How Do I Drive Traffic To My Website: Easy Tips and Tricks

What is Website Traffic?

Your website analytics tells you how many web page visitors a page has. The more the website traffic, the more opportunities there are for converting. You may also see that higher traffic means lower conversion rates. It could be because traffic isn’t as targeted as there may not be many highly qualified leads that are likely to buy your product or services.

The idea is that although more traffic is coming to your site, it won’t. The number of page views and the number of unique page views are often the same as the number of people visiting your site happens multiple times or once.

Website Traffic
By: Jirsak on Shutterstock

How can I increase my website traffic?

With the help of tools like Facebook and Twitter, the number of website traffic your website will have increases. You also get an insight into how expert website traffic works.

You can discover how much traffic you have and what you want to get. And we’ll also incorporate website traffic checker tools to tell you what you need and how much it costs to get traffic to your store. Use these tools to analyze your shop’s traffic history.

More emphasis on internet marketing is a common goal by many business owners. You wouldn’t gain enough customers if someone did not find and use your website.

In this post, you’ll learn just how to get recognized online so you can boost your visibility. It will be your online showcase where the visitor can see how the company operates.

How can I increase my website traffic without SEO?

SEO
By: EamesBot on Shutterstock

It is also helpful to diversify website traffic when the search engine is scarce. We will look at the best ways to increase online traffic with no SEO, but you won’t ’embarrass’ yourself with some algorithm change again. Here are a few useful tips you can apply right now.

Also, we are looking at practical steps you could take to get back into the game. For example, podcasts could help you grow your business without relying on a search engine to get more traffic.

1. Add share triggers to your content

Share Pushes are what you create on your site for people to share.

And Share Trigger is one of the main reasons why an infographic is so successful.

2. Create a useful industry tool or content

An easy way to increase website traffic is to promote material/tools on LinkedIn Groups or other forums where people from the industry interact. Offer products and tools in exchange for a user’s contact details so that you have optimal ROI and find new customers.

Create other tools and content that could help other industries, then offer them free on your websites.

3. Use advertising to increase website traffic

Advertising through paid search, social media, and display ads are effective ways to increase website traffic. Every option comes with upsides and downsides, and it is important to plan out your budget and goals before making huge investments. For instance, it’s vital to use one campaign and several ad groups with specific keywords you want to target when doing PPC ads.

Once a campaign begins, it shows how customers behave with various keywords. One keyword may only have impressions that did not lead to increased traffic, while another resulted in clicks and conversions or other keywords which did not lead to increased traffic.

The best way to increase website traffic

Building your social media strategy will allow you to get more users and expand brand awareness.

1. Perform keyword research

Keyword research
By: StoatPhoto on Shutterstock

Keywords should be used in the first place and do not be buried deep down in content in such a way as to detract from the main ideas or distract readers. It is important to use keywords throughout the content, such as the meta-descriptions, the homepage title, URLs headers, and a few times throughout the piece.

You may do keyword research using tools like Moz and Ahrefs. If you want to show some SEO services on a company’s websites, such as ePages and Google, consider outsourcing them. The most significant thing is to add relevant keywords to your articles, such as a title and an article meta description.

2. Start a referral program

Successful reselling depends on a belief that people become four times more likely to hear from a friend to purchase. Dropbox’s Referral program has increased users’ numbers by 3900% in just 15 months. To create effective referral programs, your incentive must be attractive or compelling.

Ideally, it may be a discount, upgrade or free sample, or credit—something that motivates customers to actively share your website with your existing customer bases, such as Facebook users and Dropbox users. For instance, the dual-sided Dropbox program which rewards both new and old users with increased storage space.

3. Advertise

Advertisement
By: BestForBest on Shutterstock

Paid Search Advertising – Social Media Advertising and display advertisements provide excellent ways to attract visitors. Adapt your paid strategy to your objective. Think clearly about your targets. If you hope to gain more traffic to your site will also lead to a lot more sales.

You’ll need high-impact keywords. Competition for these search phrases can be fierce (and expensive), but their rewards can be worth it. Try Smart Ads Creator – a program adapted for a savvy Advertiser today that uses technology similar to SmartAds creator.

4. Answer questions on Quora

Quora
By: Dennis Diatel / Shutterstock.com

Can people answer questions about my website with answers I found on Quora? You should create your profile to reply to this if it is yes. It’s not that you should use the whole site as a promotion. Only where necessary should you link to your site.

This might be in the profiles or answers where you link your website to the site. There’s a strategy required: you definitely ought to provide quality answers and look for questions not already saturated with responses. See editor James Altucher’s account for a good example of how to use Quora to draw in curious readers.

5. Update old blog posts

It’s natural for all old blog entries to become stale through time. Update old posts and re-publish them now to gain traffic. Google changes its algorithms and makes its keywords search engine rankings fluctuate from time to time. As a result, the content should never remain static.

Keep your blog’s content fresh and current. To refresh obsolete content, try making some changes: Try making some of these changes: Google’s algorithms keep evolving; re-publishing old content can increase visibility as well as save you the trouble of developing complete new material.

6. Create content that appeals to influencers

For content to hit successful targets, the obvious factor is: it should appeal to influencers in the personal space. Create content that emphasizes the issue they care about. And this will lead to shares and mentions on several authority sites and a boatload of traffic.

7. Exchange backlinks

Backlinks
By: Guenter Albers on Shutterstock

Reach out to relevant websites and offer your content as extra resources for including in one of these posts. Do the reciprocally beneficial backlink exchange by offering to add another backlink to your posts.

How many people use backlink- exchange to earn big bucks? It is important to increase site traffic as backlink increases your traffic with mutually beneficial post exchange.

8. Write guest posts and invite guest contributors

A guest article gets your name and helps you gain others’ readers. Aiming for sites in the same or related industry helps guide the more relevant traffic possible. Not every writer will produce quality content for a website. Therefore it’s advisable to choose what not to publish.

Writing elsewhere on a blog can increase traffic as guest contributors typically promote their work to their followers.

9. Host giveaways and contests

You can boost your brand’s popularity for customers while increasing the number of visitors by offering giveaways. The prize should be valuable for users but should also be easily recouped in terms of its cost. Once you decide which prize you want to give out, you can promote it on your website and social media.

To increase the ante and increase traffic, you can request that interested participants share your post online or tag a friend to win.

10. Make yourself heard in comments

Commenting on other industries’ blogs can be an easy way to get out there. As with any guest post, quality and relevance are vital. You should engage with other people in your niche and do not drop unrelated spam links on unrelated websites.

Commenting does not necessarily give instant referral traffic right away, but making a name for yourself is a way to build more traffic to your website.

11. Create memorable content

Sites featuring blog-based information provide 426% more search engine-generated pages than sites without this type of data. Sites producing more than 16 articles a month get over 3.5 times more traffic than those posting only one article a month.

People use Google to look up detailed answers to questions. and your content should provide these answers. According to experts, Web traffic in English should also improve as search terms are being used as the ranking tool by searching websites in search engines.

12. Create evergreen content

Always green content is a post that has relevance wherever it is published. Perpetual relevance means people will want to find them any time of the year. If such an article about needing an emergency fund is everlasting, it would never be advisable to list the best stock right now.

Evergreen posts can get users for days, months, or years on end. Still, it can also produce significant traffic in a long time if it is time-sensitive. For example, a blog post about the importance of having emergency funds can produce substantial traffic in the short term.

13. Create viral content

Viral content tends to be brief, topical, and also elicit strong emotions. Remember to provide a compelling headline and format your work in a way to facilitate access, e.g., a listicle.

To think about creating a viral headline: come up with the idea and format it into an easily readable format.

14. Go after referral traffic

Learn which types of links send good referral traffic in this post. Just focus on getting the natural flow of referral traffic from reputable places. Learn which types of links give you referral traffic and help you get maximum conversions online.

15. Target long-tail keywords

Long tail keywords
By: Azrin_Aziri on Shutterstock

Long-tail keywords represent highly specific phrases that have reduced search volume. This is often the result of users’ high probabilities that their conversion has occurred. Producing specialized content means you won’t face any competition to write content with low keywords.

As a result, it will greatly improve your chances of ranking well in Google for long keywords and boost the number of people interested in your product or service. For example, creating specialized content helps you stay in the top 10.

