Advertising Your Business Online: Top 4 advertisement Examples You Can’t Miss

For any sprouting online business, it is necessary to tap on the right channels to reach potential customers. To arrive at this target, there must be compelling advertising campaigns that can quickly grab attention.

Over the years, traditional advertising methods have replaced new advertising techniques, including online advertising.

The most significant aspect of online advertising is that businesses do not require spending lump sum to convey their content.

Online advertising has been the most economical yet efficient media vehicle for helping businesses that are relatively new in the online marketplace advertise their products or services.

advertising campaign
Image source: by Gamjai/UnlimPhotos

Suppose you’re someone planning to start your very own online business or probably looking for some online advertisement examples to kickstart your already running business. In that case, this is the right place for you to discover multiple possibilities to reach your target audience.

Here in this blog post, we’ll be covering the key concepts in advertising, from digital advertising and digital advertising tools to print advertising and everything in between.

What Exactly is Online Advertising?

Out of all the existing advertising methods, online advertising is said to be the most convenient and budget-friendly of all. Online advertising, also known as Digital advertising, is a form of marketing strategy which involves the use of the Internet to promote products and services or to educate the the target customers about the brand.

Digital advertising comes with a number of advantages, one of them being delivering messages across a wide spectrum of a global audience. This not only expands the brand’s reach but also opens doors to finding new customers and also amplifying the brand’s image.

Types of Advertisements

Advertisements are marketing communication in the form of written messages or visuals that carry a specific target of promoting a brand’s products, services, or ideas.

These messages are ideated to evoke a response from the target market. Businesses use various channels to broadcast their brand’s message and increase their visibility.

Advertisements represent what the brand can provide to its customers, so it’s necessary to build a strong brand image by using the correct medium that serves the brand’s purpose.

Various kinds of advertisements aired on various channels fulfill certain brand goals. These channels or mediums communicate between the target audience and the businesses.

Companies use numerous advertising techniques to educate the public to pick advertisement examples. There are predominantly four types of advertising widely used by businesses. Below we’ll be discussing each of them in brief.

Print advertising-

One of the traditional advertising methods used by businesses is print advertising. These include using printed media such as magazines, newspapers, pamphlets, and billboards to communicate the company’s message.

Print ads have been relevant for the longest time. They are considered one of the most trustworthy mediums as they attract organic customers and exert significant impact allowing readers to interpret the message better.

newspaper print ad
image source: by RonLach/Pexels

Here the advertiser purchases ad space in a publication to advertise their print advertisements considering the publication’s circulation and the brand’s objectives.

Print ads can be easily understood and have more chances of evoking responses from the readers.

Broadcast advertising-

Broadcast advertising includes mediums like radio and television, where content is broadcasted to reach larger masses.

This is one of the most popular and common forms of advertising where commercials are aired on television or radio to persuade customers about the product’s or service’s benefits.

televison ad
image source: by simpson33/UnlimPhotos

Although effective and provides a highly targeted audience, broadcast advertising can be expensive as businesses must advertise their television commercial or radio ads regularly to keep themselves relevant to the needs of their customer base.

Outdoor advertising-

Outdoor advertising is advertising in an out-of-home setup that generally aims to grab the attention of a large population. This includes billboards, banners, and transit advertisements mostly seen in public areas to attract the people passing by.

billboard advertisement
image source: by Marcus Herzberg/Pexels

This type of advertising usually has less written content and more striking bold visuals for the audience to easily interpret the information.

For a business to create awareness and make their brand more noticeable, outdoor advertising is the most appropriate medium as it generates a higher customer response.

Internet advertising-

The idea of internet advertising is not an age-old concept. Internet advertising includes video ads, social media ads, display ads, email marketing, and many more. Other new methods include influencer marketing, PPC affiliate marketing, and banner ads.

social media ads
image source: by Tracy Le Blanc/Pexels

The foremost objective of internet advertising is to boost sales and improve brand awareness. For any company, having an active social media presence not only helps in maintaining customer relationships but also helps the company closely monitor the needs of its customer base.

With more people consuming the internet, internet advertising helps brands reach new prospects.

The prime advantage of internet advertising is that it is cost-effective, and ad performances can be measured using certain metrics. This further helps brands to improve their upcoming content and garner a better response.

What is an Advertising campaign?

Over the years, ads have dramatically evolved in persuading and influencing the public with a catchy jingle and strikingly appealing visuals with which the customers can resonate. For a brand to connect to the public, it requires a solid advertising strategy to create a lasting impact on the audience.

