What Is a Backlink?

 

A backlink is one of the most cost-effective ways of marketing your website on the internet. Also, know as an inbound link, backlinks help direct traffic to your website. The more the number of backlinks a website has, the more are the chances of people visiting your website which in turn leads to a higher and more profound search engine ranking. 

What Is a Backlink?

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A backlink is the most practiced, efficient, and cost-effective method of marking on the internet. Also called the inbound link, a backlink reroutes the traffic to your websites with the help of various backlinks posted on other websites. Having a large number of quality backlinks enhances a site’s chance at search engine optimization (SEO), propelling and catapulting your website, business, blog, etc. at the top. 

What you have to do is make sure that the website on which the links are posted has the relevant material for your business or blog. Selecting a niche for your website is really important. 

Example: If you have a website selling alarm clocks, posting on a fashion website would not help you much. Sure, you can find a way of relating fashion to alarm clocks but it would not do any good for the incoming traffic on your website. It is essential that you decide the types of websites where the quality backlinks would work.

Before we understand the various methods of posting backlinks, let us understand how it can help and assist the growth of your website :

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  • It is one of the cheapest and most free tools of marketing on the internet. It is based on a relationship that you develop with other websites. For a basic understanding: it is a give and take relationship. You provide the other website with material or content and they let you post backlinks to support your website.
  • Posting backlinks can also help you generate relevant traffic to your website. You should always choose to market to your niche or a selected group of target customers by writing and submitting content on a website that matches your product profile. It increases the chance of a reader to click on your backlink for more information on the product.
  • Relationship building is another added advantage to posting backlinks, it makes your product trustworthy and concrete in the marketplace. It is important that a follow-up is done regularly on every backlink created for your site.
  • SEO, posting quality links would escalate your search engine rank. The more the number and relevance of links, the more the ranking increases on the search engine.
  • Backlinks would prove to be a boon for your website by boosting sales and revenues as more and more people visit your website.
  • References are the number of people directed by a consumer’s suggestion. The chances of references also increase if the backlinks are posted with precision.

 

Here are a few ways of making quality backlinks:

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1. Writing Blogs

Always be sure of the viewers or the traffic of the blog before you start posting on it. Know what your market is and understand what you are offering to customers. Don’t go about posting backlinks in the dark as it would not help you. Writing and posting good quality content with your backlink would ensure SEO for the blog and the chances of targeted people clicking on your link. 

2. Commenting

 It is another useful way of posting a backlink. Good quality comments urge the readers to scroll further to understand the best point of view. A comment with good content and a link would increase the chances of readers traveling to your website

3. Forums

A useful way of marketing and posting good quality backlinks are various forums operating on the internet. Shortlist the forum relevant to your business and targeted customers and then post and discuss in an entirely professional manner to impress the readers. Do not spam or you will be banned from the website. Remember! The best way to do it is the power of suggestion. Keep posting and participating regularly in a particular forum so that people recognize you and have faith in your content and eventually in your link.

4. Free Articles

Writing an article is not everyone’s cup of tea, but if you are able to draft an article and submit it on a website, it would help your purpose immensely. An article with proper and formatted usage of keywords intrigues readers and hence escalates the traffic to your page. Always write with passion and never use the same heading twice.

5. Q & A Websites

There are many websites and subsites dedicated to solving the everyday problems that people face. Based on your expertise in your area of business, start writing answers to people’s questions. The answers should be valid and written well enough to ensure that people click on the link mentioned there. Such websites also help concrete your image and your brands as well.

6. Using Social Media

Another easy way to post for your site would be making communities, joining communities, sharing, composing updates, etc. by using social networking and media websites. The field that relates best to your business should always be the priority so that valid clicks are promoted. Impressive work can gain various followers, likes, and highlights making more people interested in your post.

 

Student-Friendly Visa Amendments Coming Soon in UK

It seems like the UK is planning to revamp its immigration policy after Brexit in 2016. In next year’s budget, the UK government will ease student visa rules, making it easier for international students in the UK. If everything goes as planned, international students will be able to apply for a work visa as soon as their course ends and not after getting the graduation certificate. It is a huge relief for students planning to study in the UK.

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Amber Rudd, the home secretary, and home office have eased visa rules for students applying for postgraduate courses in Imperial College of London, and Oxford, Bath, and Cambridge universities. All this information was released in the budget report on 22 November. However, everyone is still concerned about the government’s immigration bill post-Brexit.

According to the Budget Red Book, the government plans to change immigration rules so that scientists and researchers apply for work in the UK. These talented individuals are endorsed in the UK through Tier 1 – Exceptional Talent visa, which allows settlement after three years. It reduces the pressure of hiring international scientists and researchers. More international students will be interested in completing higher studies and take up research in the UK, strengthening its research and development. Earlier it would take five years for a person on a Tier 1 visa to settle, but now the government has cut off two years

A Welcoming Approach to Students

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Recently, the UK government announced that it has doubled the student visas from 1,000 to 2,000. The UK is changing its approach towards immigration and inviting highly skilled people to join its workforce. If international students obtain the visa and are meeting the salary threshold, then they will be given the Tier 2 visa immediately. There is no doubt in saying that everyone is going to welcome the new law happily.

How To Choose Where to Study Abroad

Studying abroad is a very bold decision. No place is bad to study, it only depends on how you use it. However, studying at a good university makes it easier to get a high-paying job. Always keep a list of points on which you judge which country will be the best for you to study.

