Freelance SEO Experts Archives - My Freelance Academy

10 Powerful Website Analysis Tools for Your Website

In the present time, website analysis is something significant. Whether you own a business or work as a freelancer, having your website is essential for the success of your brand and business. You want it to top the search results when you create a website. This makes Search engine optimization and website analysis a vital component.

Importance of Website Analysis

Learning a new skill is never easy and, the same is the case with SEO. It can be challenging to master SEO, but it can be enough if you understand the basics. Moreover, there are many SEO tools available online that can help you do website analysis on your own.

You don’t have to use various tools when optimizing your website to improve search engine rankings. Remember that you must go through a few and figure out the one that works the best for your website and business.

Advantages of using SEO tools

Optimization and website analysis is not that easy. You have to do a lot, but when you use the SEO tools, it saves you from the hard work you have to do doing keyword research, data analysis, etc.

These tools help you understand things that can work for your website and the strategies that benefit you.

Some of the many SEO tools available online are excellent for website analysis. The best SEO tools even provide you with reports that can help you reach the level of your competitors.

There are a lot of business owners and freelancers who spend days preparing reports and spreadsheets manually and then analyzing them.

It can be quite overwhelming after a particular point in time. When you use SEO tools, you can save your time, as those tools help you generate reports with one click.

Top 10 website analysis tools

1) Google search console

If you start with Search engine optimization and website analysis, then Google search console is an excellent option. What can be a better tool to help you improve your website’s search ranking other than the search master Google itself?

Even if you are not well versed in SEO, this Google search console will help you in website analysis. It has tons of tools that can help you improve your search ranking.

These tools can analyze your website and tell you about its performance and obtain potential problems for troubleshooting.

Google search console is always up to date with new features coming out now and then. Recently, a URL inspection tool and sitemaps report has been added to its features or tools list.

One of the best things about this tool is that it is straightforward. You have to verify your website by adding a code to your website or going through Google Analytics. After this, you can submit your sitemap for indexing.

As an SEO tool, Google search console can help you understand the way Google and its users see your website. It further allows you to do optimization to improve your search ranking. It is primarily a perfect option for new websites.

This tool offers the help option as well via Webmasters Help Community. It is a place where web admins can connect and share performance and troubleshooting tips.

Pros:

1) Google search console provides easy access to key metrics.

2) It doesn’t charge any cost.

3) This tool is handy for beginners.

2) Moz Pro

This magnificent platform can help you with SEO and website analysis. It has many tools that help you improve your search ranking, increase website traffic, and make your website visible in the search results.

Moz Pro allows you to do website analysis using the Moz Pro Spider. After this, you can see the potential issues on your website.

The tool also suggests actions that can be taken to solve all the problems. You can track the rankings of your website in the search results over hundreds of keywords per website.

This website analysis platform also has a keyword research tool that helps you decide the keywords or keyword combinations that can be good for your website.

Experts have said that Moz Pro is one of the best tools for website analysis and SEO. They say that deep oz Pro has continually updated Google’s constantly changing algorithms. Moz Pro also offers a chat portal where you can get all your doubts cleared. No matter what kind of question do you have in mind regarding website analysis, this chat portal always has exceptional responses and answers.

You can subscribe to the standard plan of Moz Pro that costs $99 per month and offers the essential tools. A medium program provides a broader range of tools and costs $149 per month.

You can also get a discount of 20% if you pay annually. Moz Pro also offers a free toolbar, Mozbar, that can be downloaded to track your website’s metrics while browsing any page.

Pros:

1) Moz Pro offers a supportive community.

2) It has myriads of tools.

3) It has a massive amount of data.

3) SEMRush

SEMRush is another powerful tool for website analysis initially developed in 2008. It has various tools that can help you with Search engine optimization.

You can assess the keywords research tool from SEMRush’s magnificent dashboard. It gives you an elaborated keyword analysis report and summary of the domains you manage.

One of the best features of SEMRush is that it enables you to compare the performance of your page with that of your competitors so that you can get to know where your website ranks against them.

SEMRush also offers a Traffic analysis tool to identify the significant sources of web traffic on your competitor’s website. After this, you can analyze and get to know the details about where your and your competitor’s website stands in terms of bounce rates and average session duration.

This tool is excellent for website analysis as it provides a domain overview from which you can understand the SEO strategies of your rivals, including the specific keywords they have targeted.

With time, SEMRush is adding new tools. It has recently included a traffic boosting tool and a writer marketplace

Pros:

1) SEMRush has an informative and powerful dashboard.