Advertisements are the most significant marketing tools a company can use to maintain prominence. To achieve company targets, a company must formulate a well-crafted ad campaign.

An ad campaign is a series of related advertisements in different mediums to achieve a common goal. An ad campaign generally has similar ads, such as print, video, or catchy jingles.

The main target of any campaign is to have the ability to push the brand’s idea across various channels.

Ad campaigns are carried out over a decided time frame during which the company allocates a specific time span for each advertisement to reach the target customers.

The process is executed so that none of the ads exceed their respective time limit, resulting in customers losing interest. The average duration for an ad campaign is 45 days.

Creative ad campaign examples

Businesses require proper branding for them to be able to persuade the audience and gain customer lifetime value. Ad campaigns can be offline or online, but what matters the most in both formats is focusing on the core purpose of the campaign.

Whether the campaign is to drive sales, promote a particular product, or simply create awareness, every ad campaign is limited to its set goals.

Below we’ll be looking into such creative advertisement examples that have yielded fruitful gains for their respective brands.

1. Cadbury Dairy Milk campaign “Kiss Me” jingle.

Cadbury is forever known for its unique way of informing customers about any new product. The brand uses an innovative way of advertising its product, balancing emotional and rational appeals.

Their most remarkable ad campaign promoting their newly launched silk chocolate segment “Bubbly” featured a rhythmic jingle, “kiss me.” The jingle instantly took over the internet and was praised by millions of people.

The heartwarming advertisement connected the tradition of gifting chocolates as an ideal expression of love. The core objective was to boost sales during the valentine’s period, which the brand could successfully achieve.

2. Coke campaign “Share a coke.”

coke campaign
image source: by sysylvester/Flickr

Coca-cola, in present times, is now one of the most sought carbonated drinks brands. However, this campaign from 2011 that initially took off in Australia called the “share a Coke” campaign got this brand into emerging as a global market leader.

The campaign involved a slight change in the traditional wrapping around the coke bottle that said: “share a coke with…. followed by a popular name”.

Top 150 names, as suggested by the people, were printed on millions of bottles which became an instant hit. The audience well received the campaign as they could emotionally connect with the brand.

The campaign is still claimed as one of the best marketing techniques adopted by coca-cola. This idea of temporary personalization added more to coca cola’s already huge customer base.

Further, the campaign was also adopted by various other countries with certain ideas changes. At the same time, coca-cola utilized its successful campaign to advertise on billboards worldwide and garner more acclaim and attention.

3. Nike campaign “Just do it.”

In the 1980s, when Nike, a sports apparel retailer, came up with its campaign, “Just do it,” with its initiative to enter the market beyond catering to just sports networks, it successfully increased its sales and captured the footwear market.

This rebranding campaign not only changed people’s perception of the brand but also catered to the brand’s entry into the global market as an apparel brand for the masses.

This campaign perfectly uses a clever slogan that speaks of the brand’s core mission. Today, every time the term Nike pops up, people instantly recall its popular slogan do it.

Through this simple yet objective-oriented campaign, Nike motivated and challenged the audience to exercise, which the brand was able to achieve and place itself as a brand people can rely on.

4. BBC Dracula billboard

The BBC Dracula billboard perfectly defines an innovative advertising example. BBC mastered its advertising campaign with a hauntingly appealing Dracula billboard that fascinated millions of people across the United Kingdom.

With similar billboards scattered across the UK, the billboard featured a creative arrangement of hammered steaks, the shadows of which created an illusion of a vampire’s face at night. This created an atmosphere of thrill for the people passing by.

This innovative yet creative take on billboard advertising didn’t take long to garner audience appraisal. The company showcased a total out-of-the-box ad strategy, winning over the hearts of millions of people.

Despite having all the resources to advertise over mainstream channels and platforms, the company brought in creativity to promote its show. The Dracula billboard relatively added more to the company’s targets, which makes sense.

The most fundamental factor for any ad campaign should be that it has all the core properties ticked out to grab the audience’s attention.

The advertisement examples we saw above can certainly be called some of the best and most creative advertising examples of all time.

Why is Advertising important?

Advertising is an important component of marketing. For any business to create an identity for itself, it must work on strengthening its marketing sector.

Marketing is the surviving pillar for any brand, and a company without the backing of a strong marketing team cannot survive in the modern-day market. Every business should focus on formulating an effective marketing campaign to help them sustain itself.

