For any sprouting online business, it is necessary to tap on the right channels to reach potential customers. To arrive at this target, there must be compelling advertising campaigns that can quickly grab attention.
Over the years, traditional advertising methods have replaced new advertising techniques, including online advertising.
The most significant aspect of online advertising is that businesses do not require spending lump sum to convey their content.
Online advertising has been the most economical yet efficient media vehicle for helping businesses that are relatively new in the online marketplace advertise their products or services.
Suppose you’re someone planning to start your very own online business or probably looking for some online advertisement examples to kickstart your already running business. In that case, this is the right place for you to discover multiple possibilities to reach your target audience.
Here in this blog post, we’ll be covering the key concepts in advertising, from digital advertising and digital advertising tools to print advertising and everything in between.
What Exactly is Online Advertising?
Out of all the existing advertising methods, online advertising is said to be the most convenient and budget-friendly of all. Online advertising, also known as Digital advertising, is a form of marketing strategy which involves the use of the Internet to promote products and services or to educate the the target customers about the brand.
Digital advertising comes with a number of advantages, one of them being delivering messages across a wide spectrum of a global audience. This not only expands the brand’s reach but also opens doors to finding new customers and also amplifying the brand’s image.
Types of Advertisements
Advertisements are marketing communication in the form of written messages or visuals that carry a specific target of promoting a brand’s products, services, or ideas.
These messages are ideated to evoke a response from the target market. Businesses use various channels to broadcast their brand’s message and increase their visibility.
Advertisements represent what the brand can provide to its customers, so it’s necessary to build a strong brand image by using the correct medium that serves the brand’s purpose.
Various kinds of advertisements aired on various channels fulfill certain brand goals. These channels or mediums communicate between the target audience and the businesses.
Companies use numerous advertising techniques to educate the public to pick advertisement examples. There are predominantly four types of advertising widely used by businesses. Below we’ll be discussing each of them in brief.
One of the traditional advertising methods used by businesses is print advertising. These include using printed media such as magazines, newspapers, pamphlets, and billboards to communicate the company’s message.
Print ads have been relevant for the longest time. They are considered one of the most trustworthy mediums as they attract organic customers and exert significant impact allowing readers to interpret the message better.
Here the advertiser purchases ad space in a publication to advertise their print advertisements considering the publication’s circulation and the brand’s objectives.
Print ads can be easily understood and have more chances of evoking responses from the readers.
Broadcast advertising includes mediums like radio and television, where content is broadcasted to reach larger masses.
This is one of the most popular and common forms of advertising where commercials are aired on television or radio to persuade customers about the product’s or service’s benefits.
Although effective and provides a highly targeted audience, broadcast advertising can be expensive as businesses must advertise their television commercial or radio ads regularly to keep themselves relevant to the needs of their customer base.
Outdoor advertising is advertising in an out-of-home setup that generally aims to grab the attention of a large population. This includes billboards, banners, and transit advertisements mostly seen in public areas to attract the people passing by.
This type of advertising usually has less written content and more striking bold visuals for the audience to easily interpret the information.
For a business to create awareness and make their brand more noticeable, outdoor advertising is the most appropriate medium as it generates a higher customer response.
The idea of internet advertising is not an age-old concept. Internet advertising includes video ads, social media ads, display ads, email marketing, and many more. Other new methods include influencer marketing, PPC affiliate marketing, and banner ads.
The foremost objective of internet advertising is to boost sales and improve brand awareness. For any company, having an active social media presence not only helps in maintaining customer relationships but also helps the company closely monitor the needs of its customer base.
With more people consuming the internet, internet advertising helps brands reach new prospects.
The prime advantage of internet advertising is that it is cost-effective, and ad performances can be measured using certain metrics. This further helps brands to improve their upcoming content and garner a better response.
What is an Advertising campaign?
Over the years, ads have dramatically evolved in persuading and influencing the public with a catchy jingle and strikingly appealing visuals with which the customers can resonate. For a brand to connect to the public, it requires a solid advertising strategy to create a lasting impact on the audience.
Advertisements are the most significant marketing tools a company can use to maintain prominence. To achieve company targets, a company must formulate a well-crafted ad campaign.
An ad campaign is a series of related advertisements in different mediums to achieve a common goal. An ad campaign generally has similar ads, such as print, video, or catchy jingles.
The main target of any campaign is to have the ability to push the brand’s idea across various channels.
Ad campaigns are carried out over a decided time frame during which the company allocates a specific time span for each advertisement to reach the target customers.
The process is executed so that none of the ads exceed their respective time limit, resulting in customers losing interest. The average duration for an ad campaign is 45 days.
Creative ad campaign examples
Businesses require proper branding for them to be able to persuade the audience and gain customer lifetime value. Ad campaigns can be offline or online, but what matters the most in both formats is focusing on the core purpose of the campaign.
Whether the campaign is to drive sales, promote a particular product, or simply create awareness, every ad campaign is limited to its set goals.
Below we’ll be looking into such creative advertisement examples that have yielded fruitful gains for their respective brands.
1. Cadbury Dairy Milk campaign “Kiss Me” jingle.
Cadbury is forever known for its unique way of informing customers about any new product. The brand uses an innovative way of advertising its product, balancing emotional and rational appeals.
Their most remarkable ad campaign promoting their newly launched silk chocolate segment “Bubbly” featured a rhythmic jingle, “kiss me.” The jingle instantly took over the internet and was praised by millions of people.
The heartwarming advertisement connected the tradition of gifting chocolates as an ideal expression of love. The core objective was to boost sales during the valentine’s period, which the brand could successfully achieve.
