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10 Powerful Website Analysis Tools for Your Website

In the present time, website analysis is something significant. Whether you own a business or work as a freelancer, having your website is essential for the success of your brand and business. You want it to top the search results when you create a website. This makes Search engine optimization and website analysis a vital component.

Importance of Website Analysis

Learning a new skill is never easy and, the same is the case with SEO. It can be challenging to master SEO, but it can be enough if you understand the basics. Moreover, there are many SEO tools available online that can help you do website analysis on your own.

You don’t have to use various tools when optimizing your website to improve search engine rankings. Remember that you must go through a few and figure out the one that works the best for your website and business.

Advantages of using SEO tools

Optimization and website analysis is not that easy. You have to do a lot, but when you use the SEO tools, it saves you from the hard work you have to do doing keyword research, data analysis, etc.

These tools help you understand things that can work for your website and the strategies that benefit you.

Some of the many SEO tools available online are excellent for website analysis. The best SEO tools even provide you with reports that can help you reach the level of your competitors.

There are a lot of business owners and freelancers who spend days preparing reports and spreadsheets manually and then analyzing them.

It can be quite overwhelming after a particular point in time. When you use SEO tools, you can save your time, as those tools help you generate reports with one click.

Top 10 website analysis tools

1) Google search console

If you start with Search engine optimization and website analysis, then Google search console is an excellent option. What can be a better tool to help you improve your website’s search ranking other than the search master Google itself?

Even if you are not well versed in SEO, this Google search console will help you in website analysis. It has tons of tools that can help you improve your search ranking.

These tools can analyze your website and tell you about its performance and obtain potential problems for troubleshooting.

Google search console is always up to date with new features coming out now and then. Recently, a URL inspection tool and sitemaps report has been added to its features or tools list.

One of the best things about this tool is that it is straightforward. You have to verify your website by adding a code to your website or going through Google Analytics. After this, you can submit your sitemap for indexing.

As an SEO tool, Google search console can help you understand the way Google and its users see your website. It further allows you to do optimization to improve your search ranking. It is primarily a perfect option for new websites.

This tool offers the help option as well via Webmasters Help Community. It is a place where web admins can connect and share performance and troubleshooting tips.

Pros:

1) Google search console provides easy access to key metrics.

2) It doesn’t charge any cost.

3) This tool is handy for beginners.

2) Moz Pro

This magnificent platform can help you with SEO and website analysis. It has many tools that help you improve your search ranking, increase website traffic, and make your website visible in the search results.

Moz Pro allows you to do website analysis using the Moz Pro Spider. After this, you can see the potential issues on your website.

The tool also suggests actions that can be taken to solve all the problems. You can track the rankings of your website in the search results over hundreds of keywords per website.

This website analysis platform also has a keyword research tool that helps you decide the keywords or keyword combinations that can be good for your website.

Experts have said that Moz Pro is one of the best tools for website analysis and SEO. They say that deep oz Pro has continually updated Google’s constantly changing algorithms. Moz Pro also offers a chat portal where you can get all your doubts cleared. No matter what kind of question do you have in mind regarding website analysis, this chat portal always has exceptional responses and answers.

You can subscribe to the standard plan of Moz Pro that costs $99 per month and offers the essential tools. A medium program provides a broader range of tools and costs $149 per month.

You can also get a discount of 20% if you pay annually. Moz Pro also offers a free toolbar, Mozbar, that can be downloaded to track your website’s metrics while browsing any page.

Pros:

1) Moz Pro offers a supportive community.

2) It has myriads of tools.

3) It has a massive amount of data.

3) SEMRush

SEMRush is another powerful tool for website analysis initially developed in 2008. It has various tools that can help you with Search engine optimization.

You can assess the keywords research tool from SEMRush’s magnificent dashboard. It gives you an elaborated keyword analysis report and summary of the domains you manage.

One of the best features of SEMRush is that it enables you to compare the performance of your page with that of your competitors so that you can get to know where your website ranks against them.

SEMRush also offers a Traffic analysis tool to identify the significant sources of web traffic on your competitor’s website. After this, you can analyze and get to know the details about where your and your competitor’s website stands in terms of bounce rates and average session duration.

This tool is excellent for website analysis as it provides a domain overview from which you can understand the SEO strategies of your rivals, including the specific keywords they have targeted.

With time, SEMRush is adding new tools. It has recently included a traffic boosting tool and a writer marketplace

Pros:

1) SEMRush has an informative and powerful dashboard.

2) It helps you analyze your rival’s strategies.

Cons:

1) Its terminology can seem to be a bit complicated.

4) Majestic

Majestic was introduced in 2011, and it had received a lot of appreciation from the experts. It is undoubtedly one of the best tools for website analysis and SEO. This is one of the oldest SEO tools that are being used today.

This tool, in particular, focuses on backlinks. Backlinks are the links between two websites. Backlinks are one of the most significant factors affecting search ranking, and Majestic offers a considerable amount of backlink data.

If you are using this tool, you can search for a fresh index (which is updated throughout the day) as well as the historical index (which has been praised in the past). Another essential feature of Majestic is the ‘Majestic Million.’ It displays the rankings of the top one million websites.

Though you need to subscribe for Majestic to use all of its tools and features, it also offers a lite version. You can have the lite version of Majestic, which costs $50 per month and provides valuable features to use.

Some of the lite version features are a record of referring domains, IPs and subnets, bulk backlink checker, and the ‘Site explorer,’ which gives you an overview of your online store.

Pros:

1) Majestic offers myriads of features.

2) It offers excellent website analysis.

5) SEO Spider

SEO spider is a powerful website analysis tool initially developed in 2010. This is an excellent option if you look forward to improving your search ranking through SEO. This tool has many famous brands as its client, such as Dell, Disney, and Shazam.

SEO spider offers various tools, and one of the most popular features is that it enables you to perform a quick search of URLs. You can even crawl your site to look for broken pages. After doing this, you don’t have to do the hard work of clicking on each link to rule out ‘404 errors’.

Using this tool, you can even check for pages with missing title tags, tags of the wrong length, and duplicate meta tags. Not just this, you can check the number of links added on each page.

SEO spider offers both free as well as a paid version for use. Using the free version, you will get to use the basic features such as crawling redirects (limited to 500 URLs). This lite version is good for the smaller domains. The paid version costs $180 per year, including all the features.

Pros:

1) SEO spider offers excellent crawling features.

2) This is used by various famous brands.

Cons:

1) The free version has limited features.

6) Ubersuggest

Ubersuggest is a free SEO tool that specializes in originating new keyword ideas. It was initially founded as a tool that drags Google Suggest terms. In other words, it is an all-in-one SEO tool planned to help you gain victory in the game of SEO.

One should mind regarding SEO knowing what you’re doing, what the other participants are doing, and how to modify your strategy to take advantage of holes in the market.

It starts with, as simple as typing a keyword into the search bar. From here, you acquire immediate access to a report for your chosen domain or keyword.

After looking for a search for your primary keyword, that’s how you can use Ubersuggest to find related keywords to include in your content:

1)Tap on the term “Keyword ideas” located in the left sidebar

2)The website will offer you a list of keywords.

3) Four columns will have corresponding data for each keyword like Volume, CPC, PD, and SD.

4)After that, click on the keyword(the one which is related to your content)

5)You can also filter your search.

Therefore, Ubersuggest is one of the top website analysis tools you can look for.

7) Ahrefs

If you are looking for tools that can help you in website analysis and SEO, then Ahrefs is an excellent option. It is one of the most popular and most recommended tools online. It comes after Google if we rank the most extensive website crawlers.

Almost all the SEO experts are fond of Ahrefs’ Site audit feature, making it the best website analysis and SEO tool available online. This tool helps you get to know about the improvements needed in your website for better search rankings.

Ahrefs helps you analyze your competitor’s backlinks. Not just this, you can also find the most linked to content within your industry or niche. Moreover, this tool also gives you an overview of the best-performing pages you can analyze to use some of their tricks in your website for better ranks.

8) Spyfu

SpyFu uncovers the search marketing hidden formula of your most successful competitors. Search for any spon and see every place they’ve shown up on Google. SpyFu has a stunning premium version, and so many of our experts ramble about its free features.

You can do some research on your competitors or other participants to decide which keywords they use, for example- how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more.

It’s one of the most detailed SEO website analysis tools available in the market.

Pros

1)You can quickly look for the number of times a keyword gets searched each month.

2)One can quickly determine the ranking difficulty for that keyword.

Cons

1)As it is the premium version, all the tools or features aren’t free.

9) SEO Quake

SEO Quake is one of the most popular free SEO tools for website analysis. This tool is a Chrome extension that helps in Search engine optimization. You can do on-page site audits with this. It also has assessed your internal and external links.

Suppose you are looking from the perspective of a competitor. In that case, SEO Quake can make website comparisons so that you can perform website analysis and get to know where you stand against your competitor.

SEO Quake has other features as well. Another good feature is the keyword analysis tool, which can also check the keyword density. SEO Quake has a powerful yet simple dashboard. Not just this, it also has an export feature through which you can easily download and send data to others in your team.

Pros:

1) It’s free of cost website analysis tool.

2) It has a powerful dashboard.

10) Siteliner

Siteliner is another good tool for SEO and website analysis. You can learn about the duplicate content on your website through this tool. If you are wondering what we mean by the same content, it simply means content identical to that of other sites.

This tool can help you find the broken links, average page size, and website speed. Not just this, you can even get to know about the number of internal links per page.

Moreover, you can compare your website with others that have been checked with this tool earlier which can help you understand your position in front of your competitors.

So, if you are looking for the best SEO tools, then the above-listed ones are gold. They give you insights that would otherwise take ages to generate. Therefore, if you are using these tools while working, then it means you’re going to get the results you want.

11 Ways To Increase Website Traffic For Your Blog

Is your blog getting low website traffic? It is simple to start your blog these days. But, getting website traffic for your blog website is a challenge.

If you’re a newbie or have been blogging for a while, you’ve already encountered the issue of low website traffic.
It is common for business owners to become discouraged and stop blogging. But, once you realize how profitable it can be for your company, you will value it more.

It is because it can drive traffic to your website. It is not difficult to increase website traffic to your blog because you need to do a few items correctly. This article will guide you in solving the problem of low website traffic. We have suggested measures to drive the audience to your blog website.

11 Ways to Increase Website Traffic

1. Improve your Site and Optimize Loading Speed

When the website’s design is clear and appealing, it will attract users and encourage them to spend more time on it. Bad design discourages viewers or users from spending more time on your blog, resulting in low website traffic.

Users can find more content and navigate various sections more efficiently if you build your blog website effectively. You must now be considering which theme or design will be best for your blog website.

So, pick a basic theme that will make your website look clean and uncomplicated.

Always note to delete unnecessary and distracting elements from your blog. For example, if you have any ads that aren’t useful or aren’t working properly, it’s best to delete them.

Another explanation for low website traffic is slow loading times. In this era, when consumers expect something to happen immediately, no one can wait for your website to load before leaving it.

The time it takes for a website to load is a significant factor in search engine rankings. As a result, optimizing the loading speed of your blog website is critical if you want to increase website traffic. You can also need the assistance of a developer to complete the task.

2. Email Marketing and Creating Email Lists

It is one of the most dependable and straightforward methods for increasing blog traffic. When it comes to website traffic, it’s not only about attracting new visitors or users; you need to keep your current ones.