Advertisements determine how the brand wants the audience to perceive its message. It further acts as the binding force which brings the target market closer to the brand.

While we saw some of the best advertisement examples, we’ll also examine what made them so successful?

One thing that remained constant in every advertisement campaign was that the companies used ad strategies one could not commonly find elsewhere.

While Cadbury used a very metrical jingle that instantly made the audience want to explore more about the ad, on the other hand, we could see BBC turn out creative with their Dracula billboard night show.

Businesses must use strategic measures to create goodwill for their company and optimize the brand image. Engaging content never goes unnoticed; hence, to strive longer in the competitive market, advertising is necessary to constantly keep the target customers reminded about the brand’s products and engage them to retain customer loyalty.

Tips for online businesses to advertise online

Now that we know what makes a good campaign that stays longer and is relevant amongst the audience, we’ll look into a few tips that growing online businesses can take into account to make their brand more observable.

While we know that out of all the forms of advertising, online advertising is one of the cheapest and most reliable forms.

So, for small businesses, social media and other internet platforms are the most appropriate platforms for advertising. However, before starting, the questions that must be answered are-

# To whom are you targeting? Who is your target market?

Here you should be clear about who you are catering to? Specifically, what age groups do you plan to market your product to. Other factors like their interests, gender, geographic factors, and social class must also be considered.

# What is the purpose of your ad? what do you want to convey?

The objectives of your ad must be clear. Your vision should be clear on what you want to achieve through your ads. Is it to increase your sales, inform the audience about a new product/service in the market, or increase website traffic?

# What platforms does your target audience use the most?

With thorough market research, you must know what platforms your target audience engages the most. Once you can decipher what content your audience might like, you must center your ad on that niche to capture your target group’s attention.

# Choosing the appropriate time

Essential factors such as timing play a crucial role and create a huge difference depending on the occasion or event the brand centers its ads. Every brand plans its ad campaign way ahead of time. Although there is no definite time for any ad campaign, it is always better to plan your strategy and nurture outcomes.

# Focusing on promotion- word of mouth

Every successful campaign requires enough promotion to create hype and awareness. With social media acting as one of the most cost-effective promotional tools, businesses can actively advertise their campaign and promote it through cross-networking and broaden their reach by offering rewards and incentives to people who share the campaign.

This tactic can bait the audience to share your content across various platforms, further benefitting you with Facebook, Instagram, or Twitter followers.

# Determine your overall spend

A total budget must be set to determine how much money gets allocated for what purpose. The amount of capital expended directly coincides with the scale of the campaign.

To run a marketing campaign, the approach must underline the true objectives of the company. However, it must be noted that advertising helps businesses reach out to their potential and open doors for bigger leaps in the future.

And with considering the above factors, you can run a cost-effective advertising campaign to bring your business to public notice.


With the advent of digital marketing, the face of businesses has considerably changed with new businesses entering the competitive global market. It is nothing less than a boon for rising business ventures to create a name for themselves.

And with this, we’ve reached the end of this article. We could simplify the key advertising concepts for your better understanding.

11 Online Advertising Tricks To Get More Clients For Your Freelance Work

Online advertising has a unique place in the business world. Advertising, regardless of the type of company, is critical to its growth.

There are several ways to promote your business, and in today’s world, as the internet is becoming a more dominant medium. Online advertising is an efficient way to promote your business and attract more customers.

It wouldn’t be incorrect to suggest that advertising is the most important way to get clients, particularly for freelancers.

If you work as a freelancer, it is your responsibility to find enough clients to make a living. When it comes to freelancing, this is the most difficult task. One of the most effective ways to broaden your customer base is through online ads.

You can market your freelance company online using a variety of methods. All you have to do is pursue them to see a rise in your client base.

11 online advertising tricks to get more clients

1) Networking events

online advertising
Image by Evangeline Shaw/ Unsplash

 Getting acquainted with others in your business or niche is often a good idea. It’s a cost-effective method of online advertising.

When you’re a freelancer, networking with other people will help you find more clients. Various networking activities take place on a regular basis.

When you go to a networking function, don’t go with the intention of finding clients. Always keep in mind that you’re going there as a freelancer to meet other people in your field.

People may or may not be your clients, but don’t dismiss anybody. This is because you never know who may be a connector who can help you meet potential clients.

It is your duty to search online for networking activities and attend them. This is one of the easiest ways for a freelancer to advertise online.