2) It helps you analyze your rival’s strategies.

Cons:

1) Its terminology can seem to be a bit complicated.

4) Majestic

Majestic was introduced in 2011, and it had received a lot of appreciation from the experts. It is undoubtedly one of the best tools for website analysis and SEO. This is one of the oldest SEO tools that are being used today.

This tool, in particular, focuses on backlinks. Backlinks are the links between two websites. Backlinks are one of the most significant factors affecting search ranking, and Majestic offers a considerable amount of backlink data.

If you are using this tool, you can search for a fresh index (which is updated throughout the day) as well as the historical index (which has been praised in the past). Another essential feature of Majestic is the ‘Majestic Million.’ It displays the rankings of the top one million websites.

Though you need to subscribe for Majestic to use all of its tools and features, it also offers a lite version. You can have the lite version of Majestic, which costs $50 per month and provides valuable features to use.

Some of the lite version features are a record of referring domains, IPs and subnets, bulk backlink checker, and the ‘Site explorer,’ which gives you an overview of your online store.

Pros:

1) Majestic offers myriads of features.

2) It offers excellent website analysis.

5) SEO Spider

SEO spider is a powerful website analysis tool initially developed in 2010. This is an excellent option if you look forward to improving your search ranking through SEO. This tool has many famous brands as its client, such as Dell, Disney, and Shazam.

SEO spider offers various tools, and one of the most popular features is that it enables you to perform a quick search of URLs. You can even crawl your site to look for broken pages. After doing this, you don’t have to do the hard work of clicking on each link to rule out ‘404 errors’.

Using this tool, you can even check for pages with missing title tags, tags of the wrong length, and duplicate meta tags. Not just this, you can check the number of links added on each page.

SEO spider offers both free as well as a paid version for use. Using the free version, you will get to use the basic features such as crawling redirects (limited to 500 URLs). This lite version is good for the smaller domains. The paid version costs $180 per year, including all the features.

Pros:

1) SEO spider offers excellent crawling features.

2) This is used by various famous brands.

Cons:

1) The free version has limited features.

6) Ubersuggest

Ubersuggest is a free SEO tool that specializes in originating new keyword ideas. It was initially founded as a tool that drags Google Suggest terms. In other words, it is an all-in-one SEO tool planned to help you gain victory in the game of SEO.

One should mind regarding SEO knowing what you’re doing, what the other participants are doing, and how to modify your strategy to take advantage of holes in the market.

It starts with, as simple as typing a keyword into the search bar. From here, you acquire immediate access to a report for your chosen domain or keyword.

After looking for a search for your primary keyword, that’s how you can use Ubersuggest to find related keywords to include in your content:

1)Tap on the term “Keyword ideas” located in the left sidebar

2)The website will offer you a list of keywords.

3) Four columns will have corresponding data for each keyword like Volume, CPC, PD, and SD.

4)After that, click on the keyword(the one which is related to your content)

5)You can also filter your search.

Therefore, Ubersuggest is one of the top website analysis tools you can look for.

7) Ahrefs

If you are looking for tools that can help you in website analysis and SEO, then Ahrefs is an excellent option. It is one of the most popular and most recommended tools online. It comes after Google if we rank the most extensive website crawlers.

Almost all the SEO experts are fond of Ahrefs’ Site audit feature, making it the best website analysis and SEO tool available online. This tool helps you get to know about the improvements needed in your website for better search rankings.

Ahrefs helps you analyze your competitor’s backlinks. Not just this, you can also find the most linked to content within your industry or niche. Moreover, this tool also gives you an overview of the best-performing pages you can analyze to use some of their tricks in your website for better ranks.

8) Spyfu

SpyFu uncovers the search marketing hidden formula of your most successful competitors. Search for any spon and see every place they’ve shown up on Google. SpyFu has a stunning premium version, and so many of our experts ramble about its free features.

You can do some research on your competitors or other participants to decide which keywords they use, for example- how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more.

It’s one of the most detailed SEO website analysis tools available in the market.

Pros

1)You can quickly look for the number of times a keyword gets searched each month.

2)One can quickly determine the ranking difficulty for that keyword.

Cons

1)As it is the premium version, all the tools or features aren’t free.

9) SEO Quake

SEO Quake is one of the most popular free SEO tools for website analysis. This tool is a Chrome extension that helps in Search engine optimization. You can do on-page site audits with this. It also has assessed your internal and external links.

Suppose you are looking from the perspective of a competitor. In that case, SEO Quake can make website comparisons so that you can perform website analysis and get to know where you stand against your competitor.