You must ensure that your website users return, but you must also create an email list. The best part about building an email list is that you have complete control over it. It also means you can send messages directly to your subscribers’ inboxes.

Make it simple for your guests to sign up for your email list if you want to grow your email list. You must also provide them with a compelling reason to enter your mailing list.

Email marketing is a cost-effective and reliable method of can traffic to your blog. After you’ve successfully created your email list, you can send out emails regularly. This way, you can alert and remind your subscribers about new material.

Now, this will assist you in increasing the number of visitors to your website.

3. Keyword Research

Both content authors and SEO experts use a keyword analysis. It helps you learn about specific terms, phrases, and sentences that can help boost search rankings.

You need to identify the words and phrases that users type into search engines to locate the information they seek. You can’t hope to boost your search engine ranking and increase website traffic simply by using random keywords in your post. To achieve better results, you must conduct proper keyword research.

It will improve your content and allow you to outperform your competitors.

You’re probably considering how to do keyword research for your blog. SEMRush, for example, is one of the many resources available today to assist you.

Type in a keyword, and you’ll be presented with a slew of keyword suggestions for your content or article. You can see an increase in website traffic if you identify and use relevant keywords.

4. Create Appropriate Content

Appropriate content is the most important factor in being a popular blogger and increasing website traffic. Users and search engines are on the lookout for relevant material.

When writing a blog, you must choose a good subject and include all of the required information. That’s because only this way can you make it seem useful to the readers.

Pillar articles are the most powerful and informative articles on your blog website. These are your most critical posts, and they must include keywords that are both promising and appropriate.

Often make an effort to write as many pillar posts as possible, including all relevant keywords.

Whatever type of article you’re writing must include all pertinent and necessary details about the topic. You will get a lot of traffic to your blog website if you have full posts on your blog website.

5. Writing Powerful Headlines or Titles

The first thing users see when they find your content in search results is the headline. It is perhaps more critical than the content. When your blog’s title is appealing and imaginative enough to pique users’ interest, it generates more clicks. And, as a result, you get more website traffic.

Users tend to avoid bland, common, or dull titles, so you must know how to write catchy headlines for your blogs. A successful headline can elicit emotional responses from users. It can also support the content in question by using the target keyword.

The trick is to use the headline to tell users that they can open and read your post. If you need assistance, there are many tools available to evaluate headlines.

These include EMV Headline Analyzer and OptinMonster Headline Analyzer. If your post has a strong title, it will attract more visitors to your blog website.

6. Add Images and Charts to Make your Content Appealing

In the human mind, images have a greater influence than words. It causes our brains to have an emotional reaction. As a result, using photographs, maps, and other visual elements in your article is always a good idea. It increases website traffic.

Users find it easier to understand details when graphs and charts are used in documents. That way, they become more involved with the material as a result. Images also help users concentrate on the written material by drawing their attention to it.

One thing to keep in mind when using photos in your content is to select them carefully. You can’t just use any picture because copyright protects them, and using them could result in serious consequences.

So, you can use your photos or go to one of the many places that sell royalty-free images and take what you want from there.

7. Sharing on Social Media

Social Media Sites — *By: Jessica Jane/Flickr @All Rights Reserved*

Social media has developed into a dominant medium in today’s generation. To increase website traffic to your blog, it’s always a good idea to post your blogs or posts on social media.

When publishing posts on social media, remember that you must do so daily to generate traffic. People will not only follow you on social media but will also visit your blog page.

Once they read your posts on social media sites and find them appealing and useful, it’ll help you.

Users enthralled with your material are more likely to share it with their mates. As a result, the blog will attract a larger audience, resulting in increased website traffic.

It is a good thing to post your articles on social media as per your field. For example, if you are writing a business article, you will get more traffic on sites like LinkedIn.

8. Find Influencers to Engage with Them

Every field has its own set of influencers who are experts in their area. The same goes for blogging. You must seek out influencers who will assist you in website traffic to your blog.

This method is challenging since all influencers receive a large number of messages. But, at the same time, you must persevere because it is not impossible.

You must be considering gaining the attention of an influencer and convincing them to support your website. To begin with, you’ll need to strike up a conversation with them. You can comment on their content and post it on your blog and social media sites.

You can also mention them, answer their questions, and leave comments on their blogs to get their attention.

Who doesn’t like receiving compliments? Influencers love it when you acknowledge their efforts, and they will pay attention to you.

You can ask them to promote your blogs once you’ve established a relationship with them. You can also seek guidance on how to improve your pages. You will be able to push more website traffic to your blog in this manner.

9. Using Social Proof

People in today’s world are curious about other people’s thoughts and experiences. They use it as social evidence and base their decisions and choices on it.

If you want to maximize the number of visitors to your blog, you can use social evidence on your website and social media sites.

You’re probably thinking about how to improve social evidence on your blog right now. There is a slew of options for doing so. You should provide a feedback form and request that your audience complete it. You can ask them to rate and review your posts.

You will use the feedback and thoughts of your users in future posts. Users often suggest different topics, and writing blogs on those topics attract users.

You can share your social media, and email list subscriber counts with your users, which will drive more traffic to your blog.

10. Learn and Use SEO Basics and Online Marketing

SEO — *By: Kwame Baldwin/Flickr @All Rights Reserved*

Search engine optimization is one of the most effective methods for increasing website traffic by boosting the search engine ranking. You don’t need to be an SEO expert to accomplish this. It is sufficient to assist you if you are familiar with the fundamentals.

Without the assistance of a professional, you can do SEO for your blog website on your own. Several applications can assist you, including Google Search Console and Google Keyword Planner.

These tools will provide you with helpful tips and even videos to help you understand. If your blog increases in popularity, you’ll need to learn new strategies for making it even more profitable.

So, you must learn the basics of search engine optimization and online marketing to get more website traffic for your blog website.

11. Internal Linking and Backlinks

Once you’ve started writing and publishing quality content, you can begin connecting your new blog posts to your older ones. It is known as internal linking, and it is another excellent way to increase website traffic to your blog.

Internal links are critical for SEO. They help Google understand the relationship between your website’s various articles or blogs. It is also used as a rating signal.

Internal links, when used correctly, will help you increase website traffic and page views. Make it a habit to connect your blogs to previous articles if you want your blog website to be effective.

Another significant aspect that influences search engine rankings is this. In addition to internal linking, Backlinks are a good way to increase website traffic to your blog. A backlink is a link from another blog or website to your own.

Backlinks from well-known websites and blogs are difficult to come by. It will drive website traffic to your website if a famous webpage includes a link to your website or blog in one of its posts.

You must contact influencers and inform them that you have blogs connected to their blogs to communicate to their posts.

Once you use both internal links and backlinks in your blogs, it’ll help improve your search engine ranking. Hence, you will get more website traffic on your blog website.

Is it true that you’re having trouble with the website traffic to your blog? Are you still curious as to when users can begin to visit your website?

Is it possible that you’re producing excellent content, but your website traffic isn’t increasing? This guide will assist you in overcoming this problem.

Just follow the ways mentioned above, and you will be able to drive more website traffic for your blog website.

Useful Guide: How To Improve Work-Life Balance? Importance And 5 Tips To Maintain

What do you understand when we talk about work-life balance? Are you one of those people who are not able to maintain a healthy work-life balance?

Well, it is not something to be worried about. You can achieve success in creating a good work-life balance by keeping a few things in mind.

In today’s world, everybody has a hectic schedule. We are so preoccupied with the jobs that we pay no attention to our personal lives.

Whatever sector we work in, we are all motivated by the ability to achieve success and prosperity. Our appetite for success also causes us to put our health and well-being on the back burner.

Maintaining a healthy work-life balance is essential for your physical, mental, emotional, and social well-being. Not only that, but it’s vital for our careers because working without a break can be exhausting.

When we talk about having a work-life balance, what exactly do we mean? On the other hand, work-life balance refers to striking a balance between your professional and personal lives. It is a situation in which you place equal value on your work and personal lives.

What leads to a poor work-life balance?

Many say that people who work from home are healthier. Many people believe that working from home makes it easier to maintain a work-life balance. However, I’m afraid that’s not right since people who work from home do not always have free time.

Some of the important factors that lead to poor work-life balance

1) Longer working hours–

People are required to work harder in today’s world. They are expected to come out of their respective comfort zones. The majority of people work longer hours, leaving them with less time for their personal lives.

2) Increased responsibility and workload–

No matter what business you work in, you will have a lot of obligations on your shoulders. Our ever-increasing workload only increases the burden on us.

3) Increased responsibility at home-We don’t have a bad work-life balance only because of our jobs; we still have work and commitments at home. We have a lot of responsibilities at home that we can’t ignore, which puts us under a lot of stress.

4) Having children-When you have children, your duties increase. You have to look after them while still being burdened—the burden of having to work even harder at work to keep your family happy.

Why is it important to have a healthy work-life balance?

We all have commitments at work and home. We need to make sure that none of them is overlooked. Having a work-life balance has many benefits. It includes reduced stress and improved well-being.

1) Excellent for employers also

A healthy work-life arrangement benefits not only workers but also employers. Employers who create a work environment that encourages work-life balance lead to a healthy work-life balance.

Employers would not have to contend with workers being absent due to sickness or other reasons if a work-life balance is well maintained. Employers would benefit from a productive workforce, which will be beneficial to their company.

You may be wondering how employers can help workers maintain a proper work-life balance. They can do it by giving them day-offs on occasion. They can also share their workers’ flexible work hours so that they don’t feel overworked.

Employers mustn’t place undue stress on their workers. These can seem to be minor details, but they can significantly impact an employee’s work-life balance.

2) Good mental health

Nowadays, mental health is a hot subject all over the world. We sometimes hear of people who die or commit suicide as a result of mental stress. If a person’s mental health is poor, they are at risk for depression, anxiety, and a variety of other problems.

Bad work-life balance is a major factor in today’s society. Especially when it comes to mental health, it harms people’s mental health. Burnout is one of the most common problems. It describes a situation in which an individual is subjected to a great deal of stress.

A healthy work-life balance relieves you of undue stress and strain from both the workplace and at home. As a result, it is important to separate work and personal life.

3) Physical well-being

Good health — *By: Pupunkkop/Shutterstock*

You’ve always learned that a healthy mind lives in a healthy body. So, you can only be emotionally stable if you are physically fit. Physical and mental well-being work together to make you a healthy individual.

A healthy work-life balance also maintains your physical well-being. When you learn to prioritize both work and personal life, you will have more time to work out and exercise regularly. It also allows you to grow healthier eating habits.

You will be tired if you spend all of your time working and have little time for your personal life. Money can’t buy happiness, so don’t put your job first and strike a healthy work-life balance.

4) Increase in productivity

Employers want workers who are creative and hardworking, no matter what sector they work in. Working for longer periods exhausts you. When you can’t strike a balanced work-life balance, it puts a lot of strain on your mind and body.

When you’re burdened, you’re not in the best mental or physical shape to function. The standard of your work will be poor. Work undertaken under duress is less effective.

According to studies, people who maintain a balanced work-life balance are more efficient. They are better than those who are unable to split their time between work and personal life.

5) Improves your personality and skills

Develop skills — *By: Yuri Zap/Shutterstock*

When you apply for work, employers consider more than just your education. They also evaluate your other skills and extracurricular activities. You lose out on the different positive dimensions that draw employers if you don’t maintain a consistent work-life balance.

