In the present time, website analysis is something really important. No matter whether you own a business or you work as a freelancer, having your own website is significant for the success of your brand and business. When you create a website, you want it to top the search results. This makes Search engine optimization and website analysis an important component.
Importance of Website Analysis
Learning a new skill is never easy and, the same is the case with SEO. It can be difficult to master SEO but if you learn the basics, it can be enough. Moreover, there are myriads of SEO tools available online that can help you do website analysis on your own.
When you are optimizing your website to improve search engine rankings, you don’t have to use various tools. Always remember that you must go through a few and figure out the one that works the best for your website and business.
Advantages of using SEO tools
Optimization and website analysis is not that easy. You have to do a lot, but when you use the SEO tools, it saves you from the hardwork that you have to go through doing keyword research and data analysis etc.
These tools help you understand things that can work for your website, and the strategies that can benefit you.
Out of the many SEO tools available online, some are excellent for website analysis. The best of SEO tools even provide you with reports that can help you reach to the level of your competitors.
There are a lot of business owners and freelancers who spend days preparing reports and spreadsheets manually, and then analyzing it.
It can be quite overwhelming after a particular point of time. When you use the SEO tools, you can save your time, as those tools help you generate reports at one click.
Top 10 website analysis tools
1) Google search console
If you are just starting with Search engine optimization and website analysis, then Google search console is an excellent option for you. What can be a better tool to help you improve the search ranking of your website other than the search master Google itself?
Even if you are not well versed with SEO, this Google search console will help you in website analysis. It has tons of tools that can help you improve your search ranking.
These tools can analyze your website at a go and tell you about its performance, and also obtain it’s potential problems for troubleshooting.
Google search console is always up to date with new features coming out every now and then. Recently a URL inspection tool and sitemaps report has been added to the list of its features or tools.
One of the best things about this tool is that it is really easy to use. You just have to verify your website by adding a code to your website or by going through Google Analytics. After this you can submit your sitemap for indexing.
As an SEO tool, Google search console can help you understand the way google and its users see you website. It further allows you to do optimization to improve your search ranking. It is especially a very good option for new websites.
This tool offers the help option as well via Webmasters Help Community. It is a place where webmasters can get connected and share performance and troubleshooting tips.
1) Google search console provides easy access to key metrics.
2) It doesn’t charge any cost.
3) This tool is very useful for beginners.
2) Moz Pro
This is a magnificent platform that can help you with SEO and website analysis. It has myriads of tools that help you improve your search ranking, increase website traffic and make sure that your website is visible in the seach results.
Moz pro makes you able to do website analysis using the Moz Pro Spider. After this you can clearly get to see the potential issues that are there in your website.
The tool also suggest actions that can be taken to solve all the problems. You can track the rankings of your website in the search results over hundreds of keywords per website.
This website analysis platform also has a keyword research tool that helps you decide the keywords or keyword combinations that can be good for your website.
Experts have said that Moz Pro is one of the best tools for website analysis and SEO. They say that despite of Google’s constantly changing algorithms, Moz Pro is always updated.
Moz Pro also offers a chat portal where you can get all your doubts cleared. No matter what kind of question do you have in mind regarding website analysis, this chat portal always has exceptional responses and answers.
You can subscribe to the standard plan of Moz Pro that costs $99 per month and offers the basic tools. There’s a medium plan as well which offers a wider range of tools and costs $149 per month.
You can also get a discount of 20% if you pay annually. Moz Pro also offers a free toolbar, Mozbar, that can be downloaded to track your website’s metrics while browsing any page.
1) Moz Pro offers a supportive community.
2) It has myriads of tools.
3) It has a huge amount of data.
SEMRush is another powerful tool for website analysis that was originally developed in 2008. It has various tools that can help you with Search engine optimization.
You can assess the keywords research tool from SEMRush’s magnificent dashboard. It gives you an elaborated keyword analysis report and summary of the domains that you manage.
One of the best features of SEMRush is that it enables you to compare the performance of your page with that of your competitors, so that you can get to know where your website ranks against them.
SEMRush also offers a Traffic analysis tool using which you can identify the major sources of web traffic on your competitor’s website. After this you can analyze and get to know the details about where yours and your competitor’s website stand in terms of bounce rates and average session duration.
This tool is excellent for website analysis as it provides domain overview from which you can get to understand the SEO strategies of your rivals including the specific keywords that they have targeted.
With time, SEMRush is adding new tools. It has recently included a traffic boosting tool and a writer marketplace as well.
1) SEMRush has an informative and powerful dashboard.
2) It helps you analyze your rival’s strategies.
1) Its terminology can seem to be a bit complicated.
Majestic was introduced in 2011, and since then it had received a lot of appreciation from the experts. It is undoubtedly one of the best tools for website analysis and SEO. This is one of the oldest SEO tools that are being used today.
This tool, in particular, focuses on the back links. Backlinks are the links between two websites. Backlinks are one of the most significant factors that affect the search ranking of a website, and Majestic offers a big amount of backlink data.
