractors, meaning they are responsible for their own taxes. So, they also pay for gas on their own. At the end of the year, Uber send the drivers a 1099-K which directs them to pay self-employment and federal taxes. (A lot of us are working for Uber Part-time.)

So, How Much Are You Going to Make?

Remember, you really can make a good income on your own, and you can make use of the tax deductions using expenses for fuel and maintenance which saves them a substantial amount. And then, there’s the surge! The surge is a friend of the driver, and tips are always welcome.

So, on an average, an Uber driver can make $15-20 an hour. The experienced ones do have some tricks up their sleeves to get a good number of rides by being at the right place at the right time and can earn a little more.

With a good bit of strategizing, you can make more than $20 an hour easily. There are drivers who make more than $50 an hour easily and it all comes down to how you plan your rides.

You can also make more money where there is surge pricing and other tactics. There have been instances where an Uber driver earned up to $500 in a single day!

So why not give it a try and find out for yourself? The joining process of Uber is really simple and easy.