16. Syndicate your content

Like guest-hosting, syndication can broaden your content to an audience who wouldn’t have stumbled upon your post otherwise. Syndicated websites would bring you enormous numbers of new visitors. Start by posting all of your content on social networks such as Medium and Linkedln.

17. Link internally

Internal links build your website’s foundation. It helps search engines determine how each page is related to the site’s content. These internal links are easily accessible by web crawlers.

A solid website hierarchy makes it easier to find search engines such as Google to recognize your most important content or, in other words, your main content. You can, for example, include landing pages and blogs not directly to your website. Your reader is limited to where they land within that page.

18. Optimize for Google’s Mobile-First Index

The update means Google will take first account of mobile versions of your site when calculating a Mobile-First Index score. This free Google software was created: the Mobile-Friendly Test.

This nifty tool tells you whether your site is optimized correctly for mobile devices and offers specific recommendations for improving your site.

19. Use captivating headlines

A captivating headline can make a huge difference in allowing new visitors to click on one of your posts. If your article has good quality content but low traffic results, try editing your post titles for extra attention at the page level.

This will help you make your text more shareable and clickable, even better ranking in the google search engine results pages.

Channels that drive quality traffic to your website

In this second section, you will focus on how to increase your site traffic for your blog. There is not one program out there to create traffic to your site if one forgets about doing it once. Instead, different channels combine to get in front of consumers by driving them to their site.

Some will require more of an effort while others need time and others require funding. In the next section, we will discuss how best to increase website traffic for free.

Go on podcasts

Podcasts
By: LightField Studios on Shutterstock

26% are regularly listening to podcasts. If you want to research for the best podcast, then I strongly suggest that you listen as an individual to others’ podcasts. This plan works well.

Foster a sense of community

I’ve always felt that creating a community on a website is good for snatching some serious traffic. Create a robust commenting system through third-party solutions like Facebook comments or Disqus. Do not forget to manage your community to ensure that the minimum standards of decorum are met.

Create dedicated forums where visitors can take questions they want to talk about, topics they are passionate about. Do not forget to remind yourself of the etiquette in the beginning.

Best ways to use social networks to build a brand that’s successful in traffic:

1. Retarget visitors with Facebook ads

The cost of Facebook advertisers is being increased drastically. The retargeting option helps you target users with a single mouse click for an extra penny. First, create a Facebook ad that sends someone to a blog post. Then target people who visited your site within three months.

2. Offer samples to bloggers and influencers

‘Micro-influencers’ provide an economical method of reaching audiences without paying high sponsorship fees. Small to medium-sized influencers have fewer followers compared to big-name influences but see a more engaged audience.

Bloggers and influencers help make sales more transparent. Working with influencers can help enhance the visibility of your site and lend you social credibility.

3. Don’t Neglect Email Marketing

Email marketing is effective, and even a moderately successful email blast can significantly increase traffic. Avoid ignoring word-of-mouth marketing mainly from people who enjoy your services or products.

Email reminders about product updates can improve visibility and sales. Keep a steady email schedule to bombard people with new information from your products or services. Use “word by mouth” promoting.

Increase website traffic without SEO

You shouldn’t just rely on search engines to improve site traffic. Algorithms evolve a new technique of SEO rapidly. The steps we discussed today are enough to make a complete digital marketing strategy.

Using both or all of their effects together can alter how you recruit the best prospects. What’s your best road speed control strategy for now? Share your knowledge of your methods.

Interview Industry Thought Leaders

Inquire about your interview and post these on your website., the interviewee is likely to share the interview with you and share it with your blog, which can boost your name recognition and improve your website traffic.

Not only will recognition increase your credibility and increase the traffic on your blog, but the interviewee likely will share the content too, further expanding its scope.

Implement Schema Microdata

Schema makes indexing your site much easier for your search engines for search query results. They help users to find richer HTML-based snippets that can help boost the click-through rates of websites. Also, the benefits of using schema for SEO include that it could result in richer snippets that can improve click-through rates.

Examine Your Analytics Data

Google Analytics is one of the most important sources of information you may ever find. Check visitor information to see where and what traffic has been collected.

Use this information to inform your marketing and content strategy. Pay attention to which pages and posts are popular with your site, from your most popular pages to your most recent visitor demographics.

Share Videos on LinkedIn

How can you make more traffic on Linkedin? Send videos or images. Post video to attract traffic. Try to get it on Facebook for a similar engagement.

Try getting engagement for the website. Share your content on LinkedIn. Please share it with people. Share pictures or video clips. Share your story on YouTube. Share your views via Twitter.

Post Content on LinkedIn

LinkedIn is far more than just an information tool for finding a job. The most famous and enduring professional social media platform has now become a valued publishing platform in itself.

You should regularly post content on LinkedIn to boost traffic to your site and increase your profile inside your industry, particularly if you have a small or large following.

Create an active YouTube channel

YouTube is the 2nd biggest website globally (only behind Google). YouTube is one of my main traffic sources (Google, Facebook, and referral traffic from blogs). Getting views on your YouTube videos is a simple matter.

Make Sure Your Site is Responsive

More people are accessing web content via smartphones. If you force people into trying to navigate around you, you’re asking them to go elsewhere. Even if you have a basic website, you need to ensure it’s available across various platforms such as small smartphones.

The days of Internet browsing being only made for laptop computers are gone.

Make Sure Your Site is Fast

Make sure your webpage is as technically optimized as possible. The quicker a site loads, the better. The faster you run then, the greater chances you’ll have bounce rates of around 30 seconds. The bounce rate is a significant advantage for your site to bounce quicker than other sites. When your site slows down, your bounce rate will skyrocket.

Repurpose content

Blogs with strong analytics have a longer shelf-life. A data-supported post placed on your website may be repurposed later.

Engage Online

The more you engage your community, the more visibility and visits to your profiles you will gain. If your social media profiles contain links to your website, your engagement is an additional channel for website traffic. Make sure to respond courteously and honestly and avoid mentioning the contents of your website in your comments. Increased traffic should no longer be the intention of your engagement, experts say.

It’s free to use online groups and websites relevant to your business and community — it’ll improve your traffic for business websites. Comment on articles on your blog or in social media forums for any type of content related to your industry.

Optimize your free Google Business Profile

An optimized website will get 7x more traffic than an incomplete website. Google has become smarter. Suppose your listing provides all the data an individual is looking for to make a decision. In that case, they may forgo your website or contact you/visit your business directly- even better than a website visit.

Also, keep in mind that Google is smarter every time they come up with the results pages. You should constantly update your page with relevant information. Create a new listing and maintain it as far as you can.

Build backlinks

Google is interested in backlinks. Backlinks from complementary businesses or business influencers can get your business noticed by an expanded audience. This allows you to increase trust in Google when you have other trustworthy websites. More confidence from Google translates into high scores, which results in more traffic on your website.

Get noticed without a charge on Google. Backlinks increase quality traffic towards your site.

Perform On-Page SEO

There are many SEO tactics to improve each site to increase traffic and to get more business. This includes producing high-level content that your readers are looking for and writing concise meta descriptions for your pages. The meta descriptions appear under your URL in search results.

Knowing what pages to visit and what will result in one click can help to increase the chances of a potential visit to the website. On-page SEO tactics like these are free but need some time.

Google Ads

Paid search results appear first – at all tops of the results pages. This kind of exposure is a great solution for creating more traffic on your website by qualified visitors.

Google is only paid when someone clicks on an advertisement. Google examines all bids for them and displays and ranks the paid results relying on the quality and relevance of the advert. You pay for your website to appear on search engine results for specific keywords.

Post on social media

Social Media
By: Twin Design on Shutterstock

How do I promote a useful website on a social media page?

Social media is one of the cheapest methods to get people to your website. It also means you’re turning your followers to web traffic, and they will see you sharing some of the content on your site.

The creation of helpful material is free – and not as hard that it seems. You are the expert in your product/service; your job is to simplify things for your audiences.

Learn from your analytics

Google Analytics is free, and it will get data about your website traffic. Use tracking links in your marketing campaigns and regularly check your website analytics. It will help you discover which types of content you’re working on that needs improvement and on which one you should not waste your time.

