CPA marketing

Cost Per Action Marketing: What Is It All About?

MaxBounty recently released a redesigned website. It inspired me to start thinking about my first experiences in CPA. I decided I would put up an article to dispel the myths about the CPA by giving an overview of what it is exactly. 

CPA is not a secret society where people make their fortune using social media. It is really quite easy for a person to make millions online—just another way to make a big profit from affiliate trading. 

CPAs have been proven to be incredibly beneficial to those earning millions of dollars. It can be tricky to understand affiliate marketing for buying your service. We’re happy to clarify there’s no “secret society” to it.

The Ultimate Guide for Beginners

CPA marketing is probably the quickest and most sustainable means of monetizing web traffic. Unlike other marketing methods, you have to pay to advertise your brand without a guarantee of sales. 

CPA partners spent 58% more per annum than any other advertising channel. For example, if you sell $100 worth of sneakers and pay 90% of the price after the sale, you only pay $10 in the marketing budget and enjoy an ROI. Essentials will give you a lot less time to get started with less cost. Choose the best features for your web hosting and product promotion.

CPA marketing is among the most profitable way to advertise for niche bloggers and content creators. When you become the most accomplished and competent CPA marketer – you do it well. Make up to 5 figures per month income on CPA networks. 

Image by Gemma Villalba from Pixabay/Copyright 2021

How does CPA affiliate marketing work?

CPA affiliate marketing is a performance-based marketing. In this model, a partner is paid with regard to driving traffic and carrying out specified actions. 

CPA networks encourage this action-based offer in their affiliate base. There are thousands of websites for affiliates. Unfortunately, several organizations have been involved in scams, so the time is right to decide about this matter. For example, PPI or CPI offer stands for pay per installation or cost per installation. CPL also means you get paid for every registration or contact information that helps a firm with the lead. 

Ecommerce companies use CPA networks for customers to search and partner with influencers. The network brings them together, and the audience can try new products and learn about emerging companies. 

Join CPA Marketing Network

If you are a newbie, you can join CPA networks and start making money. Top CPA networks don’t recognize new applicants. If you apply to any CPA Network, make sure all your data will be available immediately. I don’t recommend using false information or hiding your identity. 

Design your site around CPA

No in-your-face or blog advertisements can ever help to make money off your business plan. And when you incorporate ads, the ‘conversion’ will rise. and use CPA to promote their CPA offer seamlessly integrated into their sites. Never waste your opportunities with a bad banner! 

But you are advised to use a custom – design that will make the design appear genuine. You can do good with traditional banner advertising and contextual links, but you can’t tell if your site’s CPA offer comes integrated into the site’s design. This seamless integration blows away the conversion rate they would have for banner ads.

Find an offer

Use oDigger and aggregating thousand of listings from CPA network suppliers. You can search according to keywords, price, category or network. If you see an offer that appears attractive, click on this listing. Check the details of this offer, such as what the user has to do and what kind of traffic is allowed. 

The higher fields the page has, the greater your conversion rate will be. More of that field means higher commissions. 

Best CPA networks

MaxBounty is an arguably most widely used publisher CPA affiliate network. PeerFly has more than 75k publisher sites worldwide, plus over 2,000 offer options for you to choose from. CPATrend is a reliable network with a well-known reputation around the world. FireAds focuses very much on providing support for affiliates. After commission approved, withdrawals are possible with a minimum threshold of $20. 

CPALead is a fast-growing network of valuable affiliate programs. Perform provides CPL, PPI, CPS, or CPA offers in a broad spectrum of niches. Please visit our website for other affiliate news.

CPA Marketing Payment Model

The CPA affiliate marketing is advantageous for business because it doesn’t pay until a successful conversion has been completed. The payout options are different based on competitive rates and average commission charges for both verticals. 

Google AdWords said that the average cost per action for all industries is $48.96. The best advertising campaigns boast a CPA five times more than their average CPA. 

For example, Skullcandy’s successful affiliate program offers a 5% commission on sales based in a competitive electronic category. Kelty offers affiliates up to 10% on a tiered commission scheme.

What is affiliate marketing?

Affiliate marketing provides a different type of affiliate marketing focused on the relationship between the merchant and the affiliate. Affiliate marketers in an in-house program have direct contact with merchant program managers. However, with CPA affiliate marketing, there are many offers from different companies.

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Types of CPA Offers

Different kinds of CPA offers exist. In CPS Offers, you only paid for each sale by using that referral link. When anyone installs an app, downloads software or extensions, they will be converted. Cost per lead offers is the easy way to make income from CPAs. Even if you are new to the game, you can promote this offer and earn money. 