Here are Four Points That Can Help You Choose the Country You Want to Study in:

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1. Future of Your Career

If you go study medicine in New Zealand won’t get you anything but peanuts. But if you go study IT or business there, then you will definitely land a high-paying job. The Middle East is ideal for business and nutrition studies. Medical professionals are highly needed in all European countries.

2. Visa and Language Skills

It is easier for Indian students to get a UK student visa. Australian students visa are more difficult to get because the rules are very strict. The US student visa depends on the type of study you are going for. Also, what about a post-study work permit? The UK doesn’t have a post-study work permit like the US and Australia.  You have to find a job immediately but the permanent residency rules are very easy in the UK.

3. Tuition Fees

Many European countries don’t charge international students. You only have to pay the administrative fees. American universities have varying costs and it depends on what type of university it is. Australian universities charge the highest fees.

4. Cost of Living

The cost of living is the lowest in European countries followed by Russia and then the US. Canada and Australia are very expensive in terms of the cost of living. Always choose a geographically big country to study, so that you can travel around and tick things off your travel bucket list.

Best eBook Readers: Android Edition

Who would have thought there would be a day when one could read a book on a tablet? The world has changed ever since the advent of the computer and its latest accessories. The world today has been taken over by storm by the concept of the tablet. This lightweight, easy-to-carry piece is a genius creation that extends the functionality of the computer.

Ranging in size from 5 inches to 10 inches and each weighing only a couple of grams, tablets seem to be even taking over computers nowadays! Various operating systems work on multiple tablets. While the newest tablets have been roped in by Windows 8, the Apple iPad works on iOS, and most tablets run on Android. So, while many people use tablets to surf the internet, play games, and even send out e-mails, they are used to a large extent to read books.

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There has been a constant debate among the various brands that serve as the best e-book reader for Android, as this operating system is most common! Let’s look at the multiple options of Android e-book readers and how each of them functions differently.

1. Kindle

This is one of the first few books that emerged. Solely being used as an e-book reader, this tablet created by Amazon took over the world like a storm.

Advantages:

As it is connected to your Amazon account, your purchases are made via the same. This is a convenient feature of the Kindle. While browsing through Amazon on any other day and any other device, you have the option of purchasing a book and pushing it to your Kindle device as well. This no-glare device proves to be an excellent option to read books on for a longer period. 

Amazon has also come out with the kindle H’’ for better quality! with Kindle’s soaring sales numbers. 

Disadvantages:

Using the Calibre application to concert content in your Kindle is quite painful as it does not support the ePUB format. They should bring out a direct and simpler way of doing so. Kindle could also introduce a function by adding two pages on turning the tablet horizontally for increased usability.  

2. Google Books

Google has also not fallen short in bringing out a reader for e-books! As a version to contest the iBooks, you can buy books via your google checkout account. You can even rate your Google books for other readers.

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Advantages:

As you already have a Google account to use your Android tablet, book purchases are not a problem. As it supports the standard ePUB format and Adobe PDF, books can be scanned originally from a book or in the two-page format.

Disadvantages:

A slight disadvantage is that you cannot upload the content you have bought, say from a vendor directly or any document. Hopefully, Google Books will figure something out and sort out this issue.

3. Nook

Barnes and Noble use their Android application known as Nook. The sideloading feature is a great advantage that allows you to load ePUB books that you have purchased from the public Library or what you have purchased otherwise.

Advantages:

Nook cashes on the two-page layout, which is extremely convenient. You also have the option of turning off the page flipping if, for any reason, it slows down your device. The ‘‘LendM’’ feature is also an interesting option for lending books to users for two weeks.

Disadvantages:

The LendMe option is available once per book, and items you have sideloaded aren’t options.   

4. Moon Reader

This is a device you can use on your cell phone to read e-books.

Advantages:

You can adjust the brightness of your screen to suit your preference and even save your color settings and animations as a theme ready to use later on. Sync between phone and tablet is also possible.

Disadvantages:

Free downloads have ads, and it does not support PDF files. 

5. FB Reader

A new free application for Android, the look seems to be fairly simple.

Advantages:

You have access to a Network Library that contains a wide range of free books and paid books. The Library also has segments and more for easy use.

Disadvantages:

Like the Moon reader, it does not support PDF or .chm, which they can consider changing in the future. 

 

How Many Links Do You Have To Remove?

 

By this time, you may have heard about the Google Penguin update and the havoc that it has created an SEO business. If it is the reason that has brought you here, then you have landed at just the right place. The update has given a big blow to millions of web admins and their websites; before we analyze anything further, let us understand the update better. 

Google Penguin Update

Google’s Penguin update was an attempt to combat web spam and penalize all those sites which have used negative search engine optimization techniques to build up their ranking. The update held many websites spamming Google’s search results, concentrating more on those particular websites that did so by obtaining the inbound links with the help of networks designed especially to promote Google rankings or simply buying incoming links that matched the same anchor text. As a result, Google decreased the rankings of all such sites and blocked many others, found guilty of violating Google’s quality guidelines.

Why Should Backlinks be Removed?

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With its latest update, Google had put stiffer guidelines on search engine optimization to penalize all such websites and reward those webmasters who are doing things right. So, if this change has clutched you too, here is what you need to do. Now that you know the Penguin update and how it works, check if your inbound link profile is over-optimized.

Since you would be required to remove some unwanted incoming links from your website, start by running an analysis on your backlink profile so that you know which links are unnatural and have to be removed. Remember that the Penguin update is a major algorithm update and directly deals with your website rankings where ‘back link’ and the content it relates to are the prime factors. Hence, you must clean up your website range by removing unwanted backlinks. 

How Many Links Should You Remove?