Include Hashtags in your posts

The more eyes on your links, the more free traffic you get to your site. Using hashtags to promote your blogs and makes users likely to see your content more.

Now that you know how to drive traffic to your website, how are you going to get started?

10 Powerful Website Analysis Tools for Your Website

In the present time, website analysis is something significant. Whether you own a business or work as a freelancer, having your website is essential for the success of your brand and business. You want it to top the search results when you create a website. This makes Search engine optimization and website analysis a vital component.

Importance of Website Analysis

Learning a new skill is never easy and, the same is the case with SEO. It can be challenging to master SEO, but it can be enough if you understand the basics. Moreover, there are many SEO tools available online that can help you do website analysis on your own.

You don’t have to use various tools when optimizing your website to improve search engine rankings. Remember that you must go through a few and figure out the one that works the best for your website and business.

Advantages of using SEO tools

By: Fran_kie on Shutterstock

Optimization and website analysis is not that easy. You have to do a lot, but when you use the SEO tools, it saves you from the hard work you have to do doing keyword research, data analysis, etc.

These tools help you understand things that can work for your website and the strategies that benefit you.

Some of the many SEO tools available online are excellent for website analysis. The best SEO tools even provide you with reports that can help you reach the level of your competitors.

There are a lot of business owners and freelancers who spend days preparing reports and spreadsheets manually and then analyzing them.

It can be quite overwhelming after a particular point in time. When you use SEO tools, you can save your time, as those tools help you generate reports with one click.

Top 10 website analysis tools

1) Google search console

By: Evan_Lorne on Shutterstock

If you start with Search engine optimization and website analysis, then Google search console is an excellent option. What can be a better tool to help you improve your website’s search ranking other than the search master Google itself?

Even if you are not well versed in SEO, this Google search console will help you in website analysis. It has tons of tools that can help you improve your search ranking.

These tools can analyze your website and tell you about its performance and obtain potential problems for troubleshooting.

Google search console is always up to date with new features coming out now and then. Recently, a URL inspection tool and sitemaps report has been added to its features or tools list.

One of the best things about this tool is that it is straightforward. You have to verify your website by adding a code to your website or going through Google Analytics. After this, you can submit your sitemap for indexing.

As an SEO tool, Google search console can help you understand the way Google and its users see your website. It further allows you to do optimization to improve your search ranking. It is primarily a perfect option for new websites.

This tool offers the help option as well via Webmasters Help Community. It is a place where web admins can connect and share performance and troubleshooting tips.

Pros:

1) Google search console provides easy access to key metrics.

2) It doesn’t charge any cost.

3) This tool is handy for beginners.

 

2) Moz Pro

This magnificent platform can help you with SEO and website analysis. It has many tools that help you improve your search ranking, increase website traffic, and make your website visible in the search results.

Moz Pro allows you to do website analysis using the Moz Pro Spider. After this, you can see the potential issues on your website.

The tool also suggests actions that can be taken to solve all the problems. You can track the rankings of your website in the search results over hundreds of keywords per website.

This website analysis platform also has a keyword research tool that helps you decide the keywords or keyword combinations that can be good for your website.

Experts have said that Moz Pro is one of the best tools for website analysis and SEO. They say that deep oz Pro has continually updated Google’s constantly changing algorithms. Moz Pro also offers a chat portal where you can get all your doubts cleared. No matter what kind of question do you have in mind regarding website analysis, this chat portal always has exceptional responses and answers.

You can subscribe to the standard plan of Moz Pro that costs $99 per month and offers the essential tools. A medium program provides a broader range of tools and costs $149 per month.

You can also get a discount of 20% if you pay annually. Moz Pro also offers a free toolbar, Mozbar, that can be downloaded to track your website’s metrics while browsing any page.

Pros:

1) Moz Pro offers a supportive community.

2) It has myriads of tools.

3) It has a massive amount of data.

 

3) SEMRush

By: Sulastri Sulastri on Shutterstock

SEMRush is another powerful tool for website analysis initially developed in 2008. It has various tools that can help you with Search engine optimization.

You can assess the keywords research tool from SEMRush’s magnificent dashboard. It gives you an elaborated keyword analysis report and summary of the domains you manage.

One of the best features of SEMRush is that it enables you to compare the performance of your page with that of your competitors so that you can get to know where your website ranks against them.

SEMRush also offers a Traffic analysis tool to identify the significant sources of web traffic on your competitor’s website. After this, you can analyze and get to know the details about where your and your competitor’s website stands in terms of bounce rates and average session duration.

This tool is excellent for website analysis as it provides a domain overview from which you can understand the SEO strategies of your rivals, including the specific keywords they have targeted.

With time, SEMRush is adding new tools. It has recently included a traffic boosting tool and a writer marketplace

Pros: 

1) SEMRush has an informative and powerful dashboard.

2) It helps you analyze your rival’s strategies.

Cons:

1) Its terminology can seem to be a bit complicated.

 

4) Majestic

Majestic was introduced in 2011, and it had received a lot of appreciation from the experts. It is undoubtedly one of the best tools for website analysis and SEO. This is one of the oldest SEO tools that are being used today.

This tool, in particular, focuses on backlinks. Backlinks are the links between two websites. Backlinks are one of the most significant factors affecting search ranking, and Majestic offers a considerable amount of backlink data.

If you are using this tool, you can search for a fresh index (which is updated throughout the day) as well as the historical index (which has been praised in the past). Another essential feature of Majestic is the ‘Majestic Million.’ It displays the rankings of the top one million websites.

Though you need to subscribe for Majestic to use all of its tools and features, it also offers a lite version. You can have the lite version of Majestic, which costs $50 per month and provides valuable features to use.

Some of the lite version features are a record of referring domains, IPs and subnets, bulk backlink checker, and the ‘Site explorer,’ which gives you an overview of your online store.

Pros:

1) Majestic offers myriads of features.

2) It offers excellent website analysis.

 

5) SEO Spider

SEO spider is a powerful website analysis tool initially developed in 2010. This is an excellent option if you look forward to improving your search ranking through SEO. This tool has many famous brands as its client, such as Dell, Disney, and Shazam.

SEO spider offers various tools, and one of the most popular features is that it enables you to perform a quick search of URLs. You can even crawl your site to look for broken pages. After doing this, you don’t have to do the hard work of clicking on each link to rule out ‘404 errors’.

Using this tool, you can even check for pages with missing title tags, tags of the wrong length, and duplicate meta tags. Not just this, you can check the number of links added on each page.

SEO spider offers both free as well as a paid version for use. Using the free version, you will get to use the basic features such as crawling redirects (limited to 500 URLs). This lite version is good for the smaller domains. The paid version costs $180 per year, including all the features.

Pros:

1) SEO spider offers excellent crawling features.

2) This is used by various famous brands.

Cons:

1) The free version has limited features.

 

6) Ubersuggest

Ubersuggest is a free SEO tool that specializes in originating new keyword ideas. It was initially founded as a tool that drags Google Suggest terms. In other words, it is an all-in-one SEO tool planned to help you gain victory in the game of SEO.

One should mind regarding SEO knowing what you’re doing, what the other participants are doing, and how to modify your strategy to take advantage of holes in the market.

It starts with, as simple as typing a keyword into the search bar. From here, you acquire immediate access to a report for your chosen domain or keyword.

After looking for a search for your primary keyword, that’s how you can use Ubersuggest to find related keywords to include in your content:

1)Tap on the term “Keyword ideas” located in the left sidebar

2)The website will offer you a list of keywords.

3) Four columns will have corresponding data for each keyword like Volume, CPC, PD, and SD.

4)After that, click on the keyword(the one which is related to your content)

5)You can also filter your search.

Therefore, Ubersuggest is one of the top website analysis tools you can look for.

 

7) Ahrefs

website analysis
By: Kavaleuskaya Aksana on Shutterstock

If you are looking for tools that can help you in website analysis and SEO, then Ahrefs is an excellent option. It is one of the most popular and most recommended tools online. It comes after Google if we rank the most extensive website crawlers.

Almost all the SEO experts are fond of Ahrefs’ Site audit feature, making it the best website analysis and SEO tool available online. This tool helps you get to know about the improvements needed in your website for better search rankings.