If you are using this tool, you can search for fresh index (which is updated throughout the day) as well as historic index (which has been praised in past). Another important feature of Majestic is the ‘Majestic Million’. It displays the rankings of the top one million websites.
Though you need to subscribe for Majestic to be able to use all of its tools and features, it also offers a lite version as well. You can have the lite version of Majestic which costs $50 per month and offers the useful features to use.
Some of the features that the lite version has are a record of referring domains, IPs and subnets, bulk backlink checker as well as the ‘Site explorer’ which gives you an overview of your online store.
1) Majestic offers myriads of features.
2) It offers excellent website analysis.
5) SEO spider
SEO spider is a powerful website analysis tool which was originally developed in 2010. If you are looking forward to improve your search ranking through SEO, this is a great option. This tool has many famous brands as its client such as Dell, Disney and Shazam.
SEO spider offers various tools and one the most popular features is that it enables you to perform a quick search of URLs. You can even crawl your site to look for broken pages. After doing this, you don’t have to do the hardwork of clicking on each link in order to rule out ‘404 errors’.
By using this tool, you can even check for pages with missing title tags, tags of wrong length and duplicate meta tags. Not just this, you can check the number of links added on each page as well.
SEO spider offers both free as well as paid version for use. If you use the free version, you will get to use the basic features such as crawling redirects (limited to 500 URLs). This lite version is good for the smaller domains. The paid version costs $180 per year which includes all the features.
1) SEO spider offers excellent crawling features.
2) This is used by various famous brands.
1) The free version has limited features.
Ubersuggest is a free SEO tool that specializes in originating new keyword ideas. It was initially founded as a tool that drag Google Suggest terms. In other words, it is an all-in-one SEO tool planned to help you gain victory in the game of SEO.
The thing one should mind regarding SEO is knowing what you’re doing, what the other participants are doing, and how to modify your strategy to take advantage of holes in the market.
It starts with, as simple as, typing a keyword into the search bar. From here, you acquire immediate access to a report for your chosen domain or keyword.
After looking for a search for your primary keyword, that’s how you can use Ubersuggest to find related keywords to include in your content:
1)Tap on the term “Keyword ideas” located in the left sidebar
2)The website will offer you a list of keywords.
3)There are going to be four columns with corresponding data for each keyword like Volume, CPC, PD and SD.
4)After that, click on the keyword(the one which is related to your content)
5)You can also filter your search.
Therefore, Ubersuggest is one of the top website analysis tools you can look for.
If you are looking for tools that can help you in website analysis and SEO, then Ahrefs is an excellent option. It is one of the most popular and most recommended tools online. It comes after Google if we rank the largest website crawlers.
Almost all the SEO experts are fond of Ahrefs’ Site audit feature which makes it the best website analysis and SEO tool available online. This tool helps you get to know about the improvements that are needed in your website for better search rankings.
Ahrefs helps you analyze your competitor’s backlinks. Not just this, you can also find the most linked to content within your industry or niche. Moreover, this tool also gives you an overview of the best performing pages which you can analyze to use some of their tricks in your website for better ranks.
SpyFu uncovers the search marketing hidden formula of your most successful competitors. Search for any spon and see every place they’ve shown up on Google. SpyFu has a stunning premium version, and so many of our experts ramble about its free features.
You can do some research on your competitors or other participants to decide which keywords they use for example- how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more.
It’s one of the most detailed SEO website analysis tools available in the market.
1)You can easily look for the number of times a keyword gets searched each month.
2)One can easily determine the ranking difficulty for that keyword.
1)As it is the premium version, all the tools or features aren’t free.
9) SEO Quake
SEO Quake is one of the most popular free SEO tool for website analysis. This tool is a Chrome extension which helps in Search engine optimization. You can do on-page site audits with this. It also has assess to your internal and external links.
If you are looking from the perspective of a competitor, then SEO Quake can do website comparisons, so that you can perform website analysis and get to know where you stand against your competitor.
SEO Quake has other features as well. Another good feature is the keyword analysis tool which can check the keyword density as well. SEO Quake has a powerful yet simple dashboard. Not just this, it also has an export feature through which you can easily download and send data to others in you team.
1) It’s a free of cost website analysis tool.
2) It has a powerful dashboard.
Siteliner is another good tool for SEO and website analysis. You can get to know about the duplicate content on your website through this tool. Well, if you are wondering what do we mean by duplicate content, it simply means content that’s identical to that of other sites.
This tool can help you find the broken links, average page size and speed of the website. Not just this, you can even get to know about the number of internal links per page.
Moreover, you can compare your website with others that have been checked with this tool earlier which can help you understand your position in front of your competitors.
So, if you are looking for the best SEO tools, then the above listed ones are gold. They give you insights that would otherwise take ages to generate. Therefore, if you are using these tools while working, then it means you’re going to get the results you want.