Having a balanced work-life balance allows you to hone a variety of skills that enhance your personality. When you dedicate time to your personal life, you become a more well-rounded individual. This will support you at work because your CV will look better with your new skills and hobbies.

Tips to improve work-life balance

If you’re feeling overburdened by increasing commitments at work and home, it’s time to let go of the strain to stay in shape. A balanced work-life balance can be achieved in a variety of ways.

When you are unable to share your time, it rips you apart in some way. Here are several suggestions for achieving a better work-life balance:

1) Find a job you are passionate about

Who doesn’t want to achieve success in life? Everyone wants to make money, but the type of work you do significantly affects you. You would not be able to be fulfilled if you were doing your job for the sake of making money.

It is easier to strike a steady work-life balance when you choose a career passionate about. If you despise your job, you won’t be enthusiastic about it, which will cause you to be less concentrated outside of work.

Finding a career that you are passionate about is one of the easiest ways to achieve a balanced work-life balance. If you enjoy what you do, you will be able to devote sufficient time to it. Not only that, but you’ll be able to take time away from work to focus on your personal life as well.

It feels like you’re living in a toxic atmosphere when you’re doing something you don’t enjoy. This will make you feel even more burdened, and you will be unable to strike a healthy work-life balance as a result.

2) Take vacations and day offs

When you do something regularly, you become exhausted. The same can be said for our profession. You will begin to feel burdened if you continue to work without taking any breaks.

If job pressure builds up, it’s a smart idea to take a break or a few days off.

It is important to unplug fully from work to maintain a balanced work-life balance.

When we speak about striking a balance between work and personal life, we’re referring to the importance of taking time off for yourself. Taking time off from work is beneficial to your mental and physical health.

People are afraid to take holidays these days because they are so preoccupied with their jobs. People believe that taking time off from work would disrupt their productivity, which is false.

Working without taking a break harms you because it puts pressure on your mind. You won’t be able to do your job if you aren’t safe.

3) Pay attention to your health

As we mentioned earlier, your health is your original capital when discussing the value of work-life balance. Prioritizing your physical, mental, and emotional health should be your top priority.

If you believe you are suffering from anxiety or depression, seek appropriate therapy and sessions. Even if it means taking time off work, that’s completely fine.

There are days when we don’t feel right (physically or mentally). But, many people are unable to take sick leave because they believe it will hinder their jobs. Always keep in mind that working too much makes it harder for you.

When you’re sick, put your job aside and relax. A balanced work-life balance is when you devote time to your personal life in addition to your work.

It does not make you a bad employee if you prioritize your personal life and health. Simply put, it ensures that you can split your time evenly and maintain a balanced work-life balance. It merely increases productivity at work and home.

4) Set work hours and boundaries for work and home

Setting boundaries is one of the easiest ways to split your time between work and home if you’re having trouble doing so. You should set specific work hours and limits for work and personal life to achieve a balanced work-life balance.

Setting limits for yourself and your coworkers is a safe way to prevent burnout and high work pressure. Avoid worrying about tasks or problems at work until you’ve left your office.

If you want to achieve a good work-life balance, schedule your work hours ahead of time. This way you’ll know how much time you’ll spend working and how much time you’ll devote to your personal life and home.

Setting limits and work hours allows you to handle both your work and your home equally. You can complete the job during working hours and then concentrate on your personal life after those hours have passed.

5) Set certain goals

Setting goals for yourself is one of the most effective ways to achieve a healthy work-life balance. Put, having a work-life balance means being able to handle your time effectively.

Setting targets for work and personal life saves you time that might otherwise be spent making decisions later.

No one knows a person better than they know themselves. You must be aware of the best times to be active. Set your job goals for when you have the most time to be productive.

At the same time, you will devote the remaining time to your personal affairs. This will assist you in achieving a good work-life balance.

So, do you have a lot of pressure on your shoulders? Do your duties at work and home make you feel overburdened? If you answered yes, you need a balanced work-life balance.

This guide is fantastic for teaching you about the value of maintaining a healthy work-life balance. After reading this post, you should have a good idea of splitting your time between work and personal life so that you are all healthy both physically and mentally.

11 Online Advertising Tricks To Get More Clients For Your Freelance Work

Online advertising has a unique place in the business world. Advertising, regardless of the type of company, is critical to its growth.

There are several ways to promote your business, and in today’s world, as the internet is becoming a more dominant medium. Online advertising is an efficient way to promote your business and attract more customers.

It wouldn’t be incorrect to suggest that advertising is the most important way to get clients, particularly for freelancers.

If you work as a freelancer, it is your responsibility to find enough clients to make a living. When it comes to freelancing, this is the most difficult task. One of the most effective ways to broaden your customer base is through online ads.

You can market your freelance company online using a variety of methods. All you have to do is pursue them to see a rise in your client base.

11 online advertising tricks to get more clients

1) Networking events

Getting acquainted with others in your business or niche is often a good idea. It’s a cost-effective method of online advertising.

When you’re a freelancer, networking with other people will help you find more clients. Various networking activities take place on a regular basis.

When you go to a networking function, don’t go with the intention of finding clients. Always keep in mind that you’re going there as a freelancer to meet other people in your field.

People may or may not be your clients, but don’t dismiss anybody. This is because you never know who may be a connector who can help you meet potential clients.

It is your duty to search online for networking activities and attend them. This is one of the easiest ways for a freelancer to advertise online.

So, you can simply search for networking activities on different event boards. You will look for the same on the following websites:

Eventbrite.com- You can learn about various types of events that are taking place in your region. This site also has a filter in its search feature that allows you to scan for events that are specifically relevant to your niche.

Meetup.com- This is a well-known site for searching about networking activities and fun gatherings. So, you can do online advertising through this platform.

Facebook– Who these days doesn’t have a Facebook account? Almost everybody has a Facebook account. And, there isn’t a single industry that doesn’t have a Facebook community.

Whatever industry you work in, you can always find a community of people who work in the same field. You can also learn about upcoming networking events through these groups.

2) Referrals

When you work as a freelancer, you must always be on the lookout for new clients while never abandoning your current ones. It’s always a good idea to keep your current customers, regardless of industry.

This is because they’re the ones that will introduce you to new ones. This is another great way of online advertising.

Having referrals from current clients is a smart way to get more clients. It is your duty as a freelancer to please your clients with your work so that they can recommend you to others.

You’ll get more work and be more competitive this way. You may also ask for referrals from your existing customers.

Your clients can also exchange information about you online with others. This allows them to learn more about you and your work, resulting in new clients. Since referrals work so well, this is a very powerful method of online advertising.

A rise in price– Many freelancers maintain the same rate or price for their work. This is one of the major roadblocks to their success. As current clients refer you to others, they are, in a sense, adding value to your work.

Always remember to reflect this by maintaining higher rates for new clients.

Increases income– When you gain new clients and charge a higher price, your profits will almost certainly increase.

Encourages you to do good work– It motivates you to do good work and keep your clients satisfied. Eventually, you understand the benefits of referrals from current clients.

Only when you treat your customers well would they recommend you to others. This is an intriguing method of online advertising. That’s because keeping the customers satisfied leads to referrals both online and offline.

3) Sending cold emails

This is a method of online advertising that some freelancers may find intimidating or challenging. You may be afraid to send cold emails as a new freelancer, but it can be a smart idea to send cold emails to your future customers.

When sending cold emails, keep in mind that you do not have to send them to everybody. Just send cold emails to people who are in your business or niche and maybe future clients.

To get more clients, you just need to use the right tactics when sending cold emails for online ads. Once you succeed, you will find out that this is a good method for online advertising.

If you’re sending out cold emails, make sure they’re appealing to the people who will be receiving them. The following characteristics should be present in a strong cold email:

It must seem like you know the recipient– Make them believe you know a lot about them and their company if you send a cold email for online ads. There’s nothing wrong with complimenting others, so go ahead and do it.

Who doesn’t like being praised? When you compliment the individual who will receive the email, it helps you. When you express your interest in working with them, they will almost certainly give you a chance.

Make them give it a thought– Always remember to provide details that are important to the recipient. Only then can that person, or your potential client, read your email and consider it.

If you have some kind of relationship with that guy, make sure to mention it. This is because it will improve your chances of having clients.

Attract the potential clients’ attention– It depends upon you to make your email attractive. This way it makes the people say yes and become your client. When you select this method for online advertising, do it the right way.

4) Industry-specific Job Boards

It’s a smart idea to do online ads at places where you can find potential clients while you’re searching for more clients as a freelancer. Clients are best found on industry-specific work boards because they know exactly what they want.

These job boards are a great platform for online advertising if you are a freelancer.

There are work boards dedicated to specific sectors. As a result, you must locate the appropriate job boards for your industry or niche. You will be able to get a lot of clients if you do a lot of research and advertise on different work boards online.

We’ve compiled a list of some of the best industry-specific websites and work boards for online advertising:

For Developers or engineers– Toptal.com, iCrunchData.com, Engineering.com, SmashingMagazine.com

Illustrators/designers– 99designs.com, Designs.net

Media/publishing– MediaBistro.com, JournalismJobs.com

Healthcare/pharmaceuticals– allpharmacyjobs.com, healthcarejobsite.com

Non-profit– Encore.com, Idealist.com

5) Testimonials

This is one of the best ways of doing online advertising. People trust public feedback as much as personal decisions and advice in today’s world. When you work as a freelancer, testimonials are a great way to promote yourself online.

That’s because prospective customers often look for what your former clients and audience have to say.

Client testimonials must be shown on your website and social media accounts if you want to attract more customers. It’s a smart way to draw new customers through online advertising, but you’ll need good feedback to do so.

Always aim to make the most of your testimonials in order to create a solid client base.

If you want to attract more customers by showing testimonials, you must ensure that the feedback is from actual people. Analyzing your testimonials is a good practice to get into if you want to better your job.

All you have to do now is copy and paste the testimonials widget code onto your website and social media accounts.

To show testimonials, you must first obtain feedback from your current customers. It is your duty as a freelancer to request testimonials from your clients.

If you have a sufficient number of positive reviews, you can simply show them on your website to attract new customers. This is one of the most straightforward ways to increase your client base through online advertisements.

6) Social media platform

Social media has developed into a dominant medium in today’s world. Nowadays, almost everyone uses social media, and there are a plethora of social media sites to choose from. This is a great method of online advertising.

As a freelancer, you can do online advertising using social media sites such as Facebook, Instagram, Twitter, and LinkedIn.

Make sure you have accounts on all of the different sites so that people can find you. Also, on all channels, try to keep your personal details, bio, and profile picture consistent so that your future clients can remember you.

LinkedIn is a perfect place to find customers for a freelancer when it comes to business and online advertising. There are a number of trustworthy groups where you can engage in discussions and network with others, including:

Advertising freelance- Consultants who work in the field of communication should join this community. Media, digital, production, strategy, creative,

etc. are the fields for which this group is good.

Freelance professionals– This group is for IT, animators, 3D Modellers, editors, and art directors, etc.

7) Freelance Marketplace

Joining the Freelance platform for online advertising as a freelancer is a brilliant idea. When you enter the Freelance marketplace, you have a great chance of finding new clients.