Ahrefs helps you analyze your competitor’s backlinks. Not just this, you can also find the most linked to content within your industry or niche. Moreover, this tool also gives you an overview of the best-performing pages you can analyze to use some of their tricks in your website for better ranks.

 

8) Spyfu

SpyFu uncovers the search marketing hidden formula of your most successful competitors. Search for any spon and see every place they’ve shown up on Google. SpyFu has a stunning premium version, and so many of our experts ramble about its free features.

You can do some research on your competitors or other participants to decide which keywords they use, for example- how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more.

It’s one of the most detailed SEO website analysis tools available in the market.

Pros

1)You can quickly look for the number of times a keyword gets searched each month.

2)One can quickly determine the ranking difficulty for that keyword.

Cons

1)As it is the premium version, all the tools or features aren’t free.

 

9) SEO Quake

SEO Quake is one of the most popular free SEO tools for website analysis. This tool is a Chrome extension that helps in Search engine optimization. You can do on-page site audits with this. It also has assessed your internal and external links.

Suppose you are looking from the perspective of a competitor. In that case, SEO Quake can make website comparisons so that you can perform website analysis and get to know where you stand against your competitor.

SEO Quake has other features as well. Another good feature is the keyword analysis tool, which can also check the keyword density. SEO Quake has a powerful yet simple dashboard. Not just this, it also has an export feature through which you can easily download and send data to others in your team.

Pros:

1) It’s free of cost website analysis tool.

2) It has a powerful dashboard.

 

10) Siteliner

Siteliner is another good tool for SEO and website analysis. You can learn about the duplicate content on your website through this tool. If you are wondering what we mean by the same content, it simply means content identical to that of other sites.

This tool can help you find the broken links, average page size, and website speed. Not just this, you can even get to know about the number of internal links per page.

Moreover, you can compare your website with others that have been checked with this tool earlier which can help you understand your position in front of your competitors.

 

So, if you are looking for the best SEO tools, then the above-listed ones are gold. They give you insights that would otherwise take ages to generate. Therefore, if you are using these tools while working, then it means you’re going to get the results you want.

11 Ways To Increase Website Traffic For Your Blog

Is your blog getting low website traffic? It is simple to start your blog these days. But, getting website traffic for your blog website is a challenge.

If you’re a newbie or have been blogging for a while, you’ve already encountered the issue of low website traffic.
It is common for business owners to become discouraged and stop blogging. But, once you realize how profitable it can be for your company, you will value it more.

It is because it can drive traffic to your website. It is not difficult to increase website traffic to your blog because you need to do a few items correctly. This article will guide you in solving the problem of low website traffic. We have suggested measures to drive the audience to your blog website.

Website Traffic
By: Jirsak/Shutterstock

11 Ways to Increase Website Traffic

1. Improve your Site and Optimize Loading Speed

When the website’s design is clear and appealing, it will attract users and encourage them to spend more time on it. Bad design discourages viewers or users from spending more time on your blog, resulting in low website traffic.

Users can find more content and navigate various sections more efficiently if you build your blog website effectively. You must now be considering which theme or design will be best for your blog website.

So, pick a basic theme that will make your website look clean and uncomplicated.

Always note to delete unnecessary and distracting elements from your blog. For example, if you have any ads that aren’t useful or aren’t working properly, it’s best to delete them.

Another explanation for low website traffic is slow loading times. In this era, when consumers expect something to happen immediately, no one can wait for your website to load before leaving it.

The time it takes for a website to load is a significant factor in search engine rankings. As a result, optimizing the loading speed of your blog website is critical if you want to increase website traffic. You can also need the assistance of a developer to complete the task.

2. Email Marketing and Creating Email Lists

Website traffic
By: Hanh Nguyen/Flickr @All Rights Reserved

It is one of the most dependable and straightforward methods for increasing blog traffic. When it comes to website traffic, it’s not only about attracting new visitors or users; you need to keep your current ones.

You must ensure that your website users return, but you must also create an email list. The best part about building an email list is that you have complete control over it. It also means you can send messages directly to your subscribers’ inboxes.

Make it simple for your guests to sign up for your email list if you want to grow your email list. You must also provide them with a compelling reason to enter your mailing list.

Email marketing is a cost-effective and reliable method of can traffic to your blog. After you’ve successfully created your email list, you can send out emails regularly. This way, you can alert and remind your subscribers about new material.

Now, this will assist you in increasing the number of visitors to your website.

3. Keyword Research

Keyword Research
By: Comrade Digital Marketing/Flickr @All Rights Reserved

Both content authors and SEO experts use a keyword analysis. It helps you learn about specific terms, phrases, and sentences that can help boost search rankings.

You need to identify the words and phrases that users type into search engines to locate the information they seek. You can’t hope to boost your search engine ranking and increase website traffic simply by using random keywords in your post. To achieve better results, you must conduct proper keyword research.

It will improve your content and allow you to outperform your competitors.

You’re probably considering how to do keyword research for your blog. SEMRush, for example, is one of the many resources available today to assist you.

Type in a keyword, and you’ll be presented with a slew of keyword suggestions for your content or article. You can see an increase in website traffic if you identify and use relevant keywords.

4. Create Appropriate Content

Appropriate content is the most important factor in being a popular blogger and increasing website traffic. Users and search engines are on the lookout for relevant material.

When writing a blog, you must choose a good subject and include all of the required information. That’s because only this way can you make it seem useful to the readers.

Pillar articles are the most powerful and informative articles on your blog website. These are your most critical posts, and they must include keywords that are both promising and appropriate.

Often make an effort to write as many pillar posts as possible, including all relevant keywords.

Whatever type of article you’re writing must include all pertinent and necessary details about the topic. You will get a lot of traffic to your blog website if you have full posts on your blog website.

5. Writing Powerful Headlines or Titles

The first thing users see when they find your content in search results is the headline. It is perhaps more critical than the content. When your blog’s title is appealing and imaginative enough to pique users’ interest, it generates more clicks. And, as a result, you get more website traffic.

Users tend to avoid bland, common, or dull titles, so you must know how to write catchy headlines for your blogs. A successful headline can elicit emotional responses from users. It can also support the content in question by using the target keyword.

The trick is to use the headline to tell users that they can open and read your post. If you need assistance, there are many tools available to evaluate headlines.

These include EMV Headline Analyzer and OptinMonster Headline Analyzer. If your post has a strong title, it will attract more visitors to your blog website.

6. Add Images and Charts to Make your Content Appealing

In the human mind, images have a greater influence than words. It causes our brains to have an emotional reaction. As a result, using photographs, maps, and other visual elements in your article is always a good idea. It increases website traffic.

Users find it easier to understand details when graphs and charts are used in documents. That way, they become more involved with the material as a result. Images also help users concentrate on the written material by drawing their attention to it.

One thing to keep in mind when using photos in your content is to select them carefully. You can’t just use any picture because copyright protects them, and using them could result in serious consequences.

So, you can use your photos or go to one of the many places that sell royalty-free images and take what you want from there.

7. Sharing on Social Media

Social Media Sites
By: Jessica Jane/Flickr @All Rights Reserved

Social media has developed into a dominant medium in today’s generation. To increase website traffic to your blog, it’s always a good idea to post your blogs or posts on social media.

When publishing posts on social media, remember that you must do so daily to generate traffic. People will not only follow you on social media but will also visit your blog page.

Once they read your posts on social media sites and find them appealing and useful, it’ll help you.

Users enthralled with your material are more likely to share it with their mates. As a result, the blog will attract a larger audience, resulting in increased website traffic.

It is a good thing to post your articles on social media as per your field. For example, if you are writing a business article, you will get more traffic on sites like LinkedIn.

8. Find Influencers to Engage with Them

Every field has its own set of influencers who are experts in their area. The same goes for blogging. You must seek out influencers who will assist you in website traffic to your blog.

This method is challenging since all influencers receive a large number of messages. But, at the same time, you must persevere because it is not impossible.

You must be considering gaining the attention of an influencer and convincing them to support your website. To begin with, you’ll need to strike up a conversation with them. You can comment on their content and post it on your blog and social media sites.

You can also mention them, answer their questions, and leave comments on their blogs to get their attention.

Who doesn’t like receiving compliments? Influencers love it when you acknowledge their efforts, and they will pay attention to you.

