Pinterest Marketing Strategy: The Complete Guide [2022]

What is Pinterest?

Pinterest is a social network where members explore, share and store images. Users post their content on boards, sometimes by pining on their preferred theme, so other users know about their interests. Engagements have been very valuable.

Follow the boards of your friends and competitors, like other people and comment on their pins, and share links to your website and blog in your pins. To make the most of the Platform: Upload your business content from your computer or smartphone. Pin content you found on the platform.

What is Pinterest marketing?

Using Pinterest for businesses can be helpful for you to reach lots of customers and make money. Pinterest is the 14th best-selling social networking app globally and gets 459 million monthly visitors. 80 percent of all weekly Pinterest followers had new purchases made. Pinterest can also be popular with people interested in a positive inspiration story – it’s not a venue for inciting controversy.

With this knowledge of Pinterest marketing, it’s time to learn to grow business via Pinterest marketing. Read up on practical ways to optimize your marketing on Pinterest.

What makes Pinterest unique?

Pinterest is an innovative photosharing platform that combines creative content with business models separate from other sites. Pinners create private nannies of existing image and video pictures posted by friends, strangers, and brands. They also create and upload themselves. Rather than sharing photos with friends, users.

By: Mr. Whiskey on Shutterstock

How do I use Pinterest?

Users can create their boards or place other pins in their chosen boards. Boards help users organize their Pins at the same spot logically and beautifully. Usually, people use the board for decorating ideas or creating personal wishes.

A user clicks a pin to access the blogs, product pages, and websites under the pin itself; e.g., a Pin is a direct link to your website. Users can also search keywords to search for inspiration. The search feature will also allow you to return to the page and find some users.

Pinterest Marketing Tactics For Growth in 2021

Pinterest marketing is a growing industry as B2C brands plan to spend more on the platform in 2020. Many of our clients run advertisements on Pinterest and then use our API to aggregate their performance data and visualize it in reports.

The best part is you don’t need to create separate content for Pinterest. A catchy pin for your pre-existing web content must be shared, and the corresponding image should be displayed.

This article will explain why Pinterest is so great and share how to market yourself. We’ll talk through the best tactics in creating content on Pinterest.

Creating a Pinterest marketing strategy

Pinterest suggests 10-12 pins a day to appear more often on your followers’ feeds and search results. Peak hours are 8 -11 pm on weekends. Share pins to other networks to increase the traffic to your pages.

Pin too much, and your followers get away with it. Pining seasonal pins at least 45 days in advance and then pinning to that point until that event. Pin your boards, and pins must be relevant by their motivation. We’ve put together 10 Pinterest marketing tips for you.

How to use a Pinterest account for marketing and brand growth

Pinterest pins are 100 times spreadable than a tweet. The median retweet has only hit 2.7%. Facebook said that it’s twice as long as a Facebook post. Join millions of businesses on Pinterest and get new social marketing features as your brand grows and is increasingly popular.

Join 500,00 businesses on Pinterest for business accounts, and get additional marketing features to promote the brand.

Pinterest is fun for young people, and creativity is encouraged, but its heart is Pinterest marketing. Visual marketing on Pinterest is a low-key, quick, and easy way to reach people and spread the word. Using Pinterest can help to achieve your goals.

How do you utilize Pinterest marketing strategy in your next business to promote yourself as a small business or entrepreneur? Use Pinterest to promote a book, or website, or new book.

Schedule fresh pins

Sprout Social can manage your content from your Pinterest page easily. You can even copy images of your Instagram to Pinterest to increase the visibility of your content. Sprout’s predefined optimal posting times can help schedule pins within the best potential intervals.

The Publishing tab within your account permits you to schedule pins to various boards. Simply upload your image with the link and create the link and make your pin description and schedule.

In addition, you can schedule a pin to go more than once or schedule multiple pins in bulk to simplify your job. Sprout has many more creative calendars for social activities with other social media sites and includes various tools.

Create collaborative boards

Collaborative boards can help you reach some interesting new pinners. You have to be vigilant when deciding which boards you want to follow – it can also affect any board’s profile. One of my most recent collaboration boards is my Pinterest tips for success board.

Brand your profile

The best method to get a Facebook post online can be to brand yourself. All social media platforms have personalized settings to help you add your unique personality to one. Let us see the different ways to create your own Pinterest profiles with help from Pinterest.

You should first set up an account if you want more access to Analytics, Pinterest, and other features as you build your Pinterest profiles. You now need to brand your profile, so it is easily identifiable.

Understanding the Pinterest algorithm

Pinterest is a search engine based on which Pins rank. The best way to market your brand on Pinterest as an online resource is to balance utilizing strong keyword highlighting and creating valuable emotional content that satisfies the search.

Join community boards

Pinterest allows users to invite others to share ideas on their boards and is ideal for marketing. Search the popular pinners within your niche and see if they have group boards relevant to your industry.