SEO Quake has other features as well. Another good feature is the keyword analysis tool, which can also check the keyword density. SEO Quake has a powerful yet simple dashboard. Not just this, it also has an export feature through which you can easily download and send data to others in your team.

Pros:

1) It’s free of cost website analysis tool.

2) It has a powerful dashboard.

10) Siteliner

Siteliner is another good tool for SEO and website analysis. You can learn about the duplicate content on your website through this tool. If you are wondering what we mean by the same content, it simply means content identical to that of other sites.

This tool can help you find the broken links, average page size, and website speed. Not just this, you can even get to know about the number of internal links per page.

Moreover, you can compare your website with others that have been checked with this tool earlier which can help you understand your position in front of your competitors.

So, if you are looking for the best SEO tools, then the above-listed ones are gold. They give you insights that would otherwise take ages to generate. Therefore, if you are using these tools while working, then it means you’re going to get the results you want.

11 Ways To Increase Website Traffic For Your Blog

Is your blog getting low website traffic? It is simple to start your blog these days. But, getting website traffic for your blog website is a challenge.

If you’re a newbie or have been blogging for a while, you’ve already encountered the issue of low website traffic.
It is common for business owners to become discouraged and stop blogging. But, once you realize how profitable it can be for your company, you will value it more.

It is because it can drive traffic to your website. It is not difficult to increase website traffic to your blog because you need to do a few items correctly. This article will guide you in solving the problem of low website traffic. We have suggested measures to drive the audience to your blog website.

11 Ways to Increase Website Traffic

1. Improve your Site and Optimize Loading Speed

When the website’s design is clear and appealing, it will attract users and encourage them to spend more time on it. Bad design discourages viewers or users from spending more time on your blog, resulting in low website traffic.

Users can find more content and navigate various sections more efficiently if you build your blog website effectively. You must now be considering which theme or design will be best for your blog website.

So, pick a basic theme that will make your website look clean and uncomplicated.

Always note to delete unnecessary and distracting elements from your blog. For example, if you have any ads that aren’t useful or aren’t working properly, it’s best to delete them.

Another explanation for low website traffic is slow loading times. In this era, when consumers expect something to happen immediately, no one can wait for your website to load before leaving it.

The time it takes for a website to load is a significant factor in search engine rankings. As a result, optimizing the loading speed of your blog website is critical if you want to increase website traffic. You can also need the assistance of a developer to complete the task.

2. Email Marketing and Creating Email Lists

It is one of the most dependable and straightforward methods for increasing blog traffic. When it comes to website traffic, it’s not only about attracting new visitors or users; you need to keep your current ones.

You must ensure that your website users return, but you must also create an email list. The best part about building an email list is that you have complete control over it. It also means you can send messages directly to your subscribers’ inboxes.

Make it simple for your guests to sign up for your email list if you want to grow your email list. You must also provide them with a compelling reason to enter your mailing list.

Email marketing is a cost-effective and reliable method of can traffic to your blog. After you’ve successfully created your email list, you can send out emails regularly. This way, you can alert and remind your subscribers about new material.

Now, this will assist you in increasing the number of visitors to your website.

3. Keyword Research

Both content authors and SEO experts use a keyword analysis. It helps you learn about specific terms, phrases, and sentences that can help boost search rankings.

You need to identify the words and phrases that users type into search engines to locate the information they seek. You can’t hope to boost your search engine ranking and increase website traffic simply by using random keywords in your post. To achieve better results, you must conduct proper keyword research.

It will improve your content and allow you to outperform your competitors.

You’re probably considering how to do keyword research for your blog. SEMRush, for example, is one of the many resources available today to assist you.

Type in a keyword, and you’ll be presented with a slew of keyword suggestions for your content or article. You can see an increase in website traffic if you identify and use relevant keywords.

4. Create Appropriate Content

Appropriate content is the most important factor in being a popular blogger and increasing website traffic. Users and search engines are on the lookout for relevant material.

When writing a blog, you must choose a good subject and include all of the required information. That’s because only this way can you make it seem useful to the readers.

Pillar articles are the most powerful and informative articles on your blog website. These are your most critical posts, and they must include keywords that are both promising and appropriate.

Often make an effort to write as many pillar posts as possible, including all relevant keywords.

Whatever type of article you’re writing must include all pertinent and necessary details about the topic. You will get a lot of traffic to your blog website if you have full posts on your blog website.

5. Writing Powerful Headlines or Titles

The first thing users see when they find your content in search results is the headline. It is perhaps more critical than the content. When your blog’s title is appealing and imaginative enough to pique users’ interest, it generates more clicks. And, as a result, you get more website traffic.