You can ask them to promote your blogs once you’ve established a relationship with them. You can also seek guidance on how to improve your pages. You will be able to push more website traffic to your blog in this manner.

9. Using Social Proof

People in today’s world are curious about other people’s thoughts and experiences. They use it as social evidence and base their decisions and choices on it.

If you want to maximize the number of visitors to your blog, you can use social evidence on your website and social media sites.

You’re probably thinking about how to improve social evidence on your blog right now. There is a slew of options for doing so. You should provide a feedback form and request that your audience complete it. You can ask them to rate and review your posts.

You will use the feedback and thoughts of your users in future posts. Users often suggest different topics, and writing blogs on those topics attract users.

You can share your social media, and email list subscriber counts with your users, which will drive more traffic to your blog.

10. Learn and Use SEO Basics and Online Marketing

SEO
By: Kwame Baldwin/Flickr @All Rights Reserved

Search engine optimization is one of the most effective methods for increasing website traffic by boosting the search engine ranking. You don’t need to be an SEO expert to accomplish this. It is sufficient to assist you if you are familiar with the fundamentals.

Without the assistance of a professional, you can do SEO for your blog website on your own. Several applications can assist you, including Google Search Console and Google Keyword Planner.

These tools will provide you with helpful tips and even videos to help you understand. If your blog increases in popularity, you’ll need to learn new strategies for making it even more profitable.

So, you must learn the basics of search engine optimization and online marketing to get more website traffic for your blog website.

11. Internal Linking and Backlinks

Backlinks
By: Brand Vedas/Flickr @All Rights Reserved

Once you’ve started writing and publishing quality content, you can begin connecting your new blog posts to your older ones. It is known as internal linking, and it is another excellent way to increase website traffic to your blog.

Internal links are critical for SEO. They help Google understand the relationship between your website’s various articles or blogs. It is also used as a rating signal.

Internal links, when used correctly, will help you increase website traffic and page views. Make it a habit to connect your blogs to previous articles if you want your blog website to be effective.

Another significant aspect that influences search engine rankings is this. In addition to internal linking, Backlinks are a good way to increase website traffic to your blog. A backlink is a link from another blog or website to your own.

Backlinks from well-known websites and blogs are difficult to come by. It will drive website traffic to your website if a famous webpage includes a link to your website or blog in one of its posts.

You must contact influencers and inform them that you have blogs connected to their blogs to communicate to their posts.

Once you use both internal links and backlinks in your blogs, it’ll help improve your search engine ranking. Hence, you will get more website traffic on your blog website.

Is it true that you’re having trouble with the website traffic to your blog? Are you still curious as to when users can begin to visit your website?

Is it possible that you’re producing excellent content, but your website traffic isn’t increasing? This guide will assist you in overcoming this problem.

Just follow the ways mentioned above, and you will be able to drive more website traffic for your blog website.

Complete Guide: How to do Excellent Brand Marketing in 2022

What is brand marketing? How to market your brand effectively in 2022?

What is a Brand?

What do you understand by brand marketing? We often get to listen to the term ‘brand’ everywhere nowadays. What do we exactly mean by brand? It is a certain feature or set of features that distinguishes an organization or company from another. Every brand has its unique characteristic or quality for which it is known.

A brand generally comprises a name, logo, tag line, design, symbol and brand voice, etc. It can also be understood as an overall experience that the audience goes through while getting in touch with a business or company.

Every company tries to create a brand that can beat others in the market. After a company has its own brand, it’s its responsibility to market or advertises its brand so that people get to know about it and choose it over other brands.

brand marketing
Image by Hamish Weir/ Unsplash

What do you mean by Brand Marketing?

 

Once you create your brand, it’s time for its marketing. Brand marketing refers to the process of promoting your product in a way that highlights your brand. It is a way of communicating with your target audience to let them know about your brand.

Brand marketing is all about creating brand awareness and establishing trustworthiness, recognition, product visibility, reach, and a good reputation in the market. It is only after brand marketing that you will be able to get clients, projects, and audiences for your brand.

Why is brand marketing important?

Brand marketing
Image by Eva Elijas/ Pexels

No matter which industry do you belong to, Brand marketing isn’t an option. It’s rather a need for every business. Its main goal is to build a strong customer base for the business and brand. If you have an effective brand marketing strategy, it helps you stand out from the others.

When you communicate with your audience for brand marketing, it helps you establish healthy relationships with your customers. If you are using the correct strategies, the audience will surely choose you over others.

How to do brand marketing

1. Establish a powerful company vision

Brand marketing
Image by Polina Zimmerman/ Unsplash

Brand marketing is all about presenting your brand’s vision, ideas, and strategies in your mind. When you create a brand, the first thing you should do is to make a list of characteristics that you want your brand to be known for.

Never forget to develop a vision for your brand. Plan everything and decide the strategies that you are going to use for brand marketing. You can achieve a goal only when you actually have a goal. Similarly, you can present your brand in a powerful way only when you have everything pre-decided in your mind.

When you have a vision for your company and brand, it makes things easier for you. As a business owner, you can only present ideas and thoughts and advertise your brand when you yourself are clear about your brand.

2. Identifying the target audience

brand marketing
Image by Melanie Deziel/Unsplash

When you own a business and start a brand, one of the most important things you should determine is your target audience. You can’t keep the ‘serve to everyone’ approach all the time. It’s necessary to choose the group or type of audience that you and your brand will serve or target.

Identifying your target audience is not only necessary before you start your brand, but it is also important when it comes to brand marketing. Before you start making your strategies to market your brand, you must be well aware of your brand’s audience.

It has a great impact on your brand when you do brand marketing to attract the consumers’ attention. Always try to get to know your audience by their underlying demographic. Not just this, you should also analyze your target audience by digging deeper and doing some market research.

 

Once you get to know your target audience successfully, you can frame plans and strategies based on your knowledge. After you get to know your audience and what they want, you can plan your brand’s characteristics that you are going to use for brand marketing.

3. Social media marketing

Brand Marketing
Image by Eva Elijas/ Unsplash 

 

In a world where everything and everyone is dependent upon the internet for almost every kind of work, social media marketing is a significant part of brand marketing. Social media has evolved as a powerful medium as it helps you reach your target audience easily.

Who doesn’t use social media platforms nowadays? Almost everyone has an account on Facebook, Instagram, and Twitter. If you own a business, it’s a good idea to create a business account on social media platforms when you can do brand marketing.

You can post pictures related to your brand with effective captions. It can prove helpful if you mention the unique features and characteristics of your brand in the caption. You can even use hashtags to make your post reach more people.

Social media has a great impact on people’s lives nowadays. We see a new trend every day on social media platforms, and the next thing we see is that everyone is trying to copy that trend. Similarly, when people get to know about your brand on social media, they’ll try to get to know more about it if it attracts them, and this way, you will get more customers for your brand.

4. Personalizing the marketing messages

When you communicate with your target audience, make sure that everything in your marketing messages is personalized. When you personalize all the things you want to present in front of the audience for brand marketing, customers feel connected.

Before you personalize your messages, make sure that you analyze everything, understand the demographics and psychographic, and get to know the market well. There are only a few businessmen who personalize all the messages, but once you get into the customers’ minds, it helps a lot in your brand’s success.

When you personalize all your messages for brand marketing, it allows you to add all the necessary points according to your own will and customers’ needs and expectations. When you do brand marketing so that customers can relate to it, it makes them think that you understand their pain points.

5. Drive your audience through data and graphs

Brand Marketing
Image by Fauxels/ Pexels

In today’s era, people give as much importance to data and graphs as their personal preferences and choices. It won’t be wrong to say that data even has the power to change the consumers’ choices.

Reflecting data and graphs to show the success of your brand is an important component of brand marketing. You can present the data related to your company and brand on your company’s website to attract more audiences. Not just this, you can even share the data and graphs of the social media platforms to reach more people.

When your data showcases your brand’s success, it makes the target audience assured that they could choose your brand. The data about your brand reflects whether your company is trustworthy or not. Just like reviews, data and graphs also help the audience decide whether to choose a brand or not.

6. Blogging

Brand Marketing
Image by Pixabay/ Unsplash

 

This is one of the most used techniques for brand marketing. Writing a blog is really easy, so why not start blogging for your brand? Remember that writing blogs gives you a great opportunity to let your target audience know more about your brand.