As such, there is no specific number to know how many backlinks you should remove; it will entirely depend on the web spam factors that your website contains, including stuffing of keywords, unnatural or spammy links, cloaking, and content spinning. If incoming links to your website contain any factor, it has to be removed straight away.

Look for all those links which are frequently appearing on your website (sometimes, more than a thousand times), links which you have created by non-organic means, links that match the same anchor text, and those for whom you have paid, find them and remove them. 

Which Links You Should Remove? 

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Buying backlinks is something Google strictly discourages. In recent times, Google has started sending many messages to web admins, warning them about various bad linking structures about their websites. These are automated links are bad for your website and sets off the penalty alarm. So beware of what types of links your website contains.

Another practice that people usually follow is generating backlinks from other sites one might own himself. Several web admins create more than one website to supplement their main site. Of course, these multiple sites are of poor quality, and so are the backlinks that come from such websites. Google will eventually recognize them, no matter how many automated mechanisms one employs to make these low-quality backlinks appear genuine.

If your inbound links contain similar anchor text, then it too hints at automation which happens when you pay for backlinks, and this is why you should avoid doing this. Apart from these, you should never practice cloaking or hidden text techniques, these are cheap and unethical search engine optimization practices, and thus, you should never do that. Also, avoid links with too many keywords and meta descriptions as Google also penalizes the websites with high keyword density.

How to Get Over?

The best way out is to practice white SEO techniques. It is not like removing bad backlinks from your website is not important, but what is more important is not to create such links in the first place since they are against SEO practices. Google has come up with many changes, but an algorithmic update is all about long-term changes.

It is better that you follow the guidelines and shape your website accordingly instead of bending it. So do not waste your time trying to remove all bad backlinks; focus on what you should do for now and play safe for the future.

 

Career, Tech and Centre County Students: The Right Mix?

With career and tech education seeing renewed excitement, you might ask, how do center county students benefit?

There has been a growing interest in the field of career and tech works education from various people. This includes lawmakers, educational practitioners, people in business, and others. However, there has been a growing concern that fewer students are getting involved in CTE. Here is all the information you need to know about CTE and the benefits it accrues to Centre County students.

What is Career and Tech Education? 

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Career and tech education was popularly known as vocational training. It is a field that specializes in various areas such as applied sciences, skilled trade, modern technologies, and career preparation. CTE programs can either be academic-oriented or career-oriented courses that students can undertake. The CTE programs give the students a chance to gain experience through internships, industry certification, job shadowing, and job training. 

What Career Paths Are Offered By CTE?

 

CTE programs are determined by three factors; size, location, and the mission of the CTE. They offer various career paths such as automotive technology, plumbing, construction, architecture, culinary, forestry, healthcare, fashion and design, veterinary services, and so many others. 

What Levels of Education Offer CTE?

CTE is offered at almost all levels of education. They include middle school, high school, community colleges, post-secondary schools, and other certification programs. For instance, at the secondary school levels, regional centers offer CTE to help multiple schools and districts. The local centers operate as part of the public school network. In New York, the Boards of Cooperative Educational Services, a regional center, is an open network that operates in 37 CTEs.

However, there are instances whereby high school students can enroll in separate CTE courses. They do not need to take the course as it is not part of the regular curriculum.

How Do Centre County Students Benefit?

The implementation of the CTE into the co-curricular has accrued various benefits to the students. Here is an overview of some of them:

1. They Equip Students With Certificates

It is without a doubt that there is a widening gap in the evolving workforce. However, CTE programs offer students with the relevant skills which are needed to close this gap. The certification program will provide the students with the necessary skills to stand out from the rest of the workforce.

2. Career Exploration

One of the most common issues in High school is students being torn to choose a career path. However, with CTE programs students can explore various career programs which are vital in ensuring that they are headed in the right direction.

3. Getting Into New Industries

The next generation of workers will be more tech-equipped. They will be more into social media and the digital world. The CTE programs embrace this future.

Let us know what you think about CTE programs and if they are benefiting county students. 

 

E-Commerce Web Design: Going Beyond User Friendliness

E-commerce is a very interesting way of building a business venture and attracting new consumers. It is the process of conducting business via electronic mediums, that is, through the Internet. It may seem easy to have a shop online, it does take time to set up and can be quite challenging to maintain. However, sometimes, what is challenging is what you want to continue doing. Thus setting up the e-commerce store is the first thing that needs to be tackled.

Design

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This is one of the most important things to incur while setting up an online shop. The store’s design must be extremely attractive and should make people want to visit the website. It shouldn’t be too hard to use; users should be able to use it at ease. Because once you manage to increase the traffic, the customers would be making their way around the website a bit more than usual. 

While it’s good to go for high-quality fascinating graphics and motion pictures, some people may not be able to witness it due to their slow internet connection. 

And since most consumers may not have the patience to wait until it loads, they can very well switch to another website in the meantime.

Product display

Since consumers are coming to the website primarily to purchase the products it sells, their display should be clear and open without a fuss. It should clearly state the price, the availability, colors, size, and maybe a short product description.

This section is important because the consumers cannot feel or see the product, so they have to rely on the photographs. Thus the picture should be able to portray exactly how the product would seem in person. The product gallery must open at ease and quickly. There are methods to reduce the image size without compressing the quality of the image.

Trust

It is important to instill the trust factor into your consumers. Owners of e-commerce websites must get across the message that they are not around to fleece them! So on the payment page, make sure the page is secure, and the consumers are assured of the fact. Have all sorts of payment options available such as credit card, debit card, net banking, and NEFT transfer of money, cheque, and even payment-on-delivery.