Users tend to avoid bland, common, or dull titles, so you must know how to write catchy headlines for your blogs. A successful headline can elicit emotional responses from users. It can also support the content in question by using the target keyword.

The trick is to use the headline to tell users that they can open and read your post. If you need assistance, there are many tools available to evaluate headlines.

These include EMV Headline Analyzer and OptinMonster Headline Analyzer. If your post has a strong title, it will attract more visitors to your blog website.

6. Add Images and Charts to Make your Content Appealing

In the human mind, images have a greater influence than words. It causes our brains to have an emotional reaction. As a result, using photographs, maps, and other visual elements in your article is always a good idea. It increases website traffic.

Users find it easier to understand details when graphs and charts are used in documents. That way, they become more involved with the material as a result. Images also help users concentrate on the written material by drawing their attention to it.

One thing to keep in mind when using photos in your content is to select them carefully. You can’t just use any picture because copyright protects them, and using them could result in serious consequences.

So, you can use your photos or go to one of the many places that sell royalty-free images and take what you want from there.

7. Sharing on Social Media

Social Media Sites — *By: Jessica Jane/Flickr @All Rights Reserved*

Social media has developed into a dominant medium in today’s generation. To increase website traffic to your blog, it’s always a good idea to post your blogs or posts on social media.

When publishing posts on social media, remember that you must do so daily to generate traffic. People will not only follow you on social media but will also visit your blog page.

Once they read your posts on social media sites and find them appealing and useful, it’ll help you.

Users enthralled with your material are more likely to share it with their mates. As a result, the blog will attract a larger audience, resulting in increased website traffic.

It is a good thing to post your articles on social media as per your field. For example, if you are writing a business article, you will get more traffic on sites like LinkedIn.

8. Find Influencers to Engage with Them

Every field has its own set of influencers who are experts in their area. The same goes for blogging. You must seek out influencers who will assist you in website traffic to your blog.

This method is challenging since all influencers receive a large number of messages. But, at the same time, you must persevere because it is not impossible.

You must be considering gaining the attention of an influencer and convincing them to support your website. To begin with, you’ll need to strike up a conversation with them. You can comment on their content and post it on your blog and social media sites.

You can also mention them, answer their questions, and leave comments on their blogs to get their attention.

Who doesn’t like receiving compliments? Influencers love it when you acknowledge their efforts, and they will pay attention to you.

You can ask them to promote your blogs once you’ve established a relationship with them. You can also seek guidance on how to improve your pages. You will be able to push more website traffic to your blog in this manner.

9. Using Social Proof

People in today’s world are curious about other people’s thoughts and experiences. They use it as social evidence and base their decisions and choices on it.

If you want to maximize the number of visitors to your blog, you can use social evidence on your website and social media sites.

You’re probably thinking about how to improve social evidence on your blog right now. There is a slew of options for doing so. You should provide a feedback form and request that your audience complete it. You can ask them to rate and review your posts.

You will use the feedback and thoughts of your users in future posts. Users often suggest different topics, and writing blogs on those topics attract users.

You can share your social media, and email list subscriber counts with your users, which will drive more traffic to your blog.

10. Learn and Use SEO Basics and Online Marketing

SEO — *By: Kwame Baldwin/Flickr @All Rights Reserved*

Search engine optimization is one of the most effective methods for increasing website traffic by boosting the search engine ranking. You don’t need to be an SEO expert to accomplish this. It is sufficient to assist you if you are familiar with the fundamentals.

Without the assistance of a professional, you can do SEO for your blog website on your own. Several applications can assist you, including Google Search Console and Google Keyword Planner.

These tools will provide you with helpful tips and even videos to help you understand. If your blog increases in popularity, you’ll need to learn new strategies for making it even more profitable.

So, you must learn the basics of search engine optimization and online marketing to get more website traffic for your blog website.

11. Internal Linking and Backlinks

Once you’ve started writing and publishing quality content, you can begin connecting your new blog posts to your older ones. It is known as internal linking, and it is another excellent way to increase website traffic to your blog.

Internal links are critical for SEO. They help Google understand the relationship between your website’s various articles or blogs. It is also used as a rating signal.

Internal links, when used correctly, will help you increase website traffic and page views. Make it a habit to connect your blogs to previous articles if you want your blog website to be effective.

Another significant aspect that influences search engine rankings is this. In addition to internal linking, Backlinks are a good way to increase website traffic to your blog. A backlink is a link from another blog or website to your own.