Getting in contact with people in your industry or niche is often beneficial and successful. Treat everybody well when you meet people on the Freelance marketplace. You never know who might introduce you to potential clients or who might become your new client.

We’ve compiled a list of a few freelancing marketplaces where you can advertise online and gain more clients:

Freelancer– It provides freelancers with a wide range of assignments. It also allows them to compete with others and demonstrate their abilities. This is a perfect place to highlight your talents and draw new customers if you are confident in your skills and experience.

Upwork– It has millions of clients and offers both short-term as well as long-term projects.

Toptal– This is particularly for freelance designers and developers. Once you pass Toptal’s screening process, you will be able to get projects with good clients.

8) Optimize your website

Your website is one thing that says a lot about your work and helps you draw more clients. If you’re a company owner or a freelancer, it’s one of the most important factors that affect your business. When it comes to online ads, the website is also important.

Your website still takes precedence over your social media pages and other products. So, its design and content must be professional enough to catch the attention of potential customers. Hence, this is one of the most important ways to do online advertising.

Always remember to keep your website updated as a freelancer by reflecting on your work and the results you produce for clients.

You can also keep updating your website with pictures and videos related to your work and accomplishments. This helps prospective customers learn more about your expertise.

Not only that but make sure to configure your website so that it loads faster. Make it easy for people to use your website. That’s because it is an effective tool for online ads and attracting new customers.

9) Guest posts

What is a decent way to do online advertising? Well, whether it’s online or offline, having a strong sample of our work to demonstrate often helps to draw more clients.

Writing papers for reputable companies will help you reach a larger audience and gain more clients.

You can give editors emails directly informing them of the articles you’d like to contribute and asking if they welcome contributions.

Always try to get the editor ready to publish your article before you start writing to avoid wasting your time. Before you begin writing, read a few of the company’s previous articles.

It’s always good to try to learn and copy its style and tone to make it more appealing. People reading your articles will serve as good online ads for you and can help you gain new clients.

10) Starting YouTube channel and blogging

Nowadays, every business owner has a YouTube channel. When you’re a freelancer, a YouTube channel can be a great way of online advertising. To start a YouTube channel, you don’t need anything.

When potential clients watch it, they will learn more about you and your website. And, if they like it, they will contact you.

Not only that, but blogging is also a good way of online advertising. You can write blogs about your niche and post them on your website and social media accounts, among other places.

You would be able to draw the interest of potential clients and become a profitable freelancer in this manner.

11) Join groups

If you’re a freelancer, you can join a variety of groups focused on your industry. On different social networking sites, there are a plethora of online communities. There, you can interact with people in your niche and find new clients.

Joining a community dedicated to a particular industry provides you with opportunities for online advertisement. Not just this, it also allows you to learn about local networking activities.

Additionally, you will be able to obtain projects and be introduced to potential clients.

Well, are you a freelancer? Are you looking forward to getting more clients through online advertising? This guide has genuine tricks that can help you get more work and clients.

You just have to follow the given techniques and you will be able to attract more people to your work.

Complete Guide: How to do Excellent Brand Marketing in 2022

What is brand marketing? How to market your brand effectively in 2022?

What is a Brand?

What do you understand by brand marketing? We often get to listen to the term ‘brand’ everywhere nowadays. What do we exactly mean by brand? It is a certain feature or set of features that distinguishes an organization or company from another. Every brand has its unique characteristic or quality for which it is known.

A brand generally comprises a name, logo, tag line, design, symbol and brand voice, etc. It can also be understood as an overall experience that the audience goes through while getting in touch with a business or company.

Every company tries to create a brand that can beat others in the market. After a company has its own brand, it’s its responsibility to market or advertises its brand so that people get to know about it and choose it over other brands.

Image by Hamish Weir/ Unsplash

What do you mean by Brand Marketing?

Once you create your brand, it’s time for its marketing. Brand marketing refers to the process of promoting your product in a way that highlights your brand. It is a way of communicating with your target audience to let them know about your brand.

Brand marketing is all about creating brand awareness and establishing trustworthiness, recognition, product visibility, reach, and a good reputation in the market. It is only after brand marketing that you will be able to get clients, projects, and audiences for your brand.

Why is brand marketing important?

Image by Eva Elijas/ Pexels

No matter which industry do you belong to, Brand marketing isn’t an option. It’s rather a need for every business. Its main goal is to build a strong customer base for the business and brand. If you have an effective brand marketing strategy, it helps you stand out from the others.

When you communicate with your audience for brand marketing, it helps you establish healthy relationships with your customers. If you are using the correct strategies, the audience will surely choose you over others.

How to do brand marketing

1. Establish a powerful company vision

Image by Polina Zimmerman/ Unsplash

Brand marketing is all about presenting your brand’s vision, ideas, and strategies in your mind. When you create a brand, the first thing you should do is to make a list of characteristics that you want your brand to be known for.

Never forget to develop a vision for your brand. Plan everything and decide the strategies that you are going to use for brand marketing. You can achieve a goal only when you actually have a goal. Similarly, you can present your brand in a powerful way only when you have everything pre-decided in your mind.

When you have a vision for your company and brand, it makes things easier for you. As a business owner, you can only present ideas and thoughts and advertise your brand when you yourself are clear about your brand.

2. Identifying the target audience

Image by Melanie Deziel/Unsplash

When you own a business and start a brand, one of the most important things you should determine is your target audience. You can’t keep the ‘serve to everyone’ approach all the time. It’s necessary to choose the group or type of audience that you and your brand will serve or target.

Identifying your target audience is not only necessary before you start your brand, but it is also important when it comes to brand marketing. Before you start making your strategies to market your brand, you must be well aware of your brand’s audience.

It has a great impact on your brand when you do brand marketing to attract the consumers’ attention. Always try to get to know your audience by their underlying demographic. Not just this, you should also analyze your target audience by digging deeper and doing some market research.

Once you get to know your target audience successfully, you can frame plans and strategies based on your knowledge. After you get to know your audience and what they want, you can plan your brand’s characteristics that you are going to use for brand marketing.

3. Social media marketing

Image by Eva Elijas/ Unsplash

In a world where everything and everyone is dependent upon the internet for almost every kind of work, social media marketing is a significant part of brand marketing. Social media has evolved as a powerful medium as it helps you reach your target audience easily.

Who doesn’t use social media platforms nowadays? Almost everyone has an account on Facebook, Instagram, and Twitter. If you own a business, it’s a good idea to create a business account on social media platforms when you can do brand marketing.

You can post pictures related to your brand with effective captions. It can prove helpful if you mention the unique features and characteristics of your brand in the caption. You can even use hashtags to make your post reach more people.

Social media has a great impact on people’s lives nowadays. We see a new trend every day on social media platforms, and the next thing we see is that everyone is trying to copy that trend. Similarly, when people get to know about your brand on social media, they’ll try to get to know more about it if it attracts them, and this way, you will get more customers for your brand.

4. Personalizing the marketing messages

When you communicate with your target audience, make sure that everything in your marketing messages is personalized. When you personalize all the things you want to present in front of the audience for brand marketing, customers feel connected.

Before you personalize your messages, make sure that you analyze everything, understand the demographics and psychographic, and get to know the market well. There are only a few businessmen who personalize all the messages, but once you get into the customers’ minds, it helps a lot in your brand’s success.

When you personalize all your messages for brand marketing, it allows you to add all the necessary points according to your own will and customers’ needs and expectations. When you do brand marketing so that customers can relate to it, it makes them think that you understand their pain points.

5. Drive your audience through data and graphs

Image by Fauxels/ Pexels

In today’s era, people give as much importance to data and graphs as their personal preferences and choices. It won’t be wrong to say that data even has the power to change the consumers’ choices.

Reflecting data and graphs to show the success of your brand is an important component of brand marketing. You can present the data related to your company and brand on your company’s website to attract more audiences. Not just this, you can even share the data and graphs of the social media platforms to reach more people.

When your data showcases your brand’s success, it makes the target audience assured that they could choose your brand. The data about your brand reflects whether your company is trustworthy or not. Just like reviews, data and graphs also help the audience decide whether to choose a brand or not.

6. Blogging

Image by Pixabay/ Unsplash

This is one of the most used techniques for brand marketing. Writing a blog is really easy, so why not start blogging for your brand? Remember that writing blogs gives you a great opportunity to let your target audience know more about your brand.

When you start blogging for your brand, you become able to reach even more customers. When your audience reads your blogs and finds your brand interesting, they choose your brand above others in the market.

You can publish your blogs on your website so that they get to read a lot about your brand when people visit your website. Not just this, you can even share your blogs on various social networking sites to reach more of your target audience.

7. Promotion through YouTube

Image by Christian Wiediger/ Unsplash

Just like blogging, promotion through YouTube is another good way to do brand marketing. Creating a YouTube channel is very easy. So, you can create a channel for your business and then promote your brand through visual or video content.

YouTube is a compelling platform in today’s era as it has millions of users. When you post content about your brand on YouTube, it will reach many people. The viewers can even share your video if they like your brand and content, which will get your brand new customers.

You can even connect your blogs and videos for better results. To do this, you have to embed your video in your blog so that your target audience will get to know about your brand in a more nuanced way.

8. Join podcasts

Image by George Milton/ Pexels

When you are a businessman looking forward to promoting your brand, you must use both online and offline ways of brand marketing. One of the most effective ways of online brand marketing is joining podcasts. You can appear on well-established podcasts to promote your brand.

When you join podcasts, it gives you a great opportunity to build a strong audience base. You can even repurpose the content that you have in your blog.

Reports say that appearing on podcasts is one of the most effective ways to do brand marketing. When you appear on podcasts, it makes people want to learn more about your brand and drive traffic to your website. Once the audience gets aware of your brand, they might choose your brand over others if they like it.

Before joining podcasts, you always remember one thing that you have to promote your brand in front of your target audience and not everyone. When you join a podcast, make sure that it has an audience devoted to your niche or industry and can be your potential customers.

When you have an audience from your own niche, it helps you a lot as you and your audience have similar interests. When there are similar interests shared, there will be a greater chance for them to be your customer by choosing your brand.

9. Basic SEO

Image by Merakist/ Unsplash

No matter which industry or niche you belong to, your company’s official website always plays a significant role in the success of your brand and business. Your target audience and clients visit your website to get to know your brand better.

Basic Search Engine Optimization is one of the important factors that affect the process of brand marketing. When you optimize your website, it becomes easy to navigate for people. Optimization improves the loading time of your website as well. If your website takes a lot of time to get loaded, many people may leave it even before it opens.

Search Engine Optimization helps in improving the search rankings of your website. It means that your website will be on top of Google search results, which will drive more audience to your website.

There are various tools available online such as Google My Business that help you manage your business online. It even facilitates maps, using which your audience might locate your company. The more people interact with your brand online, the higher will be the chances for you to get more customers.

10. Email marketing

Image by Maxim Ilyahov/ Unsplash

One of the best ways for brand marketing is to set up an automated email campaign. Reports suggest that automated email marketing campaigns can help you a lot in brand marketing.

When you choose to send automated emails, it enables better customization with A/B testing, time zones, infographics, sequences, and CTA buttons. Not just this, it also allows data-backed optimization.

Sending emails is a good way of online brand marketing. You can reflect or present your brand’s features in the emails and send them to potential clients and customers.