Drive traffic to your site

There are thousands of ways to get users to your website. CPA marketers use search engines ads, PPC and social media to reach potential buyers. Facebook, Instagram, and YouTube are great ways to increase your followers on Social Media. 

The downside of PPC advertising is you must put money on your ads. After a person cuts off to spend, their income goes through zeroes. Like with SEO, Instagram photos or Facebook profiles are the tools that pay off for YEARS. It can take time to build a following, but a popular Facebook page can spend several years on the build.

Why do I need a CPA?

CPA offerings can be integrated within the web while you run a legitimate branded site, while you can benefit from a world-class CTR and commissions. To gain maximum revenues from your sites, you have to be higher at the bottom of the value chain. Physical products have between 2-3x more hands in a pot, and that’s why Amazon Associates only make 1100 bucks when somebody buys a $200-250 laptop. 

The other good thing about CPA is that you won’t have to disfigure your site with ugly Adsense block or banner ads. It’s a simple interface for your CPA account.

How much can I earn from affiliate marketing?

Profits to CPA Affiliates vary widely. How much do you make depends on how hard it is to produce quality traffic. If you gain experience, you get better offers from networks. 

Networks compete for your time when working on their offers. The payout for a particular sale is typically higher than sign-up. Some CPAs can sell more, but some of them don’t. I would rate about $10-110K / month for most associates. However, they sometimes get paid more than others who also are CPAs. You decide. 

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Build your website or landing page

The landing page is a simple one-page that you made for your CPA offers. On this landing page, you describe your product and add a call to action button. Create a website that will generate high-value revenue for CPA. 

You can design a landing page to promote your offering. The landing page is a simple page that defines a product, and a contact action button is added to this page. You might wonder what really the difference between them is. Now you must create a website for CPA Marketing.

Bonus: CPA Pro Tips

I came across these tricks after doing offers as a CPA Affiliate. Always use your “AM” as your inside source on a network. When I see another network running an offer I have for better value, I ask my AM to match. 

Avoid Shady Networks: Stay away from networks with really bad customer reviews. MaxBounty Network and Panthera Network are two popular CPA Networks with competitive payouts and excellent AMS. 

The dark side of CPA is that there are lots of shady operations that rip people off, so avoid shady networks.

CPA: Back to basics

CPA ( cost per action) is an advertising system in which advertisers pay for actions taken as a direct consequence of marketing. Payments are usually based on lead generation, such as submitting a phone number or mailing address to get a free product or information. This is different because you don’t have to make a sale to get paid within a CPA network. 

CPA networks usually enforce stricter rules if people are allowed to join their network. 

Easy to set up and promote

CPA marketing is much easier than “traditional” affiliate marketing. While many people view it as negative (enforce strict rules for the promotion), I think it is beneficial. All the CPA offers will have their own sets of rules that can tell you about the promotions allowed and which ones are not. 

It is easier to learn what you can do as an Affiliate Marketing CPA than you can do it without an affiliate marketing course. These CPAs offer rules that can easily guide you and give you ideas on promoting and getting traffic to these offers. These rules have been put into a pile of hundreds of pages.

Landing Page Elements

Landing pages aimed at engaging your prospects are primarily designed for this purpose. The most important part of a landing page is your headline. Always use valuable and relevant imagery on your landing page. 

The first important part of your promotion is to earn the best money you can find. So in order to increase leads and conversions, your landing webpage is needed to have an attractive and compelling call for action. The next step is to promote your offer or buy your product. 

Image by Gerd Altmann from Pixabay/Copyright 2021

Methods of CPA promotion

Many different marketing channels offer different forms of CPA marketing in most cases, including a website. In addition to posting messages to magazines and television, CPA Offers can also be promoted by emailing lists of contacts, including YouTube links, and posting videos on YouTube. 

CPA Marketing is, in fact, nothing more than any other marketing type. At its basic level, you will just think about the product you offer and where you have actually discovered a market that is interested in learning more or a product.

Amazing income potential

When you choose your CPA offers correctly, you have millions of conversions each day. It’s the only time an affiliate sells those big-ticket deals at the top. If you sell this high-end affiliate product and earn commissions, you won’t be able to, especially from affiliate programs like Amazon Associates and Commission Junction. 

Affiliate commissions for sales of luxury products on Amazon are 10% and can drop slightly from 1% on products on PCs and consoles, health care, and other products. This is incredibly low if you ask me, and for that point, I would not even promote products from such platforms.