Backlinks from well-known websites and blogs are difficult to come by. It will drive website traffic to your website if a famous webpage includes a link to your website or blog in one of its posts.

You must contact influencers and inform them that you have blogs connected to their blogs to communicate to their posts.

Once you use both internal links and backlinks in your blogs, it’ll help improve your search engine ranking. Hence, you will get more website traffic on your blog website.

Is it true that you’re having trouble with the website traffic to your blog? Are you still curious as to when users can begin to visit your website?

Is it possible that you’re producing excellent content, but your website traffic isn’t increasing? This guide will assist you in overcoming this problem.

Just follow the ways mentioned above, and you will be able to drive more website traffic for your blog website.

Importance of Backlinks

You must have come upon the term ‘Backlink’ if you have ever read about SEO, Search Engine Optimization. It greatly helps by boosting up worth traffic towards your website. For those who do not know anything about SEO or those who are new to this term, understanding what is a Backlink and why is it important to include them in your website.

What are Backlinks?

Backlinks are the inward links which directs right to your blog or a website. They are most commonly known as in-links or inbound links. They are very essential when it comes to Search Engine Optimization as higher the number of backlinks, the more credible your blog or website becomes in the eyes of every search engines.

Why are Backlinks important?

Backlinks basically let you to have track of every single page available on the web that links to your posts. Today, they have become an important part of Search Engine Optimization. Each time you build up a new backlink, the chances of getting your website indexed by various search spiders increases. It is said that a greater number of backlinks leads to better popularity of websites and blogs.

A number of search engines consider the backlinks to be a major factor for deciding a rank amongst various web pages in their ranking algorithm. Even Google have said that each backlink means one vote from another website, which means that the number of backlinks used in a website is a clear indication of how popular, credible and relevant that website is.

Having quality backlinks

There is a simple rule ‘higher the relevance of backlinks, greater will be their quality, and vice versa.’

Backlinks are the basic building block of a good Search Engine Optimization. While calculating a site’s relevance to a particular keyword, the search engines always consider the number of good quality backlinks to a website. It is not that only the number matters in the case of backlinks, the quality and content that it relates to a given keyword is equally important.

The quality of an inbound link is determined solely by its content. When inbound links comes to your site, somewhere from the other sites, these links are known to be very relevant to your website. If the inbound link on your website has any kind of content that do not relate to the given keyword, they will not be considered relevant and hence, the credibility of your website will be lost.

It is to be noted that relevant and valuable backlinks are two important scrutinizers. Sometimes it happens that Search Engine Optimizers try to manipulate or operate a search engine, if that is the case, the only legitimate way is to have high-quality backlinks which will increase the position of the website in a search engine index.

For example: If you are a webmaster and your website has a keyword that relates to travelling France and you receive a backlink from some other website that relates to the travel cost of Italy, then this link will be considered as an irrelevant link.

Webmasters often use more than 2 websites and for them, linking those websites helps your SEO efforts, however, it is not always true. This can hold good only when both website do not have the same IP, which means that if all websites are hosted on a single server, Google will take no time to penalize you.

A large number of bloggers usually exchange links through blogroll, where one blogger can easily link to another blogger and vice versa. This helps in spreading word about a new bog or website. But before you do that, it is important to be very careful about the one you are linking your blog with, as linking to bad corners may end up harming you in long run.

Building Backlinks

It is obvious by now that good quality backlinks are an inexplicable part of Search Engine Optimization success. Now the question remains, how to build these backlinks. Before starting building up your backlinks, you need to consider few things. It helps greatly if you keep a track of all your inbound links, knowing what sites are linking to your websites and how exactly inbound link’s anchor text incorporates those keywords which relate to your website. A tool that will help you do this is the Domain starts Tool. Google regards the inbound links coming from this tool highly important and relevant.

With the option of on-page optimization, it becomes easier because everything is in your hands, you can decide and do as you like, but with backlinks, it seems that you are relying on others instead of working for your own success. However, this is not the complete truth because though inbound links start from some other sites and directs towards yours, you can still discuss the details like anchor text, with other site’s web master. This may not be same as administrating your own site as you cannot have complete control over all the backlinks, yet there are a number of aspects for negotiation.

Importance of Quality links

It is ok to exchange inlinks until you are doing it with a trustful website, otherwise it would be dangerous for your site or blog. To get clearer with, let us understand the two types of incoming links to your website:

One Way Backlinks: If you have one-way backlinks, you are sure to get more value and better results. One Way incoming links are those kinds of links that top to your site from other sites. It guarantees better search positions, provides you more valuable and better audience, mainly from search robots.