11. Be real

When it comes to brand marketing, always be truthful and real. Stating wrong facts about your brand would lead to distrust among your audience for your brand. Always reflect the qualities and features that your brand actually possesses.

Always remember that being real with your target audience is an important factor that affects your brand’s success. It’s imperative to create an emotional connection or bond with your target audience. It can be done by providing the best services to your customers.

When you treat your customers well, only then they will stay loyal to your brand. If you are a businessman, it must be your priority to satisfy your audience in the best way possible. Never state the features that your brand can’t offer, as it will cause distrust among the audience.

So, are you a businessman looking forward to promoting your brand? Is it that you need help to make strategies for brand marketing? Well, this guide will surely help you. Now you know that brand marketing might take a bit of effort, but it’s not that difficult. Just follow the given steps, and you will drive more audience towards your brand and business.

Ultimate guide: How to be a Successful Freelance Designer

Want to become a successful freelance designer? Here’s everything you need to know!

In today’s world, a lot of people are taking to be a freelancer. Be it any field, and freelancing is available everywhere. It is quite good to work as a freelancer in the industry or niche of your choice. Being a freelancer is not an easy job, but it can be exciting and fruitful if you are passionate about what you are doing.

What is freelancing?

When you work as a freelancer, it has its own perks over a full-time job in some company. Though having a full-time job gives you a kind of security and means a fixed income source, working as a freelancer also has its advantages. One of the best things about freelancing is that you are your own boss.

As a freelancer, you can select projects according to your choices and preferences. You can work as per your own will. Not just this, you also have the freedom to decide your work schedule.

What does a freelance designer do?

freelance graphic designer — Image by Alltechbuzz/ Pixabay

One of the most popular fields to be a freelancer in is graphic designing. A lot of people take to graphic designing nowadays. Especially there’s a big craze for graphic designing among youngsters in the present time.

A graphic designer or freelance designer is one who assembles images or motion graphics to create a piece of design. It can be said that they are visual communicators who create visual concepts by hands or computer software.

There are a lot of people nowadays who choose to become freelance designers. If you are a freelance designer, you can create graphics for printed, published, or electronic media such as brochures and advertisements. Being a freelance designer gives you a lot of freedom.

If you are also an aspiring freelance designer, you need to take the right measures to be a successful freelance designer. If you haven’t gone to school or college to learn graphic design, you can enroll in graphic design courses. There are many institutes offering courses in graphic designing for those interested in the field.

How to be successful as a freelance designer?

1. Make yourself a brand

No matter whether it’s a full-time business or freelancing, all of them need a name. When you plan to be a freelance designer, one of the most significant steps you must take is thinking about how you will be deciding a brand name for yourself.

As a freelance designer, you have to decide everything for yourself as no one else is there to help in your work. Making yourself a brand or deciding a brand name is supposed to be done at the beginning of your career as a freelance designer.

In every business, especially in freelancing, word of mouth is one of the important factors that determine your success as it is one of the primary ways you get clients and projects. But, there should be a brand name for you as a freelancer to make people or clients suggest you or refer more clients towards you.

An important question that all freelancers have to consider is whether to use their own name as their brand name or decide on a separate name for their brand or company. Well, it all depends upon what you are planning for the future.

If you plan to be a freelance designer and have a one-person business, then it’s a good idea to use your own name as the brand name. But, if you are planning to grow your freelance business into a business of many people, then decide on a separate brand name.

2. Look for clients

If you really want to be successful as a freelance designer, you need projects and clients. It is only when you have clients and work to do that you will stay in the industry. When you are just starting your career as a freelance designer, the most important thing that you need to do is to find your first clients.

Are you thinking about why it is necessary to find clients? Well, you can’t call it a business until you have clients. And, not having clients means you are not a freelance designer. Just giving your freelance business a name and building a portfolio won’t make you a freelance designer. You need clients to be a successful freelance designer.

When you get your first clients as a freelance designer, it boosts your confidence. It gives you momentum and encouragement to do your work as a freelance designer with all your heart.

There are various ways for a freelancer designer to find clients:

A) Freelance job sites

There are a lot of websites online from where you can find clients for your freelance business. You have to look for clients in your niche. Some of the websites where you can find clients are Upwork, FreeUp, and TopTal.

B) Through personal network:

Whether you are already working as a freelance designer or you are just a student, you must have a personal network related to your niche. You can look for clients among the people in your personal network. Those people can even introduce you to your potential clients.

3. Build a portfolio

Whether it’s a full-time job or freelancing, the portfolio is an important factor that affects the possibilities of you getting the job or clients. A portfolio is like a mirror of your personality, as it tells about all your experiences and skills.

Many freelance designers in the market are yet to find clients and work just because they haven’t finished their portfolios. If you don’t want to suffer like them, build a portfolio that highlights all your best works to prompt the clients to hire you.

Whenever you plan to buy something, the first thing you consider is the qualities of that product. If the product is of good quality, only then it prompts you to buy it. The same is the case with clients. They will hire you only when they find you appropriate and able to handle the project.

4. Treat your clients well

When working as a freelance designer, your work doesn’t get over after you get clients. In fact, that’s where your actual work begins, as those clients will stay loyal to you only when you will treat and serve them well.

Whether you have found your clients through websites or personal networks, you must complete the projects assigned to you efficiently. If you serve your clients well, only then will they be happy with you, and the client’s happiness is the key to become a successful freelance designer.

Treating and serving your clients well has many pros:

Getting more work– When you work well on your projects, there’ a great chance that the client will hire you again for other projects. More project means more work and more money, and hence your success as a freelance designer.

Referrals– When a client gets impressed by your work, he would not only give you more projects himself, he would also refer you to other clients. When other people in their circle need a freelance designer, they’d suggest your name to them, which is a great way to find new clients and success.

5. Market Yourself

When you start working as a freelance designer, one of the most important steps to find work and be successful is to market yourself. To find work and clients, you first need to reach them, and advertising and marketing is the primary way to do that.

There are a lot many ways to market yourself as a freelance designer:

Creating a website– In this internet-friendly world, having an online presence is significant, as it helps a lot. All the businesses and freelancers have their websites where the clients and customers can better know their work.

Blogging– If you want to attract more clients as a freelance designer, start blogging. It’s a good way to market your brand as you can describe it in your own words. When your clients will read your blogs about your brand or work and find it fascinating, they’ll surely hire you.

Social media marketing– Social media is a powerful medium in the present world. Almost everyone has a profile on various social media platforms nowadays.

Not just for entertainment, social media can prove to be quite useful when it comes to working. If you have a presence on social media platforms such as Instagram, Facebook, and LinkedIn, you will reach more people and find more clients.

Asking for referrals- Don’t just wait for your existing clients to refer more clients to you. When you are a freelance designer, don’t feel shy and ask for referrals yourself. This way, you will increase the chances of you getting more work.

A few tips to get you started

1. Learn to manage invoices. paperwork, and proposals

When you become a freelance designer, your work is not just to complete the clients’ projects assigned to you. When you are a freelancer, it means you don’t have anyone else in your team, and you have to manage all your business on your own.

In a business where the company has various employees, the work is divided among people. But, when you are a freelancer, you have to do everything yourself. It would be best to learn how to write invoices, send proposals, and manage contracts.

It’s completely okay if you are not a pro at making invoices as there are many software available online that can help you with that. Some of the best software to create invoices are Freshbooks, QuickBooks, and Honeybook.

2. Don’t be too choosy in the beginning

If you are starting as a freelance designer, your primary goal must be to find as many clients as possible to get more work. While looking for clients, you should keep in mind that it is not too choosy in the beginning.

When you become too choosy about the kind of clients you want to work for, it decreases your chances of getting more work. When you become picky, you sometimes let good opportunities go and then regret eventually.

Remember that to be a successful freelance designer, and you need clients to boost your confidence and earn money. Your first clients are like your stepping stones, and if you keep turning them down because they don’t pay enough or for some other reason, your career will see a dip even before it starts.

When you are a newbie, you don’t have much experience to show to your clients, and no one will pay a first-year student as much as an experienced freelance designer. So, it’s obvious that people would pay you less at the beginning of your career as a freelance designer. When you don’t have testimonials to show, it’d be difficult for clients to hire you as it can prove to be risky for them.

3. Build a network

When you go to school or college, you make friends or network with your classmates. Similarly, when you start as a freelance designer, it’s necessary to get in touch with others in your industry or niche. Building a network with people is important for various reasons, and some of them are:

Meeting potential clients– As we discussed earlier, your personal network is a good place to look for clients. You never know who can be your potential client in your network or even introduce you to new clients.

Information about conferences– Attending conferences and workshops related to your niche is an excellent way to improve your industry knowledge. When you are in touch with people from the same niche, you get information regarding such conferences near you.

4. Collect payments on time

When working as a freelancer, you don’t have a finance team or accountant working for you who would inform you and keep records of your income. It’s all upon you to handle. As we already discussed, you are the one who’s going to manage the invoices and proposals, and payments.

One thing to keep in mind when working as a freelance designer is that business is business, and asking for your payment is only a part of the profession. Never feel shy or awkward when asking for payment as you have earned it through hard work.

Softwares like Freshbooks doesn’t just help you to create invoices. It also collects payments and reminds people when their payments are due. It’s a part of your work to collect payments on time, and as a freelancer, you must do it.

So, are you working as a freelance designer? Are you a student aspiring to be a freelance designer, not knowing how to succeed in that field? Well, this guide will help you do all the things right. Make sure to follow all the above-mentioned steps to be a successful freelance designer.

11 Interesting Legit Online Jobs You Can Find on Internet – bit copied

Are you looking for legit online jobs? Also, the one that will be a full-time income job, working from home rather than something that’s only going to help you make money for a short period?

It is necessary while considering today’s Coronavirus situation because businesses all across the globe have shut down their offices and adapted the remote mode of work. As per Time Magazine, COVID led the “world’s largest work from the home experiment.

Earlier, most people didn’t encourage the work-from-home concept because it wasn’t profitable at all. According to the time, there are many opportunities for people to earn money from home as various legit online jobs are available.

In 2020, the improvement in technology and the emergence of large-scale social media usage ushered in a new wave of legitimate online jobs.

11 best legit online jobs you can find on the internet

The top 11 legit online jobs have the ideal mix of large-scale demand, a low supply of talented individuals,s and the potential to start earning fast.

1) Virtual Assistant

A virtual assistant is a person who offers support services to a business from a remote mode or location. Administrative tasks are generally common for virtual assistants, but they can also be related to any other elements required by the business.

Virtual assistants are in demand by Traders and Online businesses that need help but don’t want to spend money on office space for staff.

This is a good option if you are looking for legit online jobs. However, many small businesses use virtual support, especially for specific tasks such as social media management. These people work as remote executive assistants doing some particular tasks.

Following are the common tasks carried out by Virtual assistants, including answering emails, scheduling appointments, or booking travel.

Some assistants take on multiple agents simultaneously, allowing them to earn over five figures a year from home.
Average pay: $15 to $40 per hour approx

Benefit: The more systematic and efficient you become, the more clients or customers you can add.

Disadvantage: Mostly business people would want you to work only for certain hours of the day.

2) Photography

If you are looking for legit online jobs and your photography skills are amazing, you have plenty of online jobs for photographers and image buffs. You can take awesome photos of anything, and there are good chances that you can sell them to online image sellers and create a niche side income online.

