E-Commerce Web Design: Going Beyond User Friendliness

E-commerce is a very interesting way of building a business venture and attracting new consumers. It is the process of conducting business via electronic mediums, that is, through the Internet. It may seem easy to have a shop online, it does take time to set up and can be quite challenging to maintain. However, sometimes, what is challenging is what you want to continue doing. Thus setting up the e-commerce store is the first thing that needs to be tackled.

Design

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This is one of the most important things to incur while setting up an online shop. The store’s design must be extremely attractive and should make people want to visit the website. It shouldn’t be too hard to use; users should be able to use it at ease. Because once you manage to increase the traffic, the customers would be making their way around the website a bit more than usual. 

While it’s good to go for high-quality fascinating graphics and motion pictures, some people may not be able to witness it due to their slow internet connection. 

And since most consumers may not have the patience to wait until it loads, they can very well switch to another website in the meantime.

Product display

Since consumers are coming to the website primarily to purchase the products it sells, their display should be clear and open without a fuss. It should clearly state the price, the availability, colors, size, and maybe a short product description.

This section is important because the consumers cannot feel or see the product, so they have to rely on the photographs. Thus the picture should be able to portray exactly how the product would seem in person. The product gallery must open at ease and quickly. There are methods to reduce the image size without compressing the quality of the image.

Trust

It is important to instill the trust factor into your consumers. Owners of e-commerce websites must get across the message that they are not around to fleece them! So on the payment page, make sure the page is secure, and the consumers are assured of the fact. Have all sorts of payment options available such as credit card, debit card, net banking, and NEFT transfer of money, cheque, and even payment-on-delivery.

There must be a section that also clearly mentions specifics of the product, the delivery, warranty, guarantee, and the purchase process. This is important not to have any misunderstanding with the consumers.

These are the ways to build an effective store design as well as make the space user-friendly. Both points are important in the success of online stores. It doesn’t mean that adopting one idea makes you let go of the other. Creating a store user-friendly may prove to be an exhausting process, as every detail needs to be looked into carefully. However, it will prove helpful in the long run.

Finding the Best E-Commerce Web Designer for Your Online Shop

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The simple explanation of e-commerce is to conduct business online. While selling goods always entailed being physically present and billing for the purchases physically, the Internet has taken this definition to a whole new level. Today, you can shop online for various products and bill for them with the swipe of your card!

While shopping was considered a woman’s birthright, you have men spending more hours and money glued to their computer screens to buy products of their choice! With almost everything available online today, you don’t need to step out of the comfort of your home and shop for something. 

However, someone who wants to start an e-commerce website must find the best e-commerce web designer for your online shop. While it may be a fruitful and interesting venture to start, it requires appropriate guidance and patience. Here are some tips for finding the best e-commerce web designer for your online shop.

Experience 

Several web designers claim to have worked on several projects in the past. However, it is important to check their experience by asking them personally or doing a general background check. The credentials of the company also matter. They may be new in the business, but sometimes ideas of newcomers also work well. 

Programming Skills 

While you are looking to hire a website e-commerce designer, it is also important to ask him to brush up on his programming skills. He must know the language of the computer and how to tackle any program that might require him to step out of his comfort zone a little.

Creative Eye

While you may want your designer to have programming skills, it is most important to have a creative eye for things. This is how he will showcase creativity within the online store he will build for you. A creative look can lend many creative ideas.

Previous Projects

A look at his previous projects will give you a fair idea of his work. This way, you can also decide if his style is something you are looking at and whether it agrees to a certain extent with your idea. Taking a look at his previous projects can also determine the time of his success and failures. But most importantly, it acts as a portfolio of sorts to showcase his last work, not just the award-winning ones.

Designing capabilities is extremely important while choosing an e-commerce web design. It’s not easy to maintain a store online for consumers, and it must be attractive enough to keep them interested. After all, a lot of people end up judging a book by its cover! However, for the online store owner, there are certain things that one must keep in mind. 

Three Best E-Commerce Solutions for Your Website

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E-commerce involves selling and buying products over the Internet and other electronic systems and computer networks. It is a transaction done without the use of paper documents. It is a great way to reach existing audiences and to reach out to newer audiences as well. 

Today there are many e-commerce solutions to choose from that can help you build your website properly. Now, there are many ways people buy and sell over the Internet, using various methods. All of these interconnected methods make for an e-commerce website.

1. Electronic Funds Transfer

Every website needs to have an in-built banking system to transfer money for the products. Electronic fund transfers are passed to and fro since there are no actual physical counters and billing machines. Electronic funds transfer (EFT) is electronically transferred or exchange money from one person’s account to the other. This can happen within a single financial institution, within a single bank, or between multiple banks. For example- If I buy a bag from you and you have an account with bank X. However, I hold an account with bank Y. Today, money can even be transferred from Bank X to Bank Y. All of these transfers happen via computer-based systems themselves. 

This not only happens with money but can also occur via debit card transfers or using a credit card. For international bank transfers, you can also make use of Wire Transfers. These transfers can be done via the electronic medium from one bank to another bank account and be physically done by depositing cash at a cash office. The other option is to use direct deposits via some payroll service bureau. 

2. Supply Chain Management

Proper and effective chain management should be put in place. This involves the design, planning, execution, control, and monitoring of other activities. Only once such a system is established strongly will a commerce website work well enough.

Thus, this would involve everything needed in a store but operate via an electronic medium for a website. Therefore, it essentially spans the movement of products from procurement of raw materials to storage to finished products.

3. Electronic Data Interchange

As the name suggests, electronic data interchange (EDI) involves transferring data electronically from company to company without a person involved in between. While the information exchanged can be just an email, it often requires trading bills, receipts, or other information. The messages exchanged are usually of commercial matter and follow a certain standard and procedure. 

E-commerce can also be further sub-divided into B2B, business-to-business; B2C, business-to-consumer; and C2C, consumer-to-consumer. Some websites indulge in e-commerce for sites that span all these requirements. 

 

 

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