One more reason to sign up is to keep active in these boards, pin your content, and curate other content for your businesses while promoting all of your projects.

Create vertical images to maximize your real estate

The image on Pinterest should be broad as possible, allowing for maximum visual exposition and attention. I create photographs that exceed 35 pixels and measure 1102 pixels.

The invitation is compelling to pin your article. Look at your favourite pins and see what images they share so you know what types of files are re-pinned and posted.

Focus on Pinterest SEO

Pinterest is largely a visual search engine with its algorithms and its own SEO rules. You should concentrate on your Pinterest SERP and implement the following rules on your profile for your potential rank increase. It’s essential to focus on three areas in Pinterest Marketing to increase keyword usage.

Determine your content strategy

Different genres of posts work well on Pinterest, like products pins, infographics, or blog posts. So, you need to determine your genre.

Create boards with keywords in your title

Pinterest has impressive searches. Use keywords and other descriptive terms in the title of your boards and posts. Make sure you choose a category for each board to help people find them, and Pinterest recommends your board.

Use the description to spread your ideas

The description for the pin is a tweet, so keep it short and relevant. Remember that it may be possible to Tweet on your pin, so use keywords in your description as well.

Build relevant links back to your website or blog

There are two possible links in every pin: the first in the description and the then at the end of the pin.

Drive website traffic and boost online sales

We can share as much text as possible with users or direct them to your site on Pinterest. The website can be shared by any user using their Pins. By including Pinterest on your website, you will be able to rapidly push traffic directly from one website page of yours to your Pinterest profile to start seeing your content.

These Pinner widgets and buttons allow web visitors to interact with your Pinterest Page via the site, enabling them to view and follow your account or follow a certain board. The network web widget builder allows you to add the functionality and customize it easily.

Tell stories

Most users report having an idea for how they use a tool in their life: 84 percent use the insights to understand which stories appeal most to your target audience and use this knowledge to fund your board ideas. Keep to your brand, be creative and have fun.

Make a Board that tells a story or creates a lifestyle, not just a product board.

Choose a cover board

Pinterest allows people the choice of a cover image on the board that has its pins on the top of their profile. This is the perfect area for establishing a business board that shows articles about company products, graphics, and other designs from your own.

You should always include a Pinterest board devoted entirely to your website or business.

Always think about keywords

Pinterest is a search engine, and users could search keywords to look up the information. Our work will be as accurate and targeted down as possible when the attribution of a pin is being spelled and described.

You probably won’t use comparable keywords to the name of the post that you are publishing, but it doesn’t hurt to jump on Pinterest first then search your content. Search for other keywords that apply for your Pins and put them in your description. You may add these words to the title and description of the pins you send on Facebook or Twitter.

Connect with your other social media platforms

You are superable to connect Facebook and Twitter profiles with an Instagram account. You can get more fans on other platforms if you use it to boost those you already have in their feed. This way, they can spread your content over your website with more traffic.

In Facebook, you can connect only a personal account rather than a page, so you’ll not link it with this. If you have only one Facebook page, then you can’t relate that account to a Pinterest page for you.

Organic Component

Pinterest includes a social component that must be managed: reading other users pinned pictures and commenting – after all, it’s a social site. You can get lots of organic traffic and push leads into your funnel with correct keywords.

A pin is just a visual bookmark, and you should make it more regularly. Think of Pinterest as the forum of storytelling. You will earn when you create value, and it will not work for an all-in-one campaign as a whole. Some brands post 10-12 pins a day, and others post over 10 a day.

Get the pin button

The Save or Pin button is available directly on your site’s product pages and makes it easy for browsers to pin to their Boards. By adding a pin button, prospective customers can interact directly with you. In doing so, you acquire information on who pinned the content on your website.

This allows you to communicate with potential customers directly. Clicking on the item lets you easily save the product to existing boards or add it to any existing board now from halo’s website. Almost all Shopify themes offer this standard integration. The button is prominent and easy to use.

Add the Follow button

Include this button everywhere you connect with people, including your online portals, newsletters, email, blogs, and popups – just like Modern Citizen.

The “follow” button tells people you are a Pinner and directs them to your profile, encouraging them to follow you. The pinner’s following button is used to say who you are.

Automate your content

Tailwind is the better tool available in the industry, suitable for automating the pinning/redistribution in content. Your Pin schedule may be months in advance so that you do not have to pin this content every day manually. There are also exciting features like SmartLoop, which pins your most successful pins for optimal time throughout the day.

Distribute your content

Unlike Instagram, users can click directly on a link on a pinboard. If any new board member finds anything they liked on Pinterest or Facebook, share this information with their users.

You can have as many boards as you want, and they can be grouped according to themes, ideas, plan, or genre of inspiration to allow your people to find the content they are looking for easily.