It is an easy task with smartphones and digital photography technology today, and anyone can take and sell photos. Many websites, blogs, and even social media need images and photographs to engage and attract their audience, so they are willing to pay for great shots.

It doesn’t matter whether you are taking pictures of natural attractions in your area or focusing on staged shots. There is supposed to be a buyer out there who wants to use your photograph and is willing to pay for it. Therefore, it can prove to be one of the best legit online jobs.

Average pay: 10 to 40 cents per image approx

Benefit: Many of us have it as a hobby, which can be turned into a profession.

Disadvantage: It takes time to build up your stock of photos for sale.

3) Freelance Writing

If you are good at writing and looking for a legit online job, you can earn a high income as a freelance writer. You can work in a niche that you enjoy and understand while making (from a few dollars to hundreds of dollars per article.)

A freelancer can be described as a self-employed person who provides services, usually to multiple clients at a time.

As a freelance writer, if you want to increase your earning capacity, you should try working directly with businesses and finding online clients. Regarding freelance writing, you write online content for blogs, magazines, and online businesses, etc.

There are a variety of legit online jobs available in the field of freelance writing. To search for customers, try engaging with online businesses to inquire if they need any content.

Talk and engage with their social media contacts online, and reach out to site editors to look if they have any vacancies.

Apart from that, you can try having your website post your written content in the niche because this is a great way to find new customers. They can see your writing’s standard or quality, which leads you to the top paying online jobs.

Average pay: $10 to $35 per hour approx

Benefit: In the contemporary world, the growth of online publishing is increasing, and because of this, there is a huge demand for freelance writers.

Disadvantage: One should have some experience

4) Bookkeeping

Are you looking for legit online jobs to work from home? If you have a head for figures and especially if you know accounts or have financial planning experience, you can earn money by helping individuals or other businesses with bookkeeping. Bookkeeping is a major task for ensuring that a company runs smoothly and will survive in the future.

Market your services to entrepreneurs to help them manage their finances. Find customers by searching local works in your locality or joining social media such as Facebook groups to promote your services.

One can make a lot of money if they are interested in numbers and do legit online jobs. There are a lot of opportunities available in this field. It doesn’t require any certification.

Average pay: $20 to $50 per hour approx

Benefits: You will work with customers on an attendant or retainer basis, which offers you a steady income base.

Disadvantage: Atleast need basic training for the first customer.

5) Translator

If you are looking for suitable legit online jobs, then becoming a translator is the best option. A translator converts the written word from one language to another without losing the literal meaning.

It doesn’t matter which country you are in. Being a translator is always fruitful. So, one can use translation online earning sites to make more money from home.

The best thing is that one doesn’t require a degree (although having a bachelor’s degree helps), but the most important requirement is fluency in at least 2 languages.

One can easily look for hundreds of projects related to transcriptions to make money online. Not only that, the approx national wage in this field was around $46,000 in 2016, although the top 10% of workers earned an average of $83,000.

There are sites available like LinkedIn and Freelancer, which can help you find legit online jobs. Everything depends on the languages you are an expert in and how effectively you can translate from one language to another.

Average pay:$5 to$50 per page approx

Benefits: It is very convenient and easy if you are fluent in any two languages.

Disadvantage: It can be very time-consuming, and at the same time, is a slow process to make money.

6) Online Tutoring

In India, during this pandemic, the high-growth business industry right now is online education. Apart from that, one of the fastest-growing niches within online education is online tutoring jobs.

There are a lot of legit online jobs available in the field of education. If you enjoy helping others learn, your knowledge can be put to good use through online tutoring.

You don’t require any qualifications if you are good at that particular subject. Platforms such as Udemy are a great place to sell your course.

Average pay: $20 per hour approx

Benefits: There is a chance to start earning in as little as a few weeks.

Disadvantage: Limited upside.

7) Medical Transcription

If you are looking for legit online jobs, being a Medical transcription is one of the best options. Even though many medical transcriptionists work at hospitals or physician’s offices, most can work from home or at a time or place according to their wish.

According to the Bureau of Labor Statistics (BLS) report: Medical transcriptionists earned a national median wage of $34,770 in May of 2018 or $16.72 an hour even after being self-employed.

They usually edit medical transcriptions for local healthcare providers. The most important thing regarding this is that medical transcription requires a certification. With the medical transcription certification approved by the Association for Healthcare Documentation Integrity, you can prepare yourself to land an online job as a transcriptionist in an industry that’s hungry for qualified talent.

Average pay:$10 to $25 per hour approx

Benefits: It is a steady source of income

Disadvantages: One needs a high startup cost to earn a credential.

8) Travel agent

One should believe that travel agents are still in demand, and there are many opportunities present in this field if you are looking for legit online jobs. It just depends on finding the right niche. This is a good business for you if you have personal or professional travel experience because you can offer your clients insights they can’t get from a website.

Travel agents are in charge of helping individuals, groups, and business travelers plan and organize their travel schedules, purchase tour packages, and book flights and hotels. A travel agent also plans trips and offers advice on destinations.

We all know that job prospects can be best for travel agents who offer expertise in certain areas of the world, have experience in planning tours, or focus on group travel. So, if you have experience in traveling, there are various legit online jobs available in that field.

Average pay: It depends on the cost

Benefits: It is a way to earn more money for those who love to travel.

Disadvantage: Income can vary, as travel tends to rise at certain times of the year.

9) Social media marketing

Use social media platforms to connect with your audience to build your brand or increase sales and drive website traffic. This involves publishing great content on your social media profiles, engaging your followers, evaluating results, and running social media advertisements. This is an excellent option when you are finding legit online jobs.

The prime social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Generally, what happens is that many company owners don’t have the time to make consistent updates to their social media platforms or to respond to customer requests and answers made through social media.
That is why companies nowadays hire social media managers for media marketing.

As long as you can post accurately and manage content on social media channels, you can take on customers and begin your job. So, what are you waiting for? Search for legit online jobs in the field of social media marketing.

Average pay: $20 to $100 per hour approx

Benefits: They work on a retainer basis.

Disadvantages: Limited upside

10) Data entry

Data entry may not be one of the exciting legit online jobs, but it can offer you to earn $15 to $20 per hour. Data entry is a legit online job that does pay less than some of the others we’ve listed, but it can provide you to make a decent side income.

These jobs tend to be highly flexible, which provides you to work in your spare time. You can opt to work as much as you can or as little as you need according to your schedule.
There are various platforms like Capital typing, which allow you to find online data entry jobs. Most of these generally require setting up a basic profile and confirming a few details before you start earning. This is one of the best legit online jobs.

Benefits: It is a very convenient task to do.

Disadvantage: Less earning.

11) Graphic Design

If you are an artist, graphic design is a great way to monetize your hobby to turn your passion into money. This is one of the most creative legit online jobs available. The web is becoming more and more visual, especially as mobile devices have become the supreme browsing method.

The highest-paid graphic designers compile multiple skills into their designs. Knowledge in branding or sales can help – graphic designers to charge over $150 per hour. Choose this among all the legit online jobs if you want something creative.

Average pay: $150 per hour approx

Benefits: One can work in flexible hours

Disadvantage: It needs certain kinds of certifications.

Overall, we can say that the internet has made it much easier to make money from home nowadays. Many people are just looking for legit online jobs and opportunities to make a little money here and there by taking online surveys. Whether your goal is to work full-time, part-time, or run your own business, there’s no shortage of work-at-home jobs. So, it is time to get ready and get started today. Take at least one action and give a fresh start to your career.

Your Ultimate Guide to Website Development: 8 Things to Know

Website development is the work that it takes to build or create a website. It includes creating a single plain-text web page to developing a complex web application or even social network.

Learning website development takes a lot of effort and understanding, but you can be a good website developer once you get familiar with it.

Website development precisely refers to coding and web markup. It consists of all related development tasks like server-side scripting, client-side scripting, e-commerce development, server and network security, and content management system (CMS) development.

Importance of Website Development

With the world becoming technology-driven, website development has evolved as a significant profession. Be it any business or industry; it always needs a website developer to make a grip over their audience online.

The internet isn’t going anywhere anytime soon, and more than half the world’s population is using the internet to fulfill their various needs.

To fulfill all the needs of people searching online, websites are required, and creating a good website takes a skilled website developer.

Not only this, but a lot of social media platforms are also getting introduced nowadays and such platforms are also designed and created by website developers. These are the main reasons why the website development industry is rapidly growing, and a lot of people are taking to website development as a profession.

What Skills Should a Website Developer Possess?

Anyone can choose to be a website developer as you don’t need a fancy degree in computer science to master the skills of website development. It just takes your interest and passion in the field.

You must have enough knowledge of the basics of website development, such as basics of how the internet and websites work, HTML, CSS, and Javascript, knowledge about libraries and frameworks, and other programming languages.

Basics One Should Know About Before Becoming a Website Developer

What is a Website?

Websites are the files stored on servers. It is described as a collection of web pages and related content that share a single domain name. These servers are connected to a vast network called the internet. Those websites are loaded through a network by various browsers (for instance, Google Chrome).

IP Address

IP means Internet Protocol. It alludes to the set of standards that regulates interaction on the internet. You must know the IP address to access a particular site.

An IP address is a unique thread of numbers, and each device and site has its own IP address that distinguishes it from the other websites and devices connected via the internet.

Though one can access a site using its IP address, most internet users do it through domain names or search engines.

Concept of HTTP

HTTP refers to HyperText Transfer Protocol. It connects you and your website request to the remote server that stores all website data. It is a set of rules that defines how messages should be sent over the internet.

Whenever you search for something through a search engine, HTTP provides a framework to ensure that the client (computer) and the server can speak the same language when making requests and respond to each other over the internet.

It is the translator between you and the internet that reads your request and translates it for you in terms of a website.

Coding

Coding means writing code for various servers and applications using programming languages. We call them ‘languages’ because they consist of vocabulary and grammatical rules for communicating with computers.

They also comprise special commands, abbreviations and punctuation that can be read only by devices and programs.

Every software is written in at least one coding language, though the languages vary based on platform, operating system, and style. There are a lot of coding languages, and they fall into two categories i.e., front-end and back-end.

Front-end

The Front end is the client-side. It is that side of a software or website that you get to see and interact with as an internet user. When the website information is transferred to a browser from a server, front-end coding languages allow the website to function without continuously communicating with the internet.

Website developers who work on front-end coding have to work on client-side development.

Back-end

The Back-end is server-side. It is the side that you don’t get to see when using the internet. It is looked at as the digital infrastructure, and to non-developers, it appears to be a bunch of numbers, letters, and symbols.

Back-end coding languages are more in numbers than front-end languages because browsers at the front-end understand only Java Script, but the server at the back-end understands almost every language.

What do you Understand by CMS?

CMS refers to the Content Management System. It is a web application or series of programs that are used to create and manage web content. It is not necessary, but it makes things easier while building a website as it provides the building blocks, such as plugins and add-ons, and lets you create the structure with your code.

Generally, CMSs are used for blogging and e-commerce, but they are useful for other kinds of sites as well.

Cybersecurity

With the existence of the internet, many users are looking to find flaws in the websites to steal data and expose private information and crash servers.

All this makes cybersecurity important as it is a practice to save and secure data, computers, and networks from various threats.

With the constant increase in methods used by the hackers, the measures taken to secure the sites and computers are also increasing with time.