Reciprocal Links: They might not be popular these days but in its latest update, Google said that reciprocal links were found to be the target among the latest filters of search engines. Many webmasters prefer these to boost the rankings of their website but according to Google, many of such links were not relevant and hence, were discounted, and large numbers of websites were removed from Google Maps.

Conclusion

Backlinks are extremely essential to SEO, and their importance, quality content and uniqueness makes them a priority in SEO efforts. This helps other trustful websites recognize you as a credible one and hence, link them to yours.

My site is not penalized/warned by Google; do I still need to remove links?

According to Google, low-quality links include links that are sponsored, links that refer back to unrelated websites and links referring back to websites that repeat the similar keyword as the anchor text. Such activities along with irrelevant incoming links and spammy ones violate the quality guidelines of Google and if this kind of content is not removed by website, it is thus, penalized by Google.

Ever since Google introduced its Penguin update, search engine optimizers are working hard to remove all bad backlinks from their websites before Google comes up with some other update. However, those websites that have not yet been warned by Google can celebrate themselves for not being put under Google’s scanner. If your website too, have not been penalized or warned by Google, you have got reasons to be happy.

Since your site has not yet been warned, this implies that according to Google, it is not an over-optimized website in the first place.

Secondly, Google did not possibly find excessive backlinking or say, unnatural back linking on your website which otherwise, could have got your site penalized. If you have successfully escaped the hit, good for you but that does not necessarily mean that you are spared for future as well. In my experience, removing all those bad backlinks which could possibly set off Google’s alarm, will be the best option for you. Whether or not you have been penalized or warned yet, it is in your best interest that you get rid of such incoming links present on your link profile.

As I said it before, I would like to mention it again, even if your website has not yet been penalized by Google, there are good possibilities that your website too, is a victim of the Penguin update.

This is because before Google introduced the Penguin update, the message it sent out to webmasters regarding removing unwanted backlinks was unclear and the explanation appeared totally vague to many webmasters. It was later that Google came up with Penguin update which focused clearly on spammy and unnatural incoming links in an attempt to prevent those spammy websites from getting to the top of SERPs which were either having excessive number of incoming links, irrelevant links, keyword stuffing or paid links.

Many webmasters were perplexed watching Google’s warning messages before the update came out as they could not make out whether Google meant to take action against the website in order to penalize it because of unwanted links present on it. Then came in the Penguin update but that did not solve the problem completely. Some of the webmasters who received warnings regarding unnatural and spammy back links, questioned Google about those links which they were not able to take down. This was when negative SEO came into question to which even Google did not have any answer. The only temporary solution it came up with was a reconsideration request. So if your website has not been penalized yet, you can ignore the warning messages sent in past, as Google said.

If you are still not sure of what to make out of above statements, watch out for your search engine ranking and your website’s traffic numbers. A drop in the traffic numbers or your website ranking or both will help you determine whether or not you need to take some action regarding removing unwanted links. If you see your website traffic or search engine ranking drop, there are clear chances that your website is a victim of Google’s penguin update and you must start removing bad back links right now, else if you do not figure out any change and things are going fine even after you have received warning messages from Google, you can simply ignore them and move on.

Since you have escaped the misery of being punished under the latest update by Google, it does not mean that you are secured forever. If your website has not been affected this time, even then you should be very careful about the backlinks which point towards your website. Now that you know what a pain they are, be aware of any link which is coming from some spammy site and get it removed immediately.

Ultimate Guide: Become a Successful SEO Expert in 13 steps

Can you build a successful career as an SEO expert? The answer is yes. Read on to find out how you can become an SEO expert and pursue a successful career.

Become a Successful SEO Expert

About Search Engine Optimization

What do you understand when you use the term ‘SEO expert’?

Well, a search engine expert or specialist is someone who optimizes websites (through analysis and reviewing) to make them achieve higher search engine rankings.

In other words, we can say that by improving page rank within search engines, an SEO expert maximizes the traffic to a site.

Why should you start an SEO company?

In the present time, the importance of SEO experts and companies is constantly rising as all businesses rely on getting discovered by people on the internet. SEO services are an excellent way to help other enterprises to improve and grow.

The primary reason there’s a great demand for SEO Agencies or SEO experts is that it helps improve business’ visibility in the search results online to increase website traffic.

As a business owner, it will be highly profitable to start an SEO company, as the field’s recurring revenue is good. Most SEO services are delivered monthly as they require consistency, so it helps the owners have a predictable and steady book of work.