When you start blogging for your brand, you become able to reach even more customers. When your audience reads your blogs and finds your brand interesting, they choose your brand above others in the market.

You can publish your blogs on your website so that they get to read a lot about your brand when people visit your website. Not just this, you can even share your blogs on various social networking sites to reach more of your target audience.

7. Promotion through YouTube

Brand Marketing
Image by Christian Wiediger/ Unsplash

Just like blogging, promotion through YouTube is another good way to do brand marketing. Creating a YouTube channel is very easy. So, you can create a channel for your business and then promote your brand through visual or video content.

YouTube is a compelling platform in today’s era as it has millions of users. When you post content about your brand on YouTube, it will reach many people. The viewers can even share your video if they like your brand and content, which will get your brand new customers.

You can even connect your blogs and videos for better results. To do this, you have to embed your video in your blog so that your target audience will get to know about your brand in a more nuanced way.

8. Join podcasts

Brand Marketing
Image by George Milton/ Pexels

When you are a businessman looking forward to promoting your brand, you must use both online and offline ways of brand marketing. One of the most effective ways of online brand marketing is joining podcasts. You can appear on well-established podcasts to promote your brand.

When you join podcasts, it gives you a great opportunity to build a strong audience base. You can even repurpose the content that you have in your blog.

Reports say that appearing on podcasts is one of the most effective ways to do brand marketing. When you appear on podcasts, it makes people want to learn more about your brand and drive traffic to your website. Once the audience gets aware of your brand, they might choose your brand over others if they like it.

Before joining podcasts, you always remember one thing that you have to promote your brand in front of your target audience and not everyone. When you join a podcast, make sure that it has an audience devoted to your niche or industry and can be your potential customers.

When you have an audience from your own niche, it helps you a lot as you and your audience have similar interests. When there are similar interests shared, there will be a greater chance for them to be your customer by choosing your brand.

9. Basic SEO

Brand marketing
Image by Merakist/ Unsplash

 

No matter which industry or niche you belong to, your company’s official website always plays a significant role in the success of your brand and business. Your target audience and clients visit your website to get to know your brand better.

Basic Search Engine Optimization is one of the important factors that affect the process of brand marketing. When you optimize your website, it becomes easy to navigate for people. Optimization improves the loading time of your website as well. If your website takes a lot of time to get loaded, many people may leave it even before it opens.

Search Engine Optimization helps in improving the search rankings of your website. It means that your website will be on top of Google search results, which will drive more audience to your website.

There are various tools available online such as Google My Business that help you manage your business online. It even facilitates maps, using which your audience might locate your company. The more people interact with your brand online, the higher will be the chances for you to get more customers.

10. Email marketing

Brand marketing
Image by Maxim Ilyahov/ Unsplash

 

One of the best ways for brand marketing is to set up an automated email campaign. Reports suggest that automated email marketing campaigns can help you a lot in brand marketing.

When you choose to send automated emails, it enables better customization with A/B testing, time zones, infographics, sequences, and CTA buttons. Not just this, it also allows data-backed optimization.

Sending emails is a good way of online brand marketing. You can reflect or present your brand’s features in the emails and send them to potential clients and customers.

11. Be real

When it comes to brand marketing, always be truthful and real. Stating wrong facts about your brand would lead to distrust among your audience for your brand. Always reflect the qualities and features that your brand actually possesses.

Always remember that being real with your target audience is an important factor that affects your brand’s success. It’s imperative to create an emotional connection or bond with your target audience. It can be done by providing the best services to your customers.

When you treat your customers well, only then they will stay loyal to your brand. If you are a businessman, it must be your priority to satisfy your audience in the best way possible. Never state the features that your brand can’t offer, as it will cause distrust among the audience.

 

So, are you a businessman looking forward to promoting your brand? Is it that you need help to make strategies for brand marketing? Well, this guide will surely help you. Now you know that brand marketing might take a bit of effort, but it’s not that difficult. Just follow the given steps, and you will drive more audience towards your brand and business.

11 Genuine Ways to Get Free YouTube Views for Your Channel

Want to get free YouTube views on your channel?

YouTube is constantly evolving as its users are increasing day by day. Research says that more than 2 billion people use it every month. No matter what kind of content or video you are looking for, it’s always available on YouTube. According to the statistics, YouTube is one of the largest websites in the world.

About YouTube

Free youtube views
Image by NordWood Themes/ Unsplash

 

No matter which group you belong to, YouTube has relevant videos for all the communities and groups. Nowadays, YouTube is used for various purposes (be it entertainment, educational, informational, or business purpose). YouTube has evolved as a strong and powerful business tool in the present time. Business owners and companies use YouTube to boost their business and brand.

One of the problems that many YouTube channels face is that they don’t get many views on their videos. To be popular among the audience, you first need them to view your videos. This means that to be successful, you need to get more free YouTube views on your videos.

Here are 11 Ways to Get Free YouTube Views

1. Encourage Viewers to Subscribe To Your Channel

Free youtube subscribers
Image by CardMapr/ Unsplash

Whenever we talk about business, retaining the existing clients and customers is one of the important strategies for the success of the business. The same is the case with YouTube channels. To get free YouTube views for your channel’s videos, you must retain your audience or customers.

To retain your audience to get free YouTube views, the best way is by encouraging them to subscribe to your channel. When you get more subscribers, you will get more free YouTube views right after publishing a new video.

Now, if you are wondering how you can encourage your current viewers to subscribe, we have the answer for that also. Just ask them to subscribe in the beginning and end of your videos. When you ask your viewers to subscribe, don’t forget to make them turn on the notifications as well.

After the viewers subscribe and turn on the notifications, they’ll be notified whenever you release a new video. This way you will get free YouTube views from your subscribers.

2. Promoting Videos on Other Social Media Platforms

Free youtube views
Image by Thought Catalog/ Unsplash

In the present time, social media has been continuously evolving as a powerful medium. It can prove to be a good platform to promote your videos to get free YouTube views. If you have good amount of followers on social media platforms such as Instagram and Facebook, why not use it for your YouTube channel’s success?

While promoting your videos on social media, never post the full video, as once the viewers watch the video there, why would they come to YouTube to watch it again? A good way to promote your videos to get free YouTube views is by posting only a small part of your full video on social media with a link to watch the full video on YouTube.

When people watch a small part or teaser of your video, their curiosity will make them come on YouTube and watch the full video. This way you will get free YouTube views through your followers of other social media platforms.

3. Optimization of Your Video’s Title

Free youtube views
Image by Pixabay/ Pexels

As a result of the subsequent increase in internet significance, use of search engines is constantly increasing. This has lead to an increase in the importance of Search Engine Optimization and SEO experts. YouTube is also a search engine and hence SEO matters a lot.

SEO is a way to improve your search rankings to get free YouTube views. YouTube takes into consideration various items while showing search results. Like other platforms, YouTube also allows you to optimize your videos through video names, titles, tags, and descriptions, etc. You must add the keywords and tags that can help your videos and channel get good ranks.

There are various online tools accessible to help you in the optimization process. Google Trends and Google Keyword Planner are good options while searching for relevant keywords for your videos. Always decide the title of your video of the right length. Not just this, choose your title and description appropriately to get free YouTube views.

4. Publish Videos at the Right Time

Free Youtube views
Image by CardMapr/ Unsplash

You must have heard that ‘Everything has its best time’.  The same is the case with YouTube. How many free YouTube views you are going to get depends upon the timing of publishing your videos.

You must post your videos on YouTube while your audience or viewers are watching them or are active on YouTube. The best thing is that it is no longer difficult to get to know the right time to publish your videos on YouTube. You have to search online, and there are many sites telling you when to post your videos on various days of the week.

Now YouTube tracks the particular days and hours when there’s more traffic on YouTube. Once you get to know about the peak time, publish your videos 1 or 2 hours before the time so that your viewers can get time to discover your videos, and you will get more free YouTube views.

5. Get Recommended After a Popular Video by Using Metadata

There’s nothing wrong with getting ideas and inspiration from others or even your competitors. If you want to get free YouTube views on your videos, look at the other videos in your niche. If you want to achieve big, go for the most popular videos list and have a look.