Process of Website development

The road to create a website is not that easy. It consists of many steps that are different from each other and each development path is different based on types of websites, programming languages and resources.

1) Formation of a Plan

The first thing before getting started is to form a powerful plan for your website. It’s really important to connect and communicate with your team and personnel to strategize a good plan.

Some of the questions that one should consider before beginning the website development process :
a) Goal of your website
b) Who’s your target audience?
c) Decide the type of website (basic informational, membership or online store, etc.)
d) What kind of content are you aiming to publish and what’s the purpose of this content?
e) How will you structure your website to make it easy for people to navigate?
f) What’s your budget?

Get in contact with all your team members and find answers to those questions. It is only after you have your answers that you should begin the process of website development.

2) Create a Blueprint

All the good websites start with a blueprint. It is called a wireframe or sitemap in the language of the developers. It need not be an official document as it’s just a vision for your site that will help and give directions to both you and your team. You can either draw it on a whiteboard/blackboard or use some tool like Slickplan and Invision etc.

The sitemap gives you a clear picture of your idea to let you take a look at your own vision. Here are some important questions to ask yourself while planning your site:

a) What individual pages do you want? What content will be there on those pages?
b) Ways to organize those pages into categories.
c) Hierarchy of the pages on your site.
d) How will you link the pages together?
e) What pages and categories are important for your site and which ones should be removed?

While answering these questions, you should consult with your team members as their inputs can add to the structure of your site.

3) Writing Down your Website Code

Writing the website code is the next step in the process of website development. As a developer, you must use different coding languages for the front-end and Back-end of the website, as well as for different functionalities of the site, such as design etc. These languages work together to build your site.

The most commonly used languages are:

HTML

HyperText Markup Language is the base of all websites and is significantly needed when creating a site. It has been used since 1990s. You can even create a website with only HTML but it wouldn’t look that good though.

CSS

Cascading Style Sheets enhances and modifies the basic structure built by HTML codes. It was developed in the late 1990s. It helps you add design elements like colors, typography and layouts to websites.

CSS permits you to transform your website into a better version and makes it match the level you envisioned for your site.

JavaScript

JavaScript acts like a cherry on top of coding languages. It is used to add functionalities to your website. Developers use it to add animations and interactive features that make the site better and enhance user experience.

JavaScript is continuously evolving. In today’s world, it is the most widely used coding language.

4) Building the Back-end of Your Website

The back-end controls the data that enables the functionalities on the front-end. Like Facebook’s Back-end stores the pictures so that the front-end can allow others to look at them.

The back-end comprises of two components that are that databases and servers. Database is meant to store, organize and process data so that it can be retrievable by server requests. Servers are the hardware and software that make up your computer. They are meant to send, process and receive data requests.

These components are significant to build the foundation of your website. To build a website, Back-end developers must establish these things:

Logic code: It refers to a set of rules that defines how your website will respond to certain requests and how the objects of your website will interact.

Database management: It is about how your website will organize, manage and retrieve its data.

Infrastructure: It is the way your site will be hosted.

5) Building the Front-end of Your Website

The front-end of a website is very important as it is what your visitors, users and customers will get to see and how they’ll use and navigate the website.

Development of front-end includes a combination of JavaScript, CSS and HTML.

It also handles the components such as fonts, positioning, navigation, browser compatibility and responsiveness. With the constant change in technology and consumer preferences, client-side coding tends to get outdated faster than Back-end development.

6) Work with a CMS

This is an optional step. You must be curious why would someone choose to work with a CMS instead of coding by hand. It is because a CMS is easier to use and it even has tools for hosting a site.

At the same time, it’s less flexible and hence gives you less control over the front-end of your website. CMS options include plugins as well, that removes the need to write a Back-end for your site.

7) Decide a Domain Name

At this point of time, your website will have an IP address. It needs a domain name as well. Decide a good name for your website that your audience and visitors would use to find your site.

Get your domain name registered as well. You must have heard of sites like GoDaddy. These services help you purchase a domain name for your site and register it with ICANN (Internet Corporation for Assigned Names and Numbers).

Most of the domain registration are good for an year, as after that you are required to renew.

8) Launch Your Website

After you are done setting up a domain name and linked it to your host, you are almost ready to present your work on web. Though there are still a few things that you need to check before officially launching your website.

These include distribution of responsibilities among the team members, testing your site to make sure that there are no glitches, optimizing for SEO and a final complete check before finally launching your site and making it available to the users.

So, are you ready to create your own site after getting well versed with the basics and process of website development? This guide offers you a comprehensive knowledge about all the significant steps for website development. You just need a passion within yourself to learn the methods and you are not far enough to launch your own website. Best wishes.

11 Genuine Ways to Get Free YouTube Views for Your Channel

Want to get free YouTube views on your channel?

YouTube is constantly evolving as its users are increasing day by day. Research says that more than 2 billion people use it every month. No matter what kind of content or video you are looking for, it’s always available on YouTube. According to the statistics, YouTube is one of the largest websites in the world.

About YouTube

Free youtube views — Image by NordWood Themes/ Unsplash

No matter which group you belong to, YouTube has relevant videos for all the communities and groups. Nowadays, YouTube is used for various purposes (be it entertainment, educational, informational, or business purpose). YouTube has evolved as a strong and powerful business tool in the present time. Business owners and companies use YouTube to boost their business and brand.

One of the problems that many YouTube channels face is that they don’t get many views on their videos. To be popular among the audience, you first need them to view your videos. This means that to be successful, you need to get more free YouTube views on your videos.

Here are 11 Ways to Get Free YouTube Views

1. Encourage Viewers to Subscribe To Your Channel

Free youtube subscribers — Image by CardMapr/ Unsplash

Whenever we talk about business, retaining the existing clients and customers is one of the important strategies for the success of the business. The same is the case with YouTube channels. To get free YouTube views for your channel’s videos, you must retain your audience or customers.

To retain your audience to get free YouTube views, the best way is by encouraging them to subscribe to your channel. When you get more subscribers, you will get more free YouTube views right after publishing a new video.

Now, if you are wondering how you can encourage your current viewers to subscribe, we have the answer for that also. Just ask them to subscribe in the beginning and end of your videos. When you ask your viewers to subscribe, don’t forget to make them turn on the notifications as well.

After the viewers subscribe and turn on the notifications, they’ll be notified whenever you release a new video. This way you will get free YouTube views from your subscribers.

2. Promoting Videos on Other Social Media Platforms

In the present time, social media has been continuously evolving as a powerful medium. It can prove to be a good platform to promote your videos to get free YouTube views. If you have good amount of followers on social media platforms such as Instagram and Facebook, why not use it for your YouTube channel’s success?

While promoting your videos on social media, never post the full video, as once the viewers watch the video there, why would they come to YouTube to watch it again? A good way to promote your videos to get free YouTube views is by posting only a small part of your full video on social media with a link to watch the full video on YouTube.

When people watch a small part or teaser of your video, their curiosity will make them come on YouTube and watch the full video. This way you will get free YouTube views through your followers of other social media platforms.

3. Optimization of Your Video’s Title

As a result of the subsequent increase in internet significance, use of search engines is constantly increasing. This has lead to an increase in the importance of Search Engine Optimization and SEO experts. YouTube is also a search engine and hence SEO matters a lot.

SEO is a way to improve your search rankings to get free YouTube views. YouTube takes into consideration various items while showing search results. Like other platforms, YouTube also allows you to optimize your videos through video names, titles, tags, and descriptions, etc. You must add the keywords and tags that can help your videos and channel get good ranks.

There are various online tools accessible to help you in the optimization process. Google Trends and Google Keyword Planner are good options while searching for relevant keywords for your videos. Always decide the title of your video of the right length. Not just this, choose your title and description appropriately to get free YouTube views.

4. Publish Videos at the Right Time

You must have heard that ‘Everything has its best time’. The same is the case with YouTube. How many free YouTube views you are going to get depends upon the timing of publishing your videos.

You must post your videos on YouTube while your audience or viewers are watching them or are active on YouTube. The best thing is that it is no longer difficult to get to know the right time to publish your videos on YouTube. You have to search online, and there are many sites telling you when to post your videos on various days of the week.

Now YouTube tracks the particular days and hours when there’s more traffic on YouTube. Once you get to know about the peak time, publish your videos 1 or 2 hours before the time so that your viewers can get time to discover your videos, and you will get more free YouTube views.

5. Get Recommended After a Popular Video by Using Metadata

There’s nothing wrong with getting ideas and inspiration from others or even your competitors. If you want to get free YouTube views on your videos, look at the other videos in your niche. If you want to achieve big, go for the most popular videos list and have a look.

YouTube wants its viewers to be there for a long time so that they can watch as many ads as possible. To keep its viewers on the platform, YouTube keeps recommending one video after another.

The videos that YouTube recommends come out of nowhere. They recommend videos from the same channel, that are popular, or viewed and liked by many, videos based on a particular person’s watch history or videos with similar or related Metadata.

Well, if you use good and similar Metadata like some famous videos, you will get recommended and get free YouTube views. But, don’t just go and copy-paste a video’s Metadata as the viewers will not watch the same thing again.

Just get to know about the content that’s there is a popular video and think about how you can add value to what viewers have already seen, through your video. While choosing keywords for your videos, think about the words people can use while searching for that particular content in your video.

6. Create Playlists

An effective way of getting more free YouTube views on your videos is to keep the viewers glued to your channel by not letting them move to another channel. How to do it? Create and organize Playlists on YouTube, and it’ll do the work.

If you are thinking why I suggest creating Playlists, it is because of the auto-play feature. When people are watching your video and it ends, the next video gets started from your Playlist and keeps the viewers engaged with your channel.

When you create Playlists, you save your viewers from the work of searching for another video. If your video is engaging enough, your viewers will surely watch your next video after the previous one ends and, you will get free YouTube views.

Not only does Playlists keep your viewers on your channel, it also helps in improving your search rankings, as the title of your Playlists is an excellent opportunity to target keywords. This will eventually lead to get you more free YouTube views.

It’s very easy to create a Playlist on YouTube. You just have to click on the ‘+’ icon given below the video, and then you can make a new Playlist or add the video to an existing Playlist.

7. Enable Embedding on Videos

This is a very significant step that a lot of people don’t pay attention to. When you are publishing your videos on YouTube, never forget to enable embedding. If you forget to enable embedding, your viewers won’t be able to share your videos.

When you enable embedding on your videos, you allow your video to be embedded by the viewers in their blogs and websites, to reach a new audience and get free YouTube views. Your viewers have to click on the ‘share’ option, and they’ll get the ’embed’ option. Once they click on it, they’ll be able to copy your video’s embedding code and paste it into their blogs or websites.

You have to go to the Creator Studio on YouTube and then to the editing page. Select ‘Advanced settings’ and then ‘Distribution options’ and then tick the ‘Allow embedding’ option. It’s done. Now your viewers can share your videos, and you’ll get more free YouTube views.

8. Know What’s Viral and Then Publish Videos

No matter which field you belong to, it’s always important to be updated about everything that’s happening around you, especially in your industry. The same is the case when you publish videos on YouTube. You will get free YouTube views only when you create videos about things that are going viral.

When you serve the audience with the things that are getting viral, they’ll be attracted to your channel. Not only this, they’ll share your videos with others as well.