Apply to CPA Networks

You need to apply and join a CPA network to start with CPA marketing. Luckily this is now a little easier. And in addition, you have the chance to join the many affiliate networks – both new and beginner-friendly. Some networks are asking for an established website (which means your website should probably be up and running in a while and should have decent content). I don’t see too many people online looking for websites, but sometimes, it’s good to be prepared if it happens. 

AdWorkMedia Specs

AdWorkMedia is always packed with offers, so you won’t have to experience a lack of your desired type of offers. The dashboard is real-time and has the necessary information to ensure fast progress. 

The greatest thing in the Adworks network is that its tracking tool tells the AdWork how your conversion traffic is being viewed from the web browser. The tracker is not as impressive as the premium tracker but still has a built-in (and free) link tracker, which is important to CPA lovers.

Convert2Media specs

To be included in Convert2Media Affiliate Network, you’d need to receive quality conversion traffic. You would rely on their affiliates or the manager of their affiliate site to convert the traffic. 

C2M was in the Top-Rated Network for many years. Top-ranking advertisers and publishers can be found via Convert2M. To get in the Convert2Media, publishers or advertisers must gain quality traffic that converts. Your advice will need assistance from its managers of affiliates.

Expand marketing reach.

Most business verticals use CPA marketing to scale the brand message faster and more consistently to the largest possible audience. Spread brand awareness by reaching an audience your partner might never have. Almost everyone in any vertical has an affiliate website available for partnerships via the CPA Affiliate Network. 

CPA offers you 10% CPA compensation on all purchases and expands their affiliate marketing reach. 

Promote via Facebook

Image by mohamed Hassan from Pixabay/Copyright 2021

Facebook is a great platform to make a little cash to promote a good CPA Offer. Start by joining groups relevant to your offer and share your offer with other interested groups. 

Let us suppose the groups all have 100000 users. You can get from 100 to 500 clicks in these groups faster if you share a new offer. As you can tell here, I’ve posted in one group and get 159 responses on the posts. So the post can earn 159 Comments. You can post your offer to Facebook Groups and get leads FREE. When posting an offer, you get more leads.

High ROI.

Affiliate marketing is the main driver causing 16 percent of Internet marketing. Customers spend more money on purchases made on an affiliate’s recommendation. The more sales you get, the more income you’ll make as a commission. 

For instance, the BigCommerce affiliate program starts with a 200% bounty payment and goes higher depending on sales volume. Affiliate programs deliver superior traffic quality and offer better value than most traffic sources.

Avoid CPA networks with bad reviews.

No network will have a 100 percent customer satisfaction rating, so one complaint should not discourage you at all. But it would be best if you avoid the CPA networks that have a bulk of bad reviews.

How much does CPA marketing pay?

Many small accounting houses will charge anywhere from $4 to $35 for a single email capture service. In other competitive markets like the insurance market, you can expect a profit of $22 per lead when it comes to insurance offers. 

If there are multiple stages to completion, you can get up to 150 bucks per day. The total compensation for CPA Marketing will depend on the complexity of the action. The cost for a single component of the procedure is typically $200. There is an additional $1,000 for this portion.

Why do CPAs get paid without selling anything?

Advertising companies pay CPA marketers for leads in the hope that they will be able to buy something in future for an advertisement. New clients are the driving force on businesses. CPA Marketing is a means to communicate directly with buyers by building connections with various businesses. 

Advertisers pay marketers to generate new visitors for advertisers. Marketers will move new users towards their advertisers’ sites by generating leads. The advertiser hopes these leads will lead them to buy something.

Get involved

People help each other because learning and being involved helps them grow. Most times, internet marketers work independently. Occasionally, you can learn very much from just getting involved with someone in the same business and or with the same situation as you. 

While I strongly encourage people to research and learn to do it yourself – don’t overspend time reading articles on 3-5 blogs, eBooks and others. Instead, it is time well spent and more important things such as actually running a CPA campaign.

How hard is it to become a CPA?

Cost per Action Management is still a marketing idea and takes time. Most ordinary people make hundreds of millions daily simply by doing CPA online promotions. With enough preparation, you can get into the marketing world of CPA successfully. 

By reading this article, I want you to understand that it’s definitely not a secret group. The work will take a lot of time, but you need to be patient and work well at launching a CPA business model. 

Image by mohamed Hassan from Pixabay/Copyright 2021


Admitad has over 520,000 publishers and over 1,200 advertisers. Affiliates need a minimum of $10 to earn payments but can pay through PayPal, ACH, or wire transfer. 