YouTube wants its viewers to be there for a long time so that they can watch as many ads as possible. To keep its viewers on the platform, YouTube keeps recommending one video after another.

The videos that YouTube recommends come out of nowhere. They recommend videos from the same channel, that are popular, or viewed and liked by many, videos based on a particular person’s watch history or videos with similar or related Metadata.

Well, if you use good and similar Metadata like some famous videos, you will get recommended and get free YouTube views. But, don’t just go and copy-paste a video’s Metadata as the viewers will not watch the same thing again.

Just get to know about the content that’s there is a popular video and think about how you can add value to what viewers have already seen, through your video. While choosing keywords for your videos, think about the words people can use while searching for that particular content in your video.

6. Create Playlists

free youtube views
Image by Cottonbro/ Pexels

An effective way of getting more free YouTube views on your videos is to keep the viewers glued to your channel by not letting them move to another channel. How to do it? Create and organize Playlists on YouTube, and it’ll do the work.

If you are thinking why I suggest creating Playlists, it is because of the auto-play feature. When people are watching your video and it ends, the next video gets started from your Playlist and keeps the viewers engaged with your channel.

When you create Playlists, you save your viewers from the work of searching for another video. If your video is engaging enough, your viewers will surely watch your next video after the previous one ends and, you will get free YouTube views.

Not only does Playlists keep your viewers on your channel, it also helps in improving your search rankings, as the title of your Playlists is an excellent opportunity to target keywords. This will eventually lead to get you more free YouTube views.

It’s very easy to create a Playlist on YouTube. You just have to click on the ‘+’ icon given below the video, and then you can make a new Playlist or add the video to an existing Playlist.

7. Enable Embedding on Videos

free youtube views
Image by Szabo Viktor/ Unsplash

This is a very significant step that a lot of people don’t pay attention to. When you are publishing your videos on YouTube, never forget to enable embedding. If you forget to enable embedding, your viewers won’t be able to share your videos.

When you enable embedding on your videos, you allow your video to be embedded by the viewers in their blogs and websites, to reach a new audience and get free YouTube views. Your viewers have to click on the ‘share’ option, and they’ll get the ’embed’ option. Once they click on it, they’ll be able to copy your video’s embedding code and paste it into their blogs or websites.

You have to go to the Creator Studio on YouTube and then to the editing page. Select ‘Advanced settings’ and then ‘Distribution options’ and then tick the ‘Allow embedding’ option. It’s done. Now your viewers can share your videos, and you’ll get more free YouTube views.

8. Know What’s Viral and Then Publish Videos

free youtube views
Image by Christian Wiediger/ Unsplash

No matter which field you belong to, it’s always important to be updated about everything that’s happening around you, especially in your industry. The same is the case when you publish videos on YouTube. You will get free YouTube views only when you create videos about things that are going viral.

When you serve the audience with the things that are getting viral, they’ll be attracted to your channel. Not only this, they’ll share your videos with others as well.

When you share some viral content through your videos, make sure to do it before everyone else in your niche. If you reach the audience before anyone else does, the viewers will look at you as the leader in your field. It will attract more viewers to your videos, and you will get free YouTube views.

9. Create Captivating Thumbnails

free youtube views
Image by CardMapr/ Unsplash

I hope you all know that Thumbnail is the small preview image that’s visible along with your video title. That small image plays a very significant role when it comes to getting free YouTube views.

When your audience or viewers are going through their search results on YouTube, they select the video on the basis of its Thumbnail. If a Thumbnail seems to be attractive to the viewers, they’ll surely watch that video.

When you are publishing a video, you can choose from auto-generated Thumbnails, but it’s always a better option to create your Thumbnail that stands out from the others. Not just this, your Thumbnail must be appropriate according to your video title.

There are various ways to make your Thumbnail more effective to help you get more free YouTube views. You can use bright colors in your Thumbnail so that it stands out among others. You can use weird face close-ups to catch the person’s attention through the search results. You can also use text overlays.

While creating thumbnails, make sure that it’s not misleading. If the viewers open the video, attracted by your thumbnail, but get disappointed or annoyed in the middle, they’ll stop watching it. This will affect the watch time of your video. So, make sure that your thumbnail is appropriate. You can employ tools like Canva to make thumbnails.

10. Using Cards and End Screen

Other than Playlists, cards and end screens are two important tools that can be used to promote your videos and get more free YouTube views. Using of cards and an end screen, you can directly influence your viewer’s choice to watch the next video.

To get access to these features, you first need to verify your YouTube account. To do this, go to the ‘Creator Studio’, and choose the ‘Status and features’ option. After that, you will be able to view extra YouTube channel features and can set them up.

Cards are clickable tools that pop up in the video according to the time you set. You can choose a card and link it to other videos of your channel and keep your viewers engaged.

This will help you get more free YouTube views on your other videos as well. Make sure that the link attached to the card is relevant to the moment so that the viewers don’t feel spammed.

On the other hand, end screens are calls to action that you can add at the end of your video to wrap things up.

Both end screen and cards are significant tools that can help you get free YouTube views.

11. Optimize Your Channel

Free youtube views
Image by Charles Deluvio/ Unsplash

Optimizing your channel is very important to strengthen your brand and channel, and help you get more free YouTube views. There are a lot of ways available to optimize your YouTube channel, and some of them are:

Optimizing the channel’s description– The description you set for your channel is visible in the ‘About’ tab of YouTube. Write a good description, including the information about your channel and the benefits that one can get by watching your videos. You can tell your viewers why they should watch your videos. You can also include your goals and niche in the description.

Creating a strong and consistent brand aesthetic– Make sure that your YouTube branding is consistent with other social channels and websites. It means that the logo and images used by you to promote your channel should be the same everywhere.

Add appropriate channel keywords– Decide relevant keywords that you want your channel to rank in the search results. For this, you have to go to the ‘Channel’ and then choose ‘Advanced.’ After this, you can enter your desired keywords in the ‘Channel keywords’ box.

Enable related channels– Many people forget to enable related channels. By doing this, you get your channel removed from YouTube’s recommendations leading you to lose network. So, always enable related channels to get recommended and get free YouTube views on your videos.

So, are you going to start your own YouTube channel? Or are you already having a YouTube channel but struggling to get free YouTube views on your videos? Your problem will get solved now. After getting through this guide, you know what measures you can take to make your videos reach your audiences and get free YouTube views.

Ultimate Guide: Become a Successful SEO Expert in 13 steps

Can you build a successful career as an SEO expert? The answer is yes. Read on to find out how you can become an SEO expert and pursue a successful career.

Become a Successful SEO Expert

 

About Search Engine Optimization

What do you understand when you use the term ‘SEO expert’?

Well, a search engine expert or specialist is someone who optimizes websites (through analysis and reviewing) to make them achieve higher search engine rankings.

In other words, we can say that by improving page rank within search engines, an SEO expert maximizes the traffic to a site.

Why should you start an SEO company?

In the present time, the importance of SEO experts and companies is constantly rising as all businesses rely on getting discovered by people on the internet. SEO services are an excellent way to help other enterprises to improve and grow.

The primary reason there’s a great demand for SEO Agencies or SEO experts is that it helps improve business’ visibility in the search results online to increase website traffic.

As a business owner, it will be highly profitable to start an SEO company, as the field’s recurring revenue is good. Most SEO services are delivered monthly as they require consistency, so it helps the owners have a predictable and steady book of work.

Moreover, it makes the hiring process more manageable when you expand your SEO business.

Stay away from misconceptions.

Be it any field or industry; misunderstandings are everywhere. The first thing to keep in your mind before starting an SEO business is to stay away from misconceptions regarding the industry.

You don’t have to know every term in the SEO glossary to run a successful SEO business.

On the contrary, if you know a few core SEO ideas, it’ll be sufficient for you to explain the basics of SEO to your clients.

Remember that as an SEO expert, your work is not to give in-depth information about how you will show them the results.

You have to help them achieve good service engine ranks and more traffic on their website. A well-laid plan is all you need to help your clients in the SEO business.

You need a team of hardworking, efficient, and trustworthy partners and employees to make your SEO agency successful. Teamwork is always better than a solo effort.

This doesn’t mean that you go on hiring so many employees and spending money, as some of them might turn into unused assets later on.

