Due to the growing demand for house maintenance and repairs, there is a fantastic chance for all handyman businesses to reap exciting benefits. Sales of home improvements are predicted to soar to $430 billion by 2022.
However, if you truly want to be a part of this golden opportunity, you’ll need to possess outstanding handyman abilities, a solid company plan, and effective marketing techniques. No matter how talented you are, you are losing out on a lot of business if you are not selling yourself effectively. Fortunately, efficient business promotion does not require hefty budgets in today’s digital age. Instead, you must identify the appropriate audience and the right way to reach them.
Today we will share our in-depth insight on how to promote your handyman business in 2022 to gain maximum outcome and some valuable advice to point you in the right direction.
Establish your expertise and credentials
The majority of the customers you are going to get will either want services for their house or their workspace. Therefore they will need someone trustworthy and the master of their jobs. Start with researching the local licensing requirements and then get certified and enlist in the Association of Certified Handyman Professionals (ACHP) or United Handyman Association (UHA).
These certifications confirm that you are professionally trained and experienced in handling the job. Make sure to mention your licensing and certification details on your website, social media accounts, and business cards. Another way to gain people’s confidence is to get insured; this will also help you if something happens in the future.
Get listed on online directories
Every time someone needs a service, they look it up online. Therefore, you must ensure that people find your company when searching for a handyperson nearby. The best strategy to boost visibility and produce customer leads for your business is to get listed on web directories.
Establish your internet presence by creating a profile on sites like Google My Business, Yelp, Foursquare, Bing, Craigslist, Houzz, HomeAdvisor, Handy, etc. Then, update your business details like name, address, phone number, and working hours on all these directories. It makes it easy for your local audience to locate and get in touch with you.
You can optimize your profile by bringing positive testimonials from customers. In addition, you should be aware of how potential clients find you. You might consider taking advantage of their paid sponsorships if you receive a lot of traffic from a website.
Using social media platforms in your favor can help you create better relationships with your audience and create a one-on-one relationship with them. Whether it’s Facebook, Instagram, Twitter, or Snapchat, all these platforms can do wonders for your business because today, people are online 24/7.
Simply create a business page on these sites and start posting frequently. These posts can be your work-related short videos and pictures, DIY solutions to home repairing problems, or video reviews from your clients. These short video clips and photographs can go a long way in making a positive image of your brand.
A social media profile allows others to tag your business when someone needs a handyman service. And the potential customer can reach and learn about your business directly from your page. Your Facebook Messenger can answer people’s queries automatically, or you can interact one-on-one with them. The more you interact with your customers, the better you rank on search engines.
Using Facebook ad manager
Facebook Ads are a new yet powerful tool to target potential customers. Alone in the U.S., it spent 51% of total advertising on digital ads. Being the largest social media network, Facebook Ads are budget-friendly and can be customized easily.
You can design your ads based on the relevant gender, age group, language, interests, and other specifically curated demographics. In addition, you can use handyman flyers, special offers, and service details to create attractive Facebook Ads.
The biggest perk of using Facebook Ads to promote your business is that it brings guaranteed results faster. Where you can specify the type of audience you wish to reach, you can even limit the audience you do not want. In addition, Facebook Ads Manager makes it super easy to retarget your website visitors and page followers and target similar audiences based on demographics.
Print handyman flyers or business cards
Even if it’s 2022, you can’t miss out on your local customers. Give out ads in newspapers or distribute flyers around your neighborhood. You can stack flyers at the local grocery shop or local hang-out spot. One thing to consider is that your handyman flyers must be eye-catching and answer all the queries a customer could have.
You can even send promotional flyers to your customers on special occasions with special discounts. Below is a handyman flyer sample template from PosterMyWall, which explains a hand-made service and contact details.
Invest in content marketing:
A website is mandatory for running a business in 2022. It shows professionalism and lets your customer understand your nature of work better. They can reach your business easily when you appear in their Google searches.
On your website, you can post about your expertise, services, and milestones achieved. It can be the reflection of your aims and principles, which will build the visitors’ perspective about you and your business.
As the social media fever soars louder, the opportunities for businesses to gain more customers also rise. A few smart efforts can go a long way in making your business the biggest giant in your field. Whether you use Facebook for your marketing campaign or is it your highly optimized website, the results you will get are worth investing in.
Get started today and ensure you have a powerful online and offline presence.