There must be a section that also clearly mentions specifics of the product, the delivery, warranty, guarantee, and the purchase process. This is important not to have any misunderstanding with the consumers.

These are the ways to build an effective store design as well as make the space user-friendly. Both points are important in the success of online stores. It doesn’t mean that adopting one idea makes you let go of the other. Creating a store user-friendly may prove to be an exhausting process, as every detail needs to be looked into carefully. However, it will prove helpful in the long run.

Finding the Best E-Commerce Web Designer for Your Online Shop

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The simple explanation of e-commerce is to conduct business online. While selling goods always entailed being physically present and billing for the purchases physically, the Internet has taken this definition to a whole new level. Today, you can shop online for various products and bill for them with the swipe of your card!

While shopping was considered a woman’s birthright, you have men spending more hours and money glued to their computer screens to buy products of their choice! With almost everything available online today, you don’t need to step out of the comfort of your home and shop for something. 

However, someone who wants to start an e-commerce website must find the best e-commerce web designer for your online shop. While it may be a fruitful and interesting venture to start, it requires appropriate guidance and patience. Here are some tips for finding the best e-commerce web designer for your online shop.

Experience 

Several web designers claim to have worked on several projects in the past. However, it is important to check their experience by asking them personally or doing a general background check. The credentials of the company also matter. They may be new in the business, but sometimes ideas of newcomers also work well. 

Programming Skills 

While you are looking to hire a website e-commerce designer, it is also important to ask him to brush up on his programming skills. He must know the language of the computer and how to tackle any program that might require him to step out of his comfort zone a little.

Creative Eye

While you may want your designer to have programming skills, it is most important to have a creative eye for things. This is how he will showcase creativity within the online store he will build for you. A creative look can lend many creative ideas.

Previous Projects

A look at his previous projects will give you a fair idea of his work. This way, you can also decide if his style is something you are looking at and whether it agrees to a certain extent with your idea. Taking a look at his previous projects can also determine the time of his success and failures. But most importantly, it acts as a portfolio of sorts to showcase his last work, not just the award-winning ones.

Designing capabilities is extremely important while choosing an e-commerce web design. It’s not easy to maintain a store online for consumers, and it must be attractive enough to keep them interested. After all, a lot of people end up judging a book by its cover! However, for the online store owner, there are certain things that one must keep in mind. 

Three Best E-Commerce Solutions for Your Website

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E-commerce involves selling and buying products over the Internet and other electronic systems and computer networks. It is a transaction done without the use of paper documents. It is a great way to reach existing audiences and to reach out to newer audiences as well. 

Today there are many e-commerce solutions to choose from that can help you build your website properly. Now, there are many ways people buy and sell over the Internet, using various methods. All of these interconnected methods make for an e-commerce website.

1. Electronic Funds Transfer

Every website needs to have an in-built banking system to transfer money for the products. Electronic fund transfers are passed to and fro since there are no actual physical counters and billing machines. Electronic funds transfer (EFT) is electronically transferred or exchange money from one person’s account to the other. This can happen within a single financial institution, within a single bank, or between multiple banks. For example- If I buy a bag from you and you have an account with bank X. However, I hold an account with bank Y. Today, money can even be transferred from Bank X to Bank Y. All of these transfers happen via computer-based systems themselves. 

This not only happens with money but can also occur via debit card transfers or using a credit card. For international bank transfers, you can also make use of Wire Transfers. These transfers can be done via the electronic medium from one bank to another bank account and be physically done by depositing cash at a cash office. The other option is to use direct deposits via some payroll service bureau. 

2. Supply Chain Management

Proper and effective chain management should be put in place. This involves the design, planning, execution, control, and monitoring of other activities. Only once such a system is established strongly will a commerce website work well enough.

Thus, this would involve everything needed in a store but operate via an electronic medium for a website. Therefore, it essentially spans the movement of products from procurement of raw materials to storage to finished products.

3. Electronic Data Interchange

As the name suggests, electronic data interchange (EDI) involves transferring data electronically from company to company without a person involved in between. While the information exchanged can be just an email, it often requires trading bills, receipts, or other information. The messages exchanged are usually of commercial matter and follow a certain standard and procedure. 

E-commerce can also be further sub-divided into B2B, business-to-business; B2C, business-to-consumer; and C2C, consumer-to-consumer. Some websites indulge in e-commerce for sites that span all these requirements. 

 

 

10 Powerful Website Analysis Tools for Your Website

In the present time, website analysis is something significant. Whether you own a business or work as a freelancer, having your website is essential for the success of your brand and business. You want it to top the search results when you create a website. This makes Search engine optimization and website analysis a vital component.

Importance of Website Analysis

Learning a new skill is never easy and, the same is the case with SEO. It can be challenging to master SEO, but it can be enough if you understand the basics. Moreover, there are many SEO tools available online that can help you do website analysis on your own.

You don’t have to use various tools when optimizing your website to improve search engine rankings. Remember that you must go through a few and figure out the one that works the best for your website and business.

Advantages of using SEO tools

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Optimization and website analysis is not that easy. You have to do a lot, but when you use the SEO tools, it saves you from the hard work you have to do doing keyword research, data analysis, etc.

These tools help you understand things that can work for your website and the strategies that benefit you.

Some of the many SEO tools available online are excellent for website analysis. The best SEO tools even provide you with reports that can help you reach the level of your competitors.

There are a lot of business owners and freelancers who spend days preparing reports and spreadsheets manually and then analyzing them.