Just have enough members in your team so that you can complete your projects as an SEO expert.

In such cases, you can even provide SEO services to your clients by choosing a good White Label SEO service provider from the industry.

White Lable SEO Service Provider

It is also known as SEO reseller services. We can define it as a search engine optimization partnership among two or more companies.

The alliance embodies at least two companies who agree to share sales and marketing responsibilities of an SEO product. It fulfils the demand of other companies.

The achievement of any newly formed SEO company depends on the potential of the search engine optimization services you provide to the client. It also depends upon the skills and expertise of an SEO expert.

Always look for an efficient White Lable SEO service provider to profit from. It offers SEO services to agencies without taking credit for completing the work.

Are you planning to start and build your business as an SEO expert? We all know that starting a business is always tricky, but things start getting easier once you know the basics and get a hold of the industry.

Let’s get familiar with the requirements for starting your SEO business.

Skills Needed to Start an SEO Company

1. Business Discernment

The first skill needed to start any business is to know about it. Before starting your own SEO business as an SEO expert, you must possess business discernment.

It means that you must have the ability to understand the industry and make sound judgments for the growth of your business. If you don’t have this skill, you will have a hard time in your business.

2. Basics of Digital Marketing

By: NicoElNino on Shutterstock

If you want to work your way towards becoming an SEO expert, you must know the basics of digital marketing. No client would trust an agency with zero basic SEO and digital marketing knowledge.

You can learn the basics on your own to better your business. There are many online resources that you can easily access just by signing up on various sites.

3. Legalities

Starting a new business comprises a lot of legal steps. Every decision in your business has to be guided by specific rules and regulations.

First of all, you need to get your SEO agency registered, and for that, you have to determine the business structure. It can be of two types:

Sole proprietorship– When you register your SEO agency as a sole proprietorship, it means that you will be running your business with a single owner. This can be a good option for those business owners who want to operate their business as freelancers.

This structure provides flexibility and a simple setup, but at the same time, it comes with a few risks as the agency will be liable in case of any damages.

Limited liability company– When you register as an LLC, it implies that you can have more than one owner for your business.

This structure possesses fewer risks, and one of those is that you have to pay business tax and personal tax separately. This structure also provides the business with legal protection.

4. Payment preparations

Setting up payment methods

By: lgogosha on Shutterstock

As an SEO expert of a new SEO company, you must decide and set up the methods of payment that you’d prefer. There are various methods available nowadays, which include:

Credit card payment: This is one of the most commonly used methods for payment by businesses. Most clients prefer this method, as transactions through cards are way more manageable.

Digital wallets: This is the method that’s evolving continuously in the present times. PayPal, Paytm, Google Pay and PhonePe are some well-known apps used nowadays for payments.

Automated Clearing House transfers: In this method, clients send an electronic money transfer from their bank account to a US-based business bank account.

5. Creating SEO Contracts

An SEO contract is significant as it binds your company with your clients. It is a kind of agreement about what is expected from both parties. An SEO contract has all the details about how your agency will handle projects.

6. Invoice templates

Preparing invoice templates for your SEO business is one crucial step when starting your business as an SEO expert.

Invoice is proof of the transaction between your company and clients, which helps you track accounts to ensure that your agency is getting paid as per the payment terms and conditions.

Your SEO invoice must include the charges with clear descriptions of all the services provided by your company. Not only this, the due date and payment method should also be mentioned in the invoice.

7. Business name and logo

When you start your SEO agency as an SEO expert, your first goal is to develop your brand. The name and logo are the most significant aspects of your brand as your company is recognized by it.

Deciding on a name and logo for your business is essential as both of them go into all the business cards, brochures, websites, advertisements and other digital resources.

8. Deciding the target audience and choosing your niche

After selecting a name and logo for your business, you must decide on your target audience to know the ideal clients you want to attract.

When you decide your audience and define their personas, you can easily understand their goals, expectations and the digital marketing solutions that they need.

When you choose your target audience, you must select your niche as an SEO expert. This is where many SEO agencies fall short and face disappointment due to the ‘provide services to everyone’ approach.

Deciding your niche makes a big difference as you know what kind of clients you will serve beforehand.

When choosing your niche, in the beginning, go with an industry you’re familiar with or start with your social circle. Before finalizing your niche, do market research and then choose accordingly.

9. Website Building

By: Jmiks on Shutterstock

Almost all brands and agencies have their websites nowadays, as the internet is an excellent medium to reach the audience.

When you start your business initially, it doesn’t matter whether the website is as attractive and stunning as other established business’ websites. What matters is the one you have, helping you reach your target audience.

10. Developing a Methodology

To make your SEO business successful, you must develop your methodology as it highlights the expertise and strategies to provide value to your business.

Being an SEO expert and then establishing your industry shows your expertise in the field. You can either build an in-house team or outsource the work to other experts.

11. Ability to Manage Projects

SEO is an incessant project. To make a website advanced and famous, one needs to keep upgrading the website. For this, it is essential to learn project management to manage the enterprise.

The two points we all need to focus on while managing a project are planning and fulfilling.

Planning includes investigation, judgment, and strategy. This helps build the foundation of your SEO campaigns, so you have a clear direction of what and when to do things.

After planning comes to the execution stage, it goes beyond the delivery. It’s a process of implementation of our plans.

12. SEO tools

By: Vector Work on Shutterstock

Starting an SEO business requires basic knowledge about Google Analytics or Google Search Console, as that’s when you can be called an SEO expert.

Both of these tools provide you with good results. But a robust SEO methodology needs more SEO tools.

Many SEO and marketing tools are designed so that they can accomplish other tasks, such as keyword research, as well.

Various free and paid tools available are online for the same, and some of them are Google Data Studio, Moz and SEMRush and more.

13. Getting Clients by Marketing Your SEO Company

After you set up your agency, it’s upon you to make it successful and take it to new heights. If you want your agency to be the top choice for businesses, you need to market your agency.

You can market your agency to get more clients through many practices. Some of the most effective ways for marketing are:

Search Engine Optimization: You must also serve your own business for what you are about to serve others. As you know that SEO is an effective way to build your online presence, you better work on your website’s on-page and off-page improvements.

Ensure that your website is working properly, has a good loading speed and gives a good user experience.

Reviews: This is another way to attract clients to your agency, as having reviews on top sites and your website makes others able to understand your expertise in the field.

Ask your clients to review your company (without being forceful), as their reviews will add to your agency’s value.

Adding your business on listings: You can add your SEO business on relevant business listings so that you get more clients when they check those lists of business companies.

While doing this, make sure that your business name, address and contact number are correct and consistent.

Social media: There’s no business in today’s era without a social media account. After starting your SEO business, create an account on various social media platforms and publish posts regularly to reach more people.

Content marketing: This is a way that every company uses for marketing their business. When we talk about content marketing, it’s not always about blogging.

You should look for the questions people have regarding your agency and then create topics through these questions. After that, create content that to make your clients understand your agency.

Paid advertising is one of the most common ways to market a brand or business. Paid ads are ideal for attracting your target audience as you can highlight all your specialties and offerings in those ads to make people look at you as their primary choice.

You can either make Google ads or remarketing ads to get displayed on other sites and your website.

Attending conferences: Other than so many online ways to market your business, there are offline ways, and attending trade shows, and business conferences are some of those ways.

It gives you an excellent opportunity to get introduced to a lot of people and connect with prospects.

Through all these methods, you can reach your target audience and attract many clients to choose your agency for getting SEO services for their businesses.

Retail your clients: Your work doesn’t end when you attract business owners to choose your agency for SEO services. When your project and prospect end with a company, it doesn’t mean that you have to break all ties with them.

Instead, you should try to build desire consistently so that they stay with your SEO agency in the future.

If you stop trying to build their desire to work with your company, you lose your clients that very moment. Having good relations with your clients is a crucial feature of a successful business agency as it helps your agency grow and achieve more success.

So, give your best to retain your clients even after completing their projects.

So, after getting well-versed with the steps to start your SEO agency, are you ready to give your career and business a great start? Are you prepared to take your SEO business to new heights?

Nothing is impossible. You need to understand the basics and know the right steps, and this guide gave you knowledge about all of it. So, my best wishes to all the aspiring SEO experts planning to start their agencies.