2. Coke campaign “Share a coke.”
Coca-cola, in present times, is now one of the most sought carbonated drinks brands. However, this campaign from 2011 that initially took off in Australia called the “share a Coke” campaign got this brand into emerging as a global market leader.
The campaign involved a slight change in the traditional wrapping around the coke bottle that said: “share a coke with…. followed by a popular name”.
Top 150 names, as suggested by the people, were printed on millions of bottles which became an instant hit. The audience well received the campaign as they could emotionally connect with the brand.
The campaign is still claimed as one of the best marketing techniques adopted by coca-cola. This idea of temporary personalization added more to coca cola’s already huge customer base.
Further, the campaign was also adopted by various other countries with certain ideas changes. At the same time, coca-cola utilized its successful campaign to advertise on billboards worldwide and garner more acclaim and attention.
3. Nike campaign “Just do it.”
In the 1980s, when Nike, a sports apparel retailer, came up with its campaign, “Just do it,” with its initiative to enter the market beyond catering to just sports networks, it successfully increased its sales and captured the footwear market.
This rebranding campaign not only changed people’s perception of the brand but also catered to the brand’s entry into the global market as an apparel brand for the masses.
This campaign perfectly uses a clever slogan that speaks of the brand’s core mission. Today, every time the term Nike pops up, people instantly recall its popular slogan do it.
Through this simple yet objective-oriented campaign, Nike motivated and challenged the audience to exercise, which the brand was able to achieve and place itself as a brand people can rely on.
4. BBC Dracula billboard
The BBC Dracula billboard perfectly defines an innovative advertising example. BBC mastered its advertising campaign with a hauntingly appealing Dracula billboard that fascinated millions of people across the United Kingdom.
With similar billboards scattered across the UK, the billboard featured a creative arrangement of hammered steaks, the shadows of which created an illusion of a vampire’s face at night. This created an atmosphere of thrill for the people passing by.
This innovative yet creative take on billboard advertising didn’t take long to garner audience appraisal. The company showcased a total out-of-the-box ad strategy, winning over the hearts of millions of people.
Despite having all the resources to advertise over mainstream channels and platforms, the company brought in creativity to promote its show. The Dracula billboard relatively added more to the company’s targets, which makes sense.
The most fundamental factor for any ad campaign should be that it has all the core properties ticked out to grab the audience’s attention.
The advertisement examples we saw above can certainly be called some of the best and most creative advertising examples of all time.
Why is Advertising important?
Advertising is an important component of marketing. For any business to create an identity for itself, it must work on strengthening its marketing sector.
Marketing is the surviving pillar for any brand, and a company without the backing of a strong marketing team cannot survive in the modern-day market. Every business should focus on formulating an effective marketing campaign to help them sustain itself.
Advertisements determine how the brand wants the audience to perceive its message. It further acts as the binding force which brings the target market closer to the brand.
While we saw some of the best advertisement examples, we’ll also examine what made them so successful?
One thing that remained constant in every advertisement campaign was that the companies used ad strategies one could not commonly find elsewhere.
While Cadbury used a very metrical jingle that instantly made the audience want to explore more about the ad, on the other hand, we could see BBC turn out creative with their Dracula billboard night show.
Businesses must use strategic measures to create goodwill for their company and optimize the brand image. Engaging content never goes unnoticed; hence, to strive longer in the competitive market, advertising is necessary to constantly keep the target customers reminded about the brand’s products and engage them to retain customer loyalty.
Tips for online businesses to advertise online
Now that we know what makes a good campaign that stays longer and is relevant amongst the audience, we’ll look into a few tips that growing online businesses can take into account to make their brand more observable.
While we know that out of all the forms of advertising, online advertising is one of the cheapest and most reliable forms.
So, for small businesses, social media and other internet platforms are the most appropriate platforms for advertising. However, before starting, the questions that must be answered are-
# To whom are you targeting? Who is your target market?
Here you should be clear about who you are catering to? Specifically, what age groups do you plan to market your product to. Other factors like their interests, gender, geographic factors, and social class must also be considered.
# What is the purpose of your ad? what do you want to convey?
The objectives of your ad must be clear. Your vision should be clear on what you want to achieve through your ads. Is it to increase your sales, inform the audience about a new product/service in the market, or increase website traffic?
# What platforms does your target audience use the most?
With thorough market research, you must know what platforms your target audience engages the most. Once you can decipher what content your audience might like, you must center your ad on that niche to capture your target group’s attention.
# Choosing the appropriate time
Essential factors such as timing play a crucial role and create a huge difference depending on the occasion or event the brand centers its ads. Every brand plans its ad campaign way ahead of time. Although there is no definite time for any ad campaign, it is always better to plan your strategy and nurture outcomes.
# Focusing on promotion- word of mouth
Every successful campaign requires enough promotion to create hype and awareness. With social media acting as one of the most cost-effective promotional tools, businesses can actively advertise their campaign and promote it through cross-networking and broaden their reach by offering rewards and incentives to people who share the campaign.
This tactic can bait the audience to share your content across various platforms, further benefitting you with Facebook, Instagram, or Twitter followers.
# Determine your overall spend
A total budget must be set to determine how much money gets allocated for what purpose. The amount of capital expended directly coincides with the scale of the campaign.
To run a marketing campaign, the approach must underline the true objectives of the company. However, it must be noted that advertising helps businesses reach out to their potential and open doors for bigger leaps in the future.
And with considering the above factors, you can run a cost-effective advertising campaign to bring your business to public notice.
With the advent of digital marketing, the face of businesses has considerably changed with new businesses entering the competitive global market. It is nothing less than a boon for rising business ventures to create a name for themselves.
And with this, we’ve reached the end of this article. We could simplify the key advertising concepts for your better understanding.