Using Pinterest is an important place for sharing and distributing all kinds of content. For instance, you can invite people to post content on your boards to match your theme.

Sign up for a business account

To promote your target audience, it is essential to create a website through Pinterest. This free account gives you access to Pinterest Analytics and other handy marketing features. If you already have a Pinterest account for small businesses, you can also create one by converting your old Pinterest profile.

Note: If you want to boost your business account and run advertising on Pinterest, you can do so by upgrading your account and setting up your PayPal method because part on Pinterest is not free. You can convert any Pinterest account into business without cost.

Keep fresh content flowing through your boards

Tailwind offers up to 30 thousand pins a day for weeks in advance. If you don’t own any content, already it’s a better option to share others’ content instead. The more content you fill on board, the higher the keyword signals and higher the relevance the boards have at a search result.

Tailwind rewards you for sharing more content and rewards you for doing so, and it’s easier to use tailwind to load up pins in advance than to set them and forget them. Tailwind allows you to make sure you have enough Pinterest posts to spread your content across.

Marketing and growth goals

Pinterest marketing combines multiple phases in the buying funnel to fit one or several. Your pins as ads improve brand awareness and increase sales while generating sales. Most video advertisements work properly in driving high-traffic website traffic, and others are good at driving conversion goals, including app downloads. Do you want Pinterest to promote its product lines?

The last opportunity is the one that can grow your business the best.

Engage with your users

Pinterest has lots of opportunities for interaction with customers. It gives you valuable data on their interests and why they use your product. Another fantastic way to attract Pinterest users is to invite followers to submit content and create new content together on one of your posts.

It would further boost your marketing efforts. For example, click your plus icon to invite other people to join your boards.

Educate customers

On Pinterest, there’s tons of educational content and videos about everything. Given its propensity for visual content is a powerful means of educating and engaging customers. When creating or sharing new content on your Pinterest profile and marketing to users, keep in mind your target audience.

Your main aim is to keep your current audience happy and replete with content. Then you must post the new content on Pinterest that will appeal to the person you are hiring, i.e. you can also use Pinterest to create a new product or develop a brand identity.

Spend some time responding to/posting comments

Another strategy many consumers overlook is allowing users to comment on their boards. Comments are a strong signal people are engaging with their pins. People who leave comments want brands to hear them and often want answers.

Spending time working together with your community could boost your follower counts, brand loyalty and other statistics that help grow our Pinterest brand. That also gives us the human side.

Use unique images and videos

Pinterest contains a huge amount of photos and videos to improve how you promote your brands and your products and services. You should also make them stand out against the rest of them on social sites.

Join the Community Board

A community board is a collaborative board owned by a single person and adds more creators to post on board. Find suitable community boards in your industry. You are then targeting a vast audience you would not otherwise have reached. It’s also an excellent place to find relevant content to pin your posts.

You can also request joining existing group boards. In some cases, you can ensure that other people will join together.

Make it easy to pin content from your sites

These buttons direct visitors from your site to see your account or pin your site to their website. If you don’t have these buttons, this is unlikely to bring interaction with Pinterest.

Add a hovering pin icon on any image in your website or smartphone app directly through Pinterest. Or, if you work with WordPress, there is the option you can resize your pin on Pinterest through the buttons in the plugin.

Try different pin formats

Pinterest is an image exchange platform, but the content isn’t just images. Pin a video inspiring them to shop and create a store carousel. Consider posting how-to pins or inspirational boards to provide valuable content.

For example, Nespresso Pins takes up step-by-step content to engage pinners with its brand: Pinterest is a great way to promote your product line-up by using video and carousel Pins.

Choose the correct categories for your content

On Pinterest, users can browse the category section within their account to see the relevant content. Top Pinterest categories include travel health and wellness, and beauty. Pins can be easily searched based on content similar to what users use your company’s pages to find.

Track the metrics

Pinterest’s marketing strategy should be data-driven. Tracking data collected on Pinterest helps social media managers see which posts perform best.

Invest in high-quality images

Like Google, Pinterest allows users to search for pictures in a browser using Google Translate Plus. You should represent their brand when posting on Pinterest. Always make professional and retouched pins. You could say that Pinterest is very similar to Google Image Search.

Don’t forget Great Content to Power Up Your Business

Pinterest is an easy way to attract attention to your site, promote your goods and services and expand your online presence. Using the strategies I described, you can promote any business and tap into the vast audience of content-hungry Pinterest consumers looking for what you offer.

But if you’re looking to edge past your competitors, you need more than a good Pinterest strategy – like great content. Icy Tales helps you get the content you need – in a budget that’s right for you.

You could get content for prices as low as $2.5 per 100 words (and you may even get some additional discounts). Want to know more? Click here.

Contact the Icy Tales team today! 

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