Today, blogging is not a new phenomenon. Blogging emerged in the late 1990s which provided a platform for even nontechnical users to post their content. The user base of good-quality blogs differentiates them from other newbies. In February 2011, there is now about 156 million blogs in existence. So in this tough scenario, the question is how to grow one’s blogging business?
Here is a look at how you could expand your blog business faster!
- Market The Content of the Blog
A blog becomes successful if it is spread efficiently. Meaning, the readers play the most important role in making the blogs popular by sharing them. For this, the blogger must understand what to write. The content of the blog should always target to audience making them share it. Blogs relating to a particular community, topic, tone, writing style, content are likely to become more popular than others. For instance, blogs relating to sports or a movie are likely to be spread more by readers interested in sports or movies rather than those who don’t.
- Use the concept of Guest Posts
A blogger can grow the blogging business by creating new and relevant readers. For this one of the best ways is to write guest posts on other blogs. The posts should be informative as well as entertaining in nature. Guest postings often help the readers with what they want. Also many bloggers easily agree to publish guest posts as it helps to bring out a variety and diversity in their blog. Also bloggers should actively participate in certain communities and forums where their audience generally gathers.
- Do NOT Forget to Make Blogs SEO Friendly
Search engines like Google provide a huge platform for bloggers to grow their blogging business. Search engine optimization or SEO, is very easy and simple to set up for blogs purpose. Bloggers can opt for SEO friendly platforms for writing their blogs. Some of these platforms are WordPress, Jumla or Drupal. The search engine traffic is increasing tremendously, day by day.
By 2011, Google alone had about 3 billion searches every day. Through proper SEO tactics and techniques, a blogger can easily take advantage of this massive traffic. A small effort to utilize SEO techniques can bring out a success rate of more than 80% for blog growth. One can only wonder the amazing power and contribution which proper optimization can bring to blog traffic. So adopting the techniques of SEO is a must for all bloggers which in turn would provide them with hundreds and thousands of readers, praising the blogs.
- Do Use Social Networking Sites
The use of various social networking sites is on boom. Millions and millions of people are using sites such as Twitter, Facebook, etc. bloggers should embrace to these sites without any hesitation. They should share their posts and also find new followers and audiences to connect with. The word about the blogs is spread like wildfire through the readers participating and actively using these social networking sites.
Aside from these, bloggers should also think of other strategies which may help to grow their blogging business. A good blogger should always know the importance of the audience and their valuable contributions.