It can be quite overwhelming after a particular point in time. When you use SEO tools, you can save your time, as those tools help you generate reports with one click.

Top 10 website analysis tools

1) Google search console

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If you start with Search engine optimization and website analysis, then Google search console is an excellent option. What can be a better tool to help you improve your website’s search ranking other than the search master Google itself?

Even if you are not well versed in SEO, this Google search console will help you in website analysis. It has tons of tools that can help you improve your search ranking.

These tools can analyze your website and tell you about its performance and obtain potential problems for troubleshooting.

Google search console is always up to date with new features coming out now and then. Recently, a URL inspection tool and sitemaps report has been added to its features or tools list.

One of the best things about this tool is that it is straightforward. You have to verify your website by adding a code to your website or going through Google Analytics. After this, you can submit your sitemap for indexing.

As an SEO tool, Google search console can help you understand the way Google and its users see your website. It further allows you to do optimization to improve your search ranking. It is primarily a perfect option for new websites.

This tool offers the help option as well via Webmasters Help Community. It is a place where web admins can connect and share performance and troubleshooting tips.

Pros:

1) Google search console provides easy access to key metrics.

2) It doesn’t charge any cost.

3) This tool is handy for beginners.

 

2) Moz Pro

This magnificent platform can help you with SEO and website analysis. It has many tools that help you improve your search ranking, increase website traffic, and make your website visible in the search results.

Moz Pro allows you to do website analysis using the Moz Pro Spider. After this, you can see the potential issues on your website.

The tool also suggests actions that can be taken to solve all the problems. You can track the rankings of your website in the search results over hundreds of keywords per website.

This website analysis platform also has a keyword research tool that helps you decide the keywords or keyword combinations that can be good for your website.

Experts have said that Moz Pro is one of the best tools for website analysis and SEO. They say that deep oz Pro has continually updated Google’s constantly changing algorithms. Moz Pro also offers a chat portal where you can get all your doubts cleared. No matter what kind of question do you have in mind regarding website analysis, this chat portal always has exceptional responses and answers.

You can subscribe to the standard plan of Moz Pro that costs $99 per month and offers the essential tools. A medium program provides a broader range of tools and costs $149 per month.

You can also get a discount of 20% if you pay annually. Moz Pro also offers a free toolbar, Mozbar, that can be downloaded to track your website’s metrics while browsing any page.

Pros:

1) Moz Pro offers a supportive community.

2) It has myriads of tools.

3) It has a massive amount of data.

 

3) SEMRush

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SEMRush is another powerful tool for website analysis initially developed in 2008. It has various tools that can help you with Search engine optimization.

You can assess the keywords research tool from SEMRush’s magnificent dashboard. It gives you an elaborated keyword analysis report and summary of the domains you manage.

One of the best features of SEMRush is that it enables you to compare the performance of your page with that of your competitors so that you can get to know where your website ranks against them.

SEMRush also offers a Traffic analysis tool to identify the significant sources of web traffic on your competitor’s website. After this, you can analyze and get to know the details about where your and your competitor’s website stands in terms of bounce rates and average session duration.

This tool is excellent for website analysis as it provides a domain overview from which you can understand the SEO strategies of your rivals, including the specific keywords they have targeted.

With time, SEMRush is adding new tools. It has recently included a traffic boosting tool and a writer marketplace

Pros: 

1) SEMRush has an informative and powerful dashboard.

2) It helps you analyze your rival’s strategies.

Cons:

1) Its terminology can seem to be a bit complicated.

 

4) Majestic

Majestic was introduced in 2011, and it had received a lot of appreciation from the experts. It is undoubtedly one of the best tools for website analysis and SEO. This is one of the oldest SEO tools that are being used today.

This tool, in particular, focuses on backlinks. Backlinks are the links between two websites. Backlinks are one of the most significant factors affecting search ranking, and Majestic offers a considerable amount of backlink data.

If you are using this tool, you can search for a fresh index (which is updated throughout the day) as well as the historical index (which has been praised in the past). Another essential feature of Majestic is the ‘Majestic Million.’ It displays the rankings of the top one million websites.

Though you need to subscribe for Majestic to use all of its tools and features, it also offers a lite version. You can have the lite version of Majestic, which costs $50 per month and provides valuable features to use.

Some of the lite version features are a record of referring domains, IPs and subnets, bulk backlink checker, and the ‘Site explorer,’ which gives you an overview of your online store.

Pros:

1) Majestic offers myriads of features.

2) It offers excellent website analysis.

 

5) SEO Spider

SEO spider is a powerful website analysis tool initially developed in 2010. This is an excellent option if you look forward to improving your search ranking through SEO. This tool has many famous brands as its client, such as Dell, Disney, and Shazam.

SEO spider offers various tools, and one of the most popular features is that it enables you to perform a quick search of URLs. You can even crawl your site to look for broken pages. After doing this, you don’t have to do the hard work of clicking on each link to rule out ‘404 errors’.

Using this tool, you can even check for pages with missing title tags, tags of the wrong length, and duplicate meta tags. Not just this, you can check the number of links added on each page.

SEO spider offers both free as well as a paid version for use. Using the free version, you will get to use the basic features such as crawling redirects (limited to 500 URLs). This lite version is good for the smaller domains. The paid version costs $180 per year, including all the features.

Pros:

1) SEO spider offers excellent crawling features.

2) This is used by various famous brands.

Cons:

1) The free version has limited features.

 

6) Ubersuggest

Ubersuggest is a free SEO tool that specializes in originating new keyword ideas. It was initially founded as a tool that drags Google Suggest terms. In other words, it is an all-in-one SEO tool planned to help you gain victory in the game of SEO.