Moreover, it makes the hiring process more manageable when you expand your SEO business.

Stay away from misconceptions.

Be it any field or industry; misunderstandings are everywhere. The first thing to keep in your mind before starting an SEO business is to stay away from misconceptions regarding the industry.

You don’t have to know every term in the SEO glossary to run a successful SEO business.

On the contrary, if you know a few core SEO ideas, it’ll be sufficient for you to explain the basics of SEO to your clients.

Remember that as an SEO expert, your work is not to give in-depth information about how you will show them the results.

You have to help them achieve good service engine ranks and more traffic on their website. A well-laid plan is all you need to help your clients in the SEO business.

You need a team of hardworking, efficient, and trustworthy partners and employees to make your SEO agency successful. Teamwork is always better than a solo effort.

This doesn’t mean that you go on hiring so many employees and spending money, as some of them might turn into unused assets later on.

Just have enough members in your team so that you can complete your projects as an SEO expert.

In such cases, you can even provide SEO services to your clients by choosing a good White Label SEO service provider from the industry.

White Lable SEO Service Provider

It is also known as SEO reseller services. We can define it as a search engine optimization partnership among two or more companies.

The alliance embodies at least two companies who agree to share sales and marketing responsibilities of an SEO product. It fulfils the demand of other companies.

The achievement of any newly formed SEO company depends on the potential of the search engine optimization services you provide to the client. It also depends upon the skills and expertise of an SEO expert.

Always look for an efficient White Lable SEO service provider to profit from. It offers SEO services to agencies without taking credit for completing the work.

Are you planning to start and build your business as an SEO expert? We all know that starting a business is always tricky, but things start getting easier once you know the basics and get a hold of the industry.

Let’s get familiar with the requirements for starting your SEO business.

Skills Needed to Start an SEO Company

1. Business Discernment

The first skill needed to start any business is to know about it. Before starting your own SEO business as an SEO expert, you must possess business discernment.

It means that you must have the ability to understand the industry and make sound judgments for the growth of your business. If you don’t have this skill, you will have a hard time in your business.

2. Basics of Digital Marketing

If you want to work your way towards becoming an SEO expert, you must know the basics of digital marketing. No client would trust an agency with zero basic SEO and digital marketing knowledge.

You can learn the basics on your own to better your business. There are many online resources that you can easily access just by signing up on various sites.

3. Legalities

Starting a new business comprises a lot of legal steps. Every decision in your business has to be guided by specific rules and regulations.

First of all, you need to get your SEO agency registered, and for that, you have to determine the business structure. It can be of two types:

Sole proprietorship– When you register your SEO agency as a sole proprietorship, it means that you will be running your business with a single owner. This can be a good option for those business owners who want to operate their business as freelancers.

This structure provides flexibility and a simple setup, but at the same time, it comes with a few risks as the agency will be liable in case of any damages.

Limited liability company– When you register as an LLC, it implies that you can have more than one owner for your business.

This structure possesses fewer risks, and one of those is that you have to pay business tax and personal tax separately. This structure also provides the business with legal protection.

4. Payment preparations

Setting up payment methods

As an SEO expert of a new SEO company, you must decide and set up the methods of payment that you’d prefer. There are various methods available nowadays, which include:

Credit card payment: This is one of the most commonly used methods for payment by businesses. Most clients prefer this method, as transactions through cards are way more manageable.

Digital wallets: This is the method that’s evolving continuously in the present times. PayPal, Paytm, Google Pay and PhonePe are some well-known apps used nowadays for payments.

Automated Clearing House transfers: In this method, clients send an electronic money transfer from their bank account to a US-based business bank account.

5. Creating SEO Contracts

An SEO contract is significant as it binds your company with your clients. It is a kind of agreement about what is expected from both parties. An SEO contract has all the details about how your agency will handle projects.

6. Invoice templates

Preparing invoice templates for your SEO business is one crucial step when starting your business as an SEO expert.

Invoice is proof of the transaction between your company and clients, which helps you track accounts to ensure that your agency is getting paid as per the payment terms and conditions.

Your SEO invoice must include the charges with clear descriptions of all the services provided by your company. Not only this, the due date and payment method should also be mentioned in the invoice.

7. Business name and logo

When you start your SEO agency as an SEO expert, your first goal is to develop your brand. The name and logo are the most significant aspects of your brand as your company is recognized by it.

Deciding on a name and logo for your business is essential as both of them go into all the business cards, brochures, websites, advertisements and other digital resources.