Admits focuses on a client-orientated approach offering personalized learning and other solutions. Its anti-fraud services offer tracking, multi-device tracking and deep link technologies. It was launched in 2009 in Germany and hosted international offers providing it with a vast footprint across eCommerce.

Track and optimize

It’s time to track it. Trace all parts of any marketing of a CPA campaign. It’s especially important if you pay traffic. You can watch over traffic paid to you. RedTrack is considered the cheapest available option today. Keep track of your campaigns. If you receive more phone calls than you do, they don’t count or are more likely to convert more pages. Similarly, the number of visitors to a website will vary. There are multiple tools that can track CPA.


Clickbooth was founded in 2002 and focused on making our system easy and innovative for merchants. Clickbooth said it could increase its EPC revenue by up to 25 percent for affiliates by leveraging artificial intelligence. 

Clickbooth as a publisher is paid for without any costs. Using Clickbooth, advertisers can monitor traffic performance from each affiliate and manage campaigns, payouts and budgets themselves or allow Clickbooth to handle the work.


Max Bounty offers qualified affiliate managers focused on merchant marketing needs. There are more than 20,000 affiliates on the Platform, and the affiliate managers know which partners can be the best match for businesses and affiliate marketers. 

The companies are carefully selected and offer high traffic to the merchant’s site. Newbie-to-MaxBounty members have access to various training materials, and the program offers a weekly payout.

Use native advertising.

Native ad campaigns will make up some of the marketing trends watchable in 2020—the incorporation of advertising into top website design results in conversion. Native ads lead to twice as much view, visual interest as banner ads and clickability. If your site’s headers don’t include ugly, wavy banners, you won’t need to rely on banner ad services to convert users. 

Lemonades specs

CPAs lemonade is a 100 percent performance market organization headquartered in Geneva has partners worldwide. Lemonade offers affiliates one of the most paid marketing systems of industry and over 600 campaigns with different levels of compensation: CPA, CPL, and CPI. Lemonade created an extremely efficient product platform which enabled them to grow its business performance significantly.

Mobidea specs

Mobidea is a beast in the field of mobile CPA offers. These networks are full of high-quality smartphones, which start at $30 and go to and get bigger. If your primary traffic sources are also mobile, you must subscribe to an amazing mobile marketing network for high conversion.


Peerfly is an affiliate marketer backed by Peripheral Technologies. In 2016 it was ranked as the 2nd best CPA network with the top five ranking 2018. PeerFly offers Match or Paid higher rates than most other affiliate networks. The network offered free training for members and payout every three weeks either weekly by email or weekly via PayPal, Amazon gift cards, checks or credit cards.

Web Hosting

Maxbounty provides the best hosting for CPA & Business Advisors and Marketing experts. Bluehost, Hostgator, Namecheap are some of the most affordable websites to make your business start with. 

You can use any internet hosting. But I recommend you use, and You must use, and you will have the best site for your site.

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AdscendMedia CPA network specs

This CPA affiliation network is regularly updated with new offers. If you work in the mobile apps or mobile gaming industry, try it because it has plenty of Mobile-Based offerings. These networks get regularly updated.

A4D CPA Network specs

It’s a great CPA network with highly effective monitoring and tracking tools for maximum output. A4D allows authors to modify their policies based on their opinion.

CPA Niches

Not every niche is a good niche; not every niche can earn you good money. You’ve got to find an area in which to excel and where you can achieve your financial goals. 

CPATrend specs

Another free CPA network for newbies starting their thriving career in CPA marketing. Its clean interface and flexible functionality help you execute your offers quickly.

Here are some things you need to know every day when you search for offers.

All networks offer two types of commission. 

On every network there are two options: one for lead and the second for rev share. When you see an option “Mobile Optimized” on any offer, that means you get that % commission after having completed the offer. 

If a proposal excepts US traffic, you are only allowed to send traffic from the US. If the users are from the USA, then payment can be made.

Get acquainted with your Affiliate Manager.

When a CPA partner joins the network, a manager assigns them. Don’t ask questions that are non-relative to their networks, like creating your website or signing into a Google Adword account. Remember, this person is important for you as he holds answers to your business issues. So try to improve the ties that exist with them. Remember that this is someone who will answer any of your questions regarding your business.

Choosing your niche

Many new partners start stepping between several niches, and they get nowhere. If you can pick the right niche, then there’s no point in jumping. For ideas about niche-related products, you can visit,, and

So, this is all you need to know about CPA marketing before you decide to be a CPA affiliate marketer. Use our guide to know the best networks and hacks to earn a wholesome amount from CPA marketing.

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