One should mind regarding SEO knowing what you’re doing, what the other participants are doing, and how to modify your strategy to take advantage of holes in the market.

It starts with, as simple as typing a keyword into the search bar. From here, you acquire immediate access to a report for your chosen domain or keyword.

After looking for a search for your primary keyword, that’s how you can use Ubersuggest to find related keywords to include in your content:

1)Tap on the term “Keyword ideas” located in the left sidebar

2)The website will offer you a list of keywords.

3) Four columns will have corresponding data for each keyword like Volume, CPC, PD, and SD.

4)After that, click on the keyword(the one which is related to your content)

5)You can also filter your search.

Therefore, Ubersuggest is one of the top website analysis tools you can look for.

 

7) Ahrefs

website analysis
By: Kavaleuskaya Aksana on Shutterstock

If you are looking for tools that can help you in website analysis and SEO, then Ahrefs is an excellent option. It is one of the most popular and most recommended tools online. It comes after Google if we rank the most extensive website crawlers.

Almost all the SEO experts are fond of Ahrefs’ Site audit feature, making it the best website analysis and SEO tool available online. This tool helps you get to know about the improvements needed in your website for better search rankings.

Ahrefs helps you analyze your competitor’s backlinks. Not just this, you can also find the most linked to content within your industry or niche. Moreover, this tool also gives you an overview of the best-performing pages you can analyze to use some of their tricks in your website for better ranks.

 

8) Spyfu

SpyFu uncovers the search marketing hidden formula of your most successful competitors. Search for any spon and see every place they’ve shown up on Google. SpyFu has a stunning premium version, and so many of our experts ramble about its free features.

You can do some research on your competitors or other participants to decide which keywords they use, for example- how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more.

It’s one of the most detailed SEO website analysis tools available in the market.

Pros

1)You can quickly look for the number of times a keyword gets searched each month.

2)One can quickly determine the ranking difficulty for that keyword.

Cons

1)As it is the premium version, all the tools or features aren’t free.

 

9) SEO Quake

SEO Quake is one of the most popular free SEO tools for website analysis. This tool is a Chrome extension that helps in Search engine optimization. You can do on-page site audits with this. It also has assessed your internal and external links.

Suppose you are looking from the perspective of a competitor. In that case, SEO Quake can make website comparisons so that you can perform website analysis and get to know where you stand against your competitor.

SEO Quake has other features as well. Another good feature is the keyword analysis tool, which can also check the keyword density. SEO Quake has a powerful yet simple dashboard. Not just this, it also has an export feature through which you can easily download and send data to others in your team.

Pros:

1) It’s free of cost website analysis tool.

2) It has a powerful dashboard.

 

10) Siteliner

Siteliner is another good tool for SEO and website analysis. You can learn about the duplicate content on your website through this tool. If you are wondering what we mean by the same content, it simply means content identical to that of other sites.

This tool can help you find the broken links, average page size, and website speed. Not just this, you can even get to know about the number of internal links per page.

Moreover, you can compare your website with others that have been checked with this tool earlier which can help you understand your position in front of your competitors.

 

So, if you are looking for the best SEO tools, then the above-listed ones are gold. They give you insights that would otherwise take ages to generate. Therefore, if you are using these tools while working, then it means you’re going to get the results you want.

11 Ways To Increase Website Traffic For Your Blog

Is your blog getting low website traffic? It is simple to start your blog these days. But, getting website traffic for your blog website is a challenge.

If you’re a newbie or have been blogging for a while, you’ve already encountered the issue of low website traffic.
It is common for business owners to become discouraged and stop blogging. But, once you realize how profitable it can be for your company, you will value it more.

It is because it can drive traffic to your website. It is not difficult to increase website traffic to your blog because you need to do a few items correctly. This article will guide you in solving the problem of low website traffic. We have suggested measures to drive the audience to your blog website.

Website Traffic
By: Jirsak/Shutterstock

11 Ways to Increase Website Traffic

1. Improve your Site and Optimize Loading Speed

When the website’s design is clear and appealing, it will attract users and encourage them to spend more time on it. Bad design discourages viewers or users from spending more time on your blog, resulting in low website traffic.

Users can find more content and navigate various sections more efficiently if you build your blog website effectively. You must now be considering which theme or design will be best for your blog website.

So, pick a basic theme that will make your website look clean and uncomplicated.

Always note to delete unnecessary and distracting elements from your blog. For example, if you have any ads that aren’t useful or aren’t working properly, it’s best to delete them.

Another explanation for low website traffic is slow loading times. In this era, when consumers expect something to happen immediately, no one can wait for your website to load before leaving it.

The time it takes for a website to load is a significant factor in search engine rankings. As a result, optimizing the loading speed of your blog website is critical if you want to increase website traffic. You can also need the assistance of a developer to complete the task.

2. Email Marketing and Creating Email Lists

Website traffic
By: Hanh Nguyen/Flickr @All Rights Reserved

It is one of the most dependable and straightforward methods for increasing blog traffic. When it comes to website traffic, it’s not only about attracting new visitors or users; you need to keep your current ones.

You must ensure that your website users return, but you must also create an email list. The best part about building an email list is that you have complete control over it. It also means you can send messages directly to your subscribers’ inboxes.

Make it simple for your guests to sign up for your email list if you want to grow your email list. You must also provide them with a compelling reason to enter your mailing list.