So, you can simply search for networking activities on different event boards. You will look for the same on the following websites: You can learn about various types of events that are taking place in your region. This site also has a filter in its search feature that allows you to scan for events that are specifically relevant to your niche. This is a well-known site for searching about networking activities and fun gatherings. So, you can do online advertising through this platform.

Facebook– Who these days doesn’t have a Facebook account? Almost everybody has a Facebook account. And, there isn’t a single industry that doesn’t have a Facebook community.

online advertising
Image by Austin Distel/ Unsplash

Whatever industry you work in, you can always find a community of people who work in the same field. You can also learn about upcoming networking events through these groups.

2) Referrals


When you work as a freelancer, you must always be on the lookout for new clients while never abandoning your current ones. It’s always a good idea to keep your current customers, regardless of industry.

This is because they’re the ones that will introduce you to new ones. This is another great way of online advertising.

Having referrals from current clients is a smart way to get more clients. It is your duty as a freelancer to please your clients with your work so that they can recommend you to others.

You’ll get more work and be more competitive this way. You may also ask for referrals from your existing customers.

Your clients can also exchange information about you online with others. This allows them to learn more about you and your work, resulting in new clients. Since referrals work so well, this is a very powerful method of online advertising.

A rise in price– Many freelancers maintain the same rate or price for their work. This is one of the major roadblocks to their success. As current clients refer you to others, they are, in a sense, adding value to your work.

Always remember to reflect this by maintaining higher rates for new clients.

Increases income– When you gain new clients and charge a higher price, your profits will almost certainly increase.

Encourages you to do good work– It motivates you to do good work and keep your clients satisfied. Eventually, you understand the benefits of referrals from current clients.

Only when you treat your customers well would they recommend you to others. This is an intriguing method of online advertising. That’s because keeping the customers satisfied leads to referrals both online and offline.

3) Sending cold emails

This is a method of online advertising that some freelancers may find intimidating or challenging. You may be afraid to send cold emails as a new freelancer, but it can be a smart idea to send cold emails to your future customers.

When sending cold emails, keep in mind that you do not have to send them to everybody. Just send cold emails to people who are in your business or niche and maybe future clients.

To get more clients, you just need to use the right tactics when sending cold emails for online ads. Once you succeed, you will find out that this is a good method for online advertising.

If you’re sending out cold emails, make sure they’re appealing to the people who will be receiving them. The following characteristics should be present in a strong cold email:

online advertising
Image by Brett Jordan/ Unsplash

It must seem like you know the recipient– Make them believe you know a lot about them and their company if you send a cold email for online ads. There’s nothing wrong with complimenting others, so go ahead and do it.

Who doesn’t like being praised? When you compliment the individual who will receive the email, it helps you. When you express your interest in working with them, they will almost certainly give you a chance.

Make them give it a thought– Always remember to provide details that are important to the recipient. Only then can that person, or your potential client, read your email and consider it.

If you have some kind of relationship with that guy, make sure to mention it. This is because it will improve your chances of having clients.

Attract the potential clients’ attention– It depends upon you to make your email attractive. This way it makes the people say yes and become your client. When you select this method for online advertising, do it the right way.

4) Industry-specific Job Boards


It’s a smart idea to do online ads at places where you can find potential clients while you’re searching for more clients as a freelancer. Clients are best found on industry-specific work boards because they know exactly what they want.

These job boards are a great platform for online advertising if you are a freelancer.

There are work boards dedicated to specific sectors. As a result, you must locate the appropriate job boards for your industry or niche. You will be able to get a lot of clients if you do a lot of research and advertise on different work boards online.

We’ve compiled a list of some of the best industry-specific websites and work boards for online advertising:

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5) Testimonials

Online Advertising
Image by Jon Tyson/ Unsplash


This is one of the best ways of doing online advertising. People trust public feedback as much as personal decisions and advice in today’s world. When you work as a freelancer, testimonials are a great way to promote yourself online.

That’s because prospective customers often look for what your former clients and audience have to say.

Client testimonials must be shown on your website and social media accounts if you want to attract more customers. It’s a smart way to draw new customers through online advertising, but you’ll need good feedback to do so.

Always aim to make the most of your testimonials in order to create a solid client base.

If you want to attract more customers by showing testimonials, you must ensure that the feedback is from actual people. Analyzing your testimonials is a good practice to get into if you want to better your job.

All you have to do now is copy and paste the testimonials widget code onto your website and social media accounts.

To show testimonials, you must first obtain feedback from your current customers. It is your duty as a freelancer to request testimonials from your clients.