When you share some viral content through your videos, make sure to do it before everyone else in your niche. If you reach the audience before anyone else does, the viewers will look at you as the leader in your field. It will attract more viewers to your videos, and you will get free YouTube views.

9. Create Captivating Thumbnails

I hope you all know that Thumbnail is the small preview image that’s visible along with your video title. That small image plays a very significant role when it comes to getting free YouTube views.

When your audience or viewers are going through their search results on YouTube, they select the video on the basis of its Thumbnail. If a Thumbnail seems to be attractive to the viewers, they’ll surely watch that video.

When you are publishing a video, you can choose from auto-generated Thumbnails, but it’s always a better option to create your Thumbnail that stands out from the others. Not just this, your Thumbnail must be appropriate according to your video title.

There are various ways to make your Thumbnail more effective to help you get more free YouTube views. You can use bright colors in your Thumbnail so that it stands out among others. You can use weird face close-ups to catch the person’s attention through the search results. You can also use text overlays.

While creating thumbnails, make sure that it’s not misleading. If the viewers open the video, attracted by your thumbnail, but get disappointed or annoyed in the middle, they’ll stop watching it. This will affect the watch time of your video. So, make sure that your thumbnail is appropriate. You can employ tools like Canva to make thumbnails.

10. Using Cards and End Screen

Other than Playlists, cards and end screens are two important tools that can be used to promote your videos and get more free YouTube views. Using of cards and an end screen, you can directly influence your viewer’s choice to watch the next video.

To get access to these features, you first need to verify your YouTube account. To do this, go to the ‘Creator Studio’, and choose the ‘Status and features’ option. After that, you will be able to view extra YouTube channel features and can set them up.

Cards are clickable tools that pop up in the video according to the time you set. You can choose a card and link it to other videos of your channel and keep your viewers engaged.

This will help you get more free YouTube views on your other videos as well. Make sure that the link attached to the card is relevant to the moment so that the viewers don’t feel spammed.

On the other hand, end screens are calls to action that you can add at the end of your video to wrap things up.

Both end screen and cards are significant tools that can help you get free YouTube views.

11. Optimize Your Channel

Optimizing your channel is very important to strengthen your brand and channel, and help you get more free YouTube views. There are a lot of ways available to optimize your YouTube channel, and some of them are:

Optimizing the channel’s description– The description you set for your channel is visible in the ‘About’ tab of YouTube. Write a good description, including the information about your channel and the benefits that one can get by watching your videos. You can tell your viewers why they should watch your videos. You can also include your goals and niche in the description.

Creating a strong and consistent brand aesthetic– Make sure that your YouTube branding is consistent with other social channels and websites. It means that the logo and images used by you to promote your channel should be the same everywhere.

Add appropriate channel keywords– Decide relevant keywords that you want your channel to rank in the search results. For this, you have to go to the ‘Channel’ and then choose ‘Advanced.’ After this, you can enter your desired keywords in the ‘Channel keywords’ box.

Enable related channels– Many people forget to enable related channels. By doing this, you get your channel removed from YouTube’s recommendations leading you to lose network. So, always enable related channels to get recommended and get free YouTube views on your videos.

So, are you going to start your own YouTube channel? Or are you already having a YouTube channel but struggling to get free YouTube views on your videos? Your problem will get solved now. After getting through this guide, you know what measures you can take to make your videos reach your audiences and get free YouTube views.

7 Tips on Becoming a Successful Content Creator

What is the first thing you notice whenever you see an advertisement or a business page? It’s the content, right?

As the world evolves, it takes a lot of planning and talent to create compelling content. A content creator creates appealing and robust content for the viewers.

“Content is the reason search began in the first place.” – Lee Odden

About Content Creation

Who is a Content Creator?

The content creator is responsible for generating exciting ideas and creating content that connects a brand or an entity to its target audience. The content can be either educational or entertaining enough to grab people’s attention to develop an interest and visit their page regularly.

Content creation includes copywriting, designing, production, and other media that provide value and connect you with your audience.

How Should a Good Content be?

Good content must positively impact people and attract them towards the business concerned. Content is not always about educating us. It is about entertaining; for instance, the memes and jokes that make us smile are also a kind of content.

What do Content Creators do?

A content creator’s job is to produce work on different platforms such as social media, blogging sites, podcasts, case studies, video platforms, infographics, and many more.

Though, the responsibilities of content creators vary from each other depending upon which platform they are working on and who their audience is.

Some of the tasks that you have to do as a content creator include:

Generating ideas: You must make your brain cells run in a way that helps you come up with creative ideas for your content. It takes a lot of brainstorming to produce content that delivers positive results.

Research work: Before creating content, one needs to do a lot of research work as per their needs. Only after studying various articles and studies can you deliver impactful content.

Brand analysis: Before you start creating content for a company or a brand, you must evaluate the strengths, weaknesses, strategies, and competitors of that brand or company.

Editing: This is an essential skill you must possess when creating writing, videography, and designing content. If you notice the flaws in your work and cut them down to make the content well polished, you will successfully keep the clients and audience happy.

Design and creativity: A content creator must be creative and good at designing, as well designed and creative content always attracts the audience.

Project management: You often get the task of managing the projects for which you are creating content. So, you must be good at management to become a good content creator.

Videography: Platforms like YouTube have opened new paths to connect with our audience. It is one of the ‘must-have’ skills for a content creator as it helps a company or entity promote its brands through a video demonstration.

SEO: This is significant, especially for web content writers. They should be knowing the basics of SEO so that they can apply them to their works and articles for better visibility.

What Kind of Jobs do Content Creators Get?

The content creators find jobs in various agencies, companies, and in-house teams. They can even work as freelancers, per their comfort zone and choice. You will find different jobs within these categories, such as videography, photography, and content writing.

Here’s an insight into the kind of jobs you can find among various categories:-

In-House content creation

In-house content teams work for both one company and a group of companies. It offers you many benefits and a stable income. Under this, you will be focusing on one industry only, but if it turns out to be the one you are interested in, it could be great for you.

In-house content teams will allow you to have greater control over the content-related strategies and closer collaboration with other groups in the market. However, the minus point is that you will get less content variety and less place for creativity.

Content Creation agency

Those agencies provide you with great opportunities to work with a wide range of clients and help you sharpen your existing skills even more. It also offers the benefits of a salaried job and stability. The income is better than those who work for in-house teams, due to which there’s more competition as well.

Freelance Content Creator

Freelance content creation is a good option for those who value their freedom more than stability and income. They can either work for others or promote their own media channels to earn their living. A great example of freelance content creators is the social media influencers who are so much in trend nowadays.

Freelance content creation has its perks as it facilitates flexibility, allows you to create a variety of content, and lets you set your price. However, they do not get any employee benefits that regular employees get.

How to Become a Content Creator?

There are a lot many ways to become a content creator. You have to find the right path for yourself. While on the one hand, you need to have relevant marketing, writing, or designing degrees and experience as per the need of your content creation field; on the other hand, you need less experience and degrees to be a freelance content creator.

Before starting your career in content creation, you must get to your specializations and then choose the field accordingly (be it writing, videography, technical SEO, content marketing, or some other area). You must apply for both paid and unpaid internships to improve your skills and experience.

Always try to maintain your brand through blogs, podcasts, or social media accounts, as it highlights your expertise and helps you find new job opportunities. To be a content creator, you must have the ability to give shape to your thoughts and ideas to showcase your creativity.

Try to be connected with the industry through online and in-person networking events related to your field. You can even join various social media groups about content creation to know the industry.

You should always keep in mind an important thing is never to stop learning. We learn something new every day, which helps us grow and enhances our knowledge about things in particular. Keep learning new things about content creation to have a better grip on your career.

7 tips to Become a Successful Content Creator

1) Do not Sign with an MCN or Agency in the Beginning

Remember that when you start your career as a content creator, never sign up with a multi-channel network or a big agency too early. They might claim to help you make money overnight, but it can become a massive disappointment, as in a big agency, their expectations from you will be too high, which might make you feel burdened.

Just try to grasp new information and learn everything about content creation like editing, videography, writing ideal content, creating thumbnails, negotiating brand deals, etc., on your own first.

After you become well versed with content creation, pick the right agency of your choice to work with. The right people and agency will never make you feel suppressed but instead cooperate and collaborate with you to ensure your progress.

2) Never be Unidimensional in Terms of Content

You can be a successful content creator only when passionate about it. When entering the content creation field, remember that you are a content creator because you are interested in that industry, and you are not there to be an influencer but a creator.

An excellent way to ensure success as a content creator is to be active on more than one or two platforms. Don’t limit yourself to a single content creation field as no platform is unbeatable and has its shelf life, so you should always have a plan-B in another content creation field.

One must build audiences on multiple platforms to be successful. As a successful content creator, you should always have a goal to be an independent content store instead of choosing the influencer’s life.

The more variety of content you create, the more success you will achieve, and the more you will earn money through your various forms of content.

3) Be Up-to-date

Always be up-to-date about all the facets of your industry to succeed in content creation. Do not just keep yourself limited to the knowledge relevant to your field, but rather be aware of other related areas as well. Keep all the information regarding your industry’s innovations, rules and regulations, trends, opportunities, and threats.

The more you know the industry, the more valuable content you will create according to the market needs. You should understand that change is a constant and keeps happening in the industry, so you have to bring changes according to your content. You should read others’ content.

Keep in mind that a good content writer is always curious and looks for topics that their target audience cares for.

4) Always Look for Ideas

Brainstorming and putting your brain cells at work can be fun at times, but at the same time, this is the most challenging part of content creation. An excellent way to brainstorm is to look for inspiration in other relatable content and get ideas from your competitors’ strategies (not to copy).

If you wish to become a successful content creator, rely on existing ideas. Keep striving for more new and creative ideas all the time. A good content creator should always think differently and find new ways to produce content.

5) Know Your Industry Completely

Take a step closer to your success by learning your industry inside out. Look at it as your priority to get to know everything about the content creation industry’s past, present, and future. It becomes more critical when creating content for the field you are unfamiliar with, as you must have the necessary knowledge before writing about it.

You should do research even when you are familiar with your field, as it will only add to your knowledge and help you create better content once you know the industry. A good content writer produces content that is forward-thinking and up-to-date with the industry’s latest trends.

6) User-intent Should Always be your Priority

Before creating content, the creator must completely get to know the target audience. Keeping in mind the audiences’ needs is the sign of a good content creator as they can only create relevant content.

When outlining the ideas for content, the end-user should always be the priority. You can be a successful content creator only when you think about what the audience is looking for and give your best to satisfy the intent behind their search through your content’s ideas, order, and design formatting. For this, you should also know about SEO and other important things.

7) Analyze the Results and Learn From Your Mistake

Before you start creating content for a client or take up a project, you must decide what kind of success you want for that particular client or project. After you are done with it, start analyzing your actual and potential performance and compare it with your expectations.

When you create content, its success can be measured in many ways, like increasing website traffic, the number of links it generates, its conversion rate, etc. You must analyze your work after you are done with it, and if you find flaws, you must learn from them.

A successful content creator is the one who picks apart what is working and what is not. They should always look for improvements in the future to achieve greater heights.

So, now that you are well aware of everything regarding a content creator’s job, are you excited to try it? Are you ready to be a successful content creator? Well, my best wishes are with you. Keep all the points mentioned above in mind, and nothing can stop you from creating great content.