Email marketing is a cost-effective and reliable method of can traffic to your blog. After you’ve successfully created your email list, you can send out emails regularly. This way, you can alert and remind your subscribers about new material.

Now, this will assist you in increasing the number of visitors to your website.

3. Keyword Research

Keyword Research
By: Comrade Digital Marketing/Flickr @All Rights Reserved

Both content authors and SEO experts use a keyword analysis. It helps you learn about specific terms, phrases, and sentences that can help boost search rankings.

You need to identify the words and phrases that users type into search engines to locate the information they seek. You can’t hope to boost your search engine ranking and increase website traffic simply by using random keywords in your post. To achieve better results, you must conduct proper keyword research.

It will improve your content and allow you to outperform your competitors.

You’re probably considering how to do keyword research for your blog. SEMRush, for example, is one of the many resources available today to assist you.

Type in a keyword, and you’ll be presented with a slew of keyword suggestions for your content or article. You can see an increase in website traffic if you identify and use relevant keywords.

4. Create Appropriate Content

Appropriate content is the most important factor in being a popular blogger and increasing website traffic. Users and search engines are on the lookout for relevant material.

When writing a blog, you must choose a good subject and include all of the required information. That’s because only this way can you make it seem useful to the readers.

Pillar articles are the most powerful and informative articles on your blog website. These are your most critical posts, and they must include keywords that are both promising and appropriate.

Often make an effort to write as many pillar posts as possible, including all relevant keywords.

Whatever type of article you’re writing must include all pertinent and necessary details about the topic. You will get a lot of traffic to your blog website if you have full posts on your blog website.

5. Writing Powerful Headlines or Titles

The first thing users see when they find your content in search results is the headline. It is perhaps more critical than the content. When your blog’s title is appealing and imaginative enough to pique users’ interest, it generates more clicks. And, as a result, you get more website traffic.

Users tend to avoid bland, common, or dull titles, so you must know how to write catchy headlines for your blogs. A successful headline can elicit emotional responses from users. It can also support the content in question by using the target keyword.

The trick is to use the headline to tell users that they can open and read your post. If you need assistance, there are many tools available to evaluate headlines.

These include EMV Headline Analyzer and OptinMonster Headline Analyzer. If your post has a strong title, it will attract more visitors to your blog website.

6. Add Images and Charts to Make your Content Appealing

In the human mind, images have a greater influence than words. It causes our brains to have an emotional reaction. As a result, using photographs, maps, and other visual elements in your article is always a good idea. It increases website traffic.

Users find it easier to understand details when graphs and charts are used in documents. That way, they become more involved with the material as a result. Images also help users concentrate on the written material by drawing their attention to it.

One thing to keep in mind when using photos in your content is to select them carefully. You can’t just use any picture because copyright protects them, and using them could result in serious consequences.

So, you can use your photos or go to one of the many places that sell royalty-free images and take what you want from there.

7. Sharing on Social Media

Social Media Sites
By: Jessica Jane/Flickr @All Rights Reserved

Social media has developed into a dominant medium in today’s generation. To increase website traffic to your blog, it’s always a good idea to post your blogs or posts on social media.

When publishing posts on social media, remember that you must do so daily to generate traffic. People will not only follow you on social media but will also visit your blog page.

Once they read your posts on social media sites and find them appealing and useful, it’ll help you.

Users enthralled with your material are more likely to share it with their mates. As a result, the blog will attract a larger audience, resulting in increased website traffic.

It is a good thing to post your articles on social media as per your field. For example, if you are writing a business article, you will get more traffic on sites like LinkedIn.

8. Find Influencers to Engage with Them

Every field has its own set of influencers who are experts in their area. The same goes for blogging. You must seek out influencers who will assist you in website traffic to your blog.

This method is challenging since all influencers receive a large number of messages. But, at the same time, you must persevere because it is not impossible.

You must be considering gaining the attention of an influencer and convincing them to support your website. To begin with, you’ll need to strike up a conversation with them. You can comment on their content and post it on your blog and social media sites.

You can also mention them, answer their questions, and leave comments on their blogs to get their attention.

Who doesn’t like receiving compliments? Influencers love it when you acknowledge their efforts, and they will pay attention to you.

You can ask them to promote your blogs once you’ve established a relationship with them. You can also seek guidance on how to improve your pages. You will be able to push more website traffic to your blog in this manner.

9. Using Social Proof

People in today’s world are curious about other people’s thoughts and experiences. They use it as social evidence and base their decisions and choices on it.

If you want to maximize the number of visitors to your blog, you can use social evidence on your website and social media sites.

You’re probably thinking about how to improve social evidence on your blog right now. There is a slew of options for doing so. You should provide a feedback form and request that your audience complete it. You can ask them to rate and review your posts.

You will use the feedback and thoughts of your users in future posts. Users often suggest different topics, and writing blogs on those topics attract users.

You can share your social media, and email list subscriber counts with your users, which will drive more traffic to your blog.

10. Learn and Use SEO Basics and Online Marketing

SEO
By: Kwame Baldwin/Flickr @All Rights Reserved

Search engine optimization is one of the most effective methods for increasing website traffic by boosting the search engine ranking. You don’t need to be an SEO expert to accomplish this. It is sufficient to assist you if you are familiar with the fundamentals.

Without the assistance of a professional, you can do SEO for your blog website on your own. Several applications can assist you, including Google Search Console and Google Keyword Planner.

These tools will provide you with helpful tips and even videos to help you understand. If your blog increases in popularity, you’ll need to learn new strategies for making it even more profitable.

So, you must learn the basics of search engine optimization and online marketing to get more website traffic for your blog website.

11. Internal Linking and Backlinks

Backlinks
By: Brand Vedas/Flickr @All Rights Reserved

Once you’ve started writing and publishing quality content, you can begin connecting your new blog posts to your older ones. It is known as internal linking, and it is another excellent way to increase website traffic to your blog.

Internal links are critical for SEO. They help Google understand the relationship between your website’s various articles or blogs. It is also used as a rating signal.

Internal links, when used correctly, will help you increase website traffic and page views. Make it a habit to connect your blogs to previous articles if you want your blog website to be effective.

Another significant aspect that influences search engine rankings is this. In addition to internal linking, Backlinks are a good way to increase website traffic to your blog. A backlink is a link from another blog or website to your own.

Backlinks from well-known websites and blogs are difficult to come by. It will drive website traffic to your website if a famous webpage includes a link to your website or blog in one of its posts.

You must contact influencers and inform them that you have blogs connected to their blogs to communicate to their posts.

Once you use both internal links and backlinks in your blogs, it’ll help improve your search engine ranking. Hence, you will get more website traffic on your blog website.

Is it true that you’re having trouble with the website traffic to your blog? Are you still curious as to when users can begin to visit your website?

Is it possible that you’re producing excellent content, but your website traffic isn’t increasing? This guide will assist you in overcoming this problem.

Just follow the ways mentioned above, and you will be able to drive more website traffic for your blog website.

Useful Guide: How To Improve Work-Life Balance? Importance And 5 Tips To Maintain

What do you understand when we talk about work-life balance? Are you one of those people who are not able to maintain a healthy work-life balance?

Well, it is not something to be worried about. You can achieve success in creating a good work-life balance by keeping a few things in mind.

In today’s world, everybody has a hectic schedule. We are so preoccupied with the jobs that we pay no attention to our personal lives.

Whatever sector we work in, we are all motivated by the ability to achieve success and prosperity. Our appetite for success also causes us to put our health and well-being on the back burner.

Maintaining a healthy work-life balance is essential for your physical, mental, emotional, and social well-being. Not only that, but it’s vital for our careers because working without a break can be exhausting.

When we talk about having a work-life balance, what exactly do we mean? On the other hand, work-life balance refers to striking a balance between your professional and personal lives. It is a situation in which you place equal value on your work and personal lives.

What leads to a poor work-life balance?

Work life balance
By: Andrey_Popov/Shutterstock

Many say that people who work from home are healthier. Many people believe that working from home makes it easier to maintain a work-life balance. However, I’m afraid that’s not right since people who work from home do not always have free time.

Some of the important factors that lead to poor work-life balance

1) Longer working hours

People are required to work harder in today’s world. They are expected to come out of their respective comfort zones. The majority of people work longer hours, leaving them with less time for their personal lives.

2) Increased responsibility and workload

Workload
By: Jes2u.photo/Shutterstock

No matter what business you work in, you will have a lot of obligations on your shoulders. Our ever-increasing workload only increases the burden on us.

 

3) Increased responsibility at home-We don’t have a bad work-life balance only because of our jobs; we still have work and commitments at home. We have a lot of responsibilities at home that we can’t ignore, which puts us under a lot of stress.

4) Having children-When you have children, your duties increase. You have to look after them while still being burdened—the burden of having to work even harder at work to keep your family happy.

Why is it important to have a healthy work-life balance?

We all have commitments at work and home. We need to make sure that none of them is overlooked. Having a work-life balance has many benefits. It includes reduced stress and improved well-being.

1) Excellent for employers also

A healthy work-life arrangement benefits not only workers but also employers. Employers who create a work environment that encourages work-life balance lead to a healthy work-life balance.

Employers would not have to contend with workers being absent due to sickness or other reasons if a work-life balance is well maintained. Employers would benefit from a productive workforce, which will be beneficial to their company.

You may be wondering how employers can help workers maintain a proper work-life balance. They can do it by giving them day-offs on occasion. They can also share their workers’ flexible work hours so that they don’t feel overworked.

Employers mustn’t place undue stress on their workers. These can seem to be minor details, but they can significantly impact an employee’s work-life balance.

2) Good mental health

Mental Health
By: WindNight/Shutterstock

Nowadays, mental health is a hot subject all over the world. We sometimes hear of people who die or commit suicide as a result of mental stress. If a person’s mental health is poor, they are at risk for depression, anxiety, and a variety of other problems.

Bad work-life balance is a major factor in today’s society. Especially when it comes to mental health, it harms people’s mental health. Burnout is one of the most common problems. It describes a situation in which an individual is subjected to a great deal of stress.

A healthy work-life balance relieves you of undue stress and strain from both the workplace and at home. As a result, it is important to separate work and personal life.

3) Physical well-being

Good health
By: Pupunkkop/Shutterstock

You’ve always learned that a healthy mind lives in a healthy body. So, you can only be emotionally stable if you are physically fit. Physical and mental well-being work together to make you a healthy individual.

A healthy work-life balance also maintains your physical well-being. When you learn to prioritize both work and personal life, you will have more time to work out and exercise regularly. It also allows you to grow healthier eating habits.

You will be tired if you spend all of your time working and have little time for your personal life. Money can’t buy happiness, so don’t put your job first and strike a healthy work-life balance.

4) Increase in productivity

Employers want workers who are creative and hardworking, no matter what sector they work in. Working for longer periods exhausts you. When you can’t strike a balanced work-life balance, it puts a lot of strain on your mind and body.

When you’re burdened, you’re not in the best mental or physical shape to function. The standard of your