8. Deciding the target audience and choosing your niche

After selecting a name and logo for your business, you must decide on your target audience to know the ideal clients you want to attract.

When you decide your audience and define their personas, you can easily understand their goals, expectations and the digital marketing solutions that they need.

When you choose your target audience, you must select your niche as an SEO expert. This is where many SEO agencies fall short and face disappointment due to the ‘provide services to everyone’ approach.

Deciding your niche makes a big difference as you know what kind of clients you will serve beforehand.

When choosing your niche, in the beginning, go with an industry you’re familiar with or start with your social circle. Before finalizing your niche, do market research and then choose accordingly.

9. Website Building

Almost all brands and agencies have their websites nowadays, as the internet is an excellent medium to reach the audience.

When you start your business initially, it doesn’t matter whether the website is as attractive and stunning as other established business’ websites. What matters is the one you have, helping you reach your target audience.

10. Developing a Methodology

To make your SEO business successful, you must develop your methodology as it highlights the expertise and strategies to provide value to your business.

Being an SEO expert and then establishing your industry shows your expertise in the field. You can either build an in-house team or outsource the work to other experts.

11. Ability to Manage Projects

SEO is an incessant project. To make a website advanced and famous, one needs to keep upgrading the website. For this, it is essential to learn project management to manage the enterprise.

The two points we all need to focus on while managing a project are planning and fulfilling.

Planning includes investigation, judgment, and strategy. This helps build the foundation of your SEO campaigns, so you have a clear direction of what and when to do things.

After planning comes to the execution stage, it goes beyond the delivery. It’s a process of implementation of our plans.

12. SEO tools

Starting an SEO business requires basic knowledge about Google Analytics or Google Search Console, as that’s when you can be called an SEO expert.

Both of these tools provide you with good results. But a robust SEO methodology needs more SEO tools.

Many SEO and marketing tools are designed so that they can accomplish other tasks, such as keyword research, as well.

Various free and paid tools available are online for the same, and some of them are Google Data Studio, Moz and SEMRush and more.

13. Getting Clients by Marketing Your SEO Company

After you set up your agency, it’s upon you to make it successful and take it to new heights. If you want your agency to be the top choice for businesses, you need to market your agency.

You can market your agency to get more clients through many practices. Some of the most effective ways for marketing are:

Search Engine Optimization: You must also serve your own business for what you are about to serve others. As you know that SEO is an effective way to build your online presence, you better work on your website’s on-page and off-page improvements.

Ensure that your website is working properly, has a good loading speed and gives a good user experience.

Reviews: This is another way to attract clients to your agency, as having reviews on top sites and your website makes others able to understand your expertise in the field.

Ask your clients to review your company (without being forceful), as their reviews will add to your agency’s value.

Adding your business on listings: You can add your SEO business on relevant business listings so that you get more clients when they check those lists of business companies.

While doing this, make sure that your business name, address and contact number are correct and consistent.

Social media: There’s no business in today’s era without a social media account. After starting your SEO business, create an account on various social media platforms and publish posts regularly to reach more people.

Content marketing: This is a way that every company uses for marketing their business. When we talk about content marketing, it’s not always about blogging.

You should look for the questions people have regarding your agency and then create topics through these questions. After that, create content that to make your clients understand your agency.

Paid advertising is one of the most common ways to market a brand or business. Paid ads are ideal for attracting your target audience as you can highlight all your specialties and offerings in those ads to make people look at you as their primary choice.

You can either make Google ads or remarketing ads to get displayed on other sites and your website.

Attending conferences: Other than so many online ways to market your business, there are offline ways, and attending trade shows, and business conferences are some of those ways.

It gives you an excellent opportunity to get introduced to a lot of people and connect with prospects.

Through all these methods, you can reach your target audience and attract many clients to choose your agency for getting SEO services for their businesses.

Retail your clients: Your work doesn’t end when you attract business owners to choose your agency for SEO services. When your project and prospect end with a company, it doesn’t mean that you have to break all ties with them.

Instead, you should try to build desire consistently so that they stay with your SEO agency in the future.

If you stop trying to build their desire to work with your company, you lose your clients that very moment. Having good relations with your clients is a crucial feature of a successful business agency as it helps your agency grow and achieve more success.

So, give your best to retain your clients even after completing their projects.

So, after getting well-versed with the steps to start your SEO agency, are you ready to give your career and business a great start? Are you prepared to take your SEO business to new heights?

Nothing is impossible. You need to understand the basics and know the right steps, and this guide gave you knowledge about all of it. So, my best wishes to all the aspiring SEO experts planning to start their agencies.