If you have a sufficient number of positive reviews, you can simply show them on your website to attract new customers. This is one of the most straightforward ways to increase your client base through online advertisements.

6) Social media platform

online advertising
Image by Piotr Cichosz/ Unsplash


Social media has developed into a dominant medium in today’s world. Nowadays, almost everyone uses social media, and there are a plethora of social media sites to choose from. This is a great method of online advertising.

As a freelancer, you can do online advertising using social media sites such as Facebook, Instagram, Twitter, and LinkedIn.

Make sure you have accounts on all of the different sites so that people can find you. Also, on all channels, try to keep your personal details, bio, and profile picture consistent so that your future clients can remember you.

LinkedIn is a perfect place to find customers for a freelancer when it comes to business and online advertising. There are a number of trustworthy groups where you can engage in discussions and network with others, including:

Advertising freelance- Consultants who work in the field of communication should join this community. Media, digital, production, strategy, creative,

etc. are the fields for which this group is good.

Freelance professionals– This group is for IT, animators, 3D Modellers, editors, and art directors, etc.

7) Freelance Marketplace

online advertising
Image by Amy Hirschi/ Unsplash

Joining the Freelance platform for online advertising as a freelancer is a brilliant idea. When you enter the Freelance marketplace, you have a great chance of finding new clients.

Getting in contact with people in your industry or niche is often beneficial and successful. Treat everybody well when you meet people on the Freelance marketplace. You never know who might introduce you to potential clients or who might become your new client.

We’ve compiled a list of a few freelancing marketplaces where you can advertise online and gain more clients:

Freelancer– It provides freelancers with a wide range of assignments. It also allows them to compete with others and demonstrate their abilities. This is a perfect place to highlight your talents and draw new customers if you are confident in your skills and experience.

Upwork– It has millions of clients and offers both short-term as well as long-term projects.

Toptal– This is particularly for freelance designers and developers. Once you pass Toptal’s screening process, you will be able to get projects with good clients.

8) Optimize your website

Your website is one thing that says a lot about your work and helps you draw more clients. If you’re a company owner or a freelancer, it’s one of the most important factors that affect your business. When it comes to online ads, the website is also important.

Your website still takes precedence over your social media pages and other products. So, its design and content must be professional enough to catch the attention of potential customers. Hence, this is one of the most important ways to do online advertising.

Always remember to keep your website updated as a freelancer by reflecting on your work and the results you produce for clients.

You can also keep updating your website with pictures and videos related to your work and accomplishments. This helps prospective customers learn more about your expertise.

Not only that but make sure to configure your website so that it loads faster. Make it easy for people to use your website. That’s because it is an effective tool for online ads and attracting new customers.

9) Guest posts

Online advertising
Image by NeOnbrand/ Unsplash

What is a decent way to do online advertising? Well, whether it’s online or offline, having a strong sample of our work to demonstrate often helps to draw more clients.

Writing papers for reputable companies will help you reach a larger audience and gain more clients.

You can give editors emails directly informing them of the articles you’d like to contribute and asking if they welcome contributions.

Always try to get the editor ready to publish your article before you start writing to avoid wasting your time. Before you begin writing, read a few of the company’s previous articles.

It’s always good to try to learn and copy its style and tone to make it more appealing. People reading your articles will serve as good online ads for you and can help you gain new clients.

10) Starting YouTube channel and blogging

online advertising
Image by CardMapr/ Unsplash

Nowadays, every business owner has a YouTube channel. When you’re a freelancer, a YouTube channel can be a great way of online advertising. To start a YouTube channel, you don’t need anything.

When potential clients watch it, they will learn more about you and your website. And, if they like it, they will contact you.

Not only that, but blogging is also a good way of online advertising. You can write blogs about your niche and post them on your website and social media accounts, among other places.

You would be able to draw the interest of potential clients and become a profitable freelancer in this manner.

11) Join groups

If you’re a freelancer, you can join a variety of groups focused on your industry. On different social networking sites, there are a plethora of online communities. There, you can interact with people in your niche and find new clients.

Joining a community dedicated to a particular industry provides you with opportunities for online advertisement. Not just this, it also allows you to learn about local networking activities.

Additionally, you will be able to obtain projects and be introduced to potential clients.

Well, are you a freelancer? Are you looking forward to getting more clients through online advertising? This guide has genuine tricks that can help you get more work and clients.

You just have to follow the given techniques and you will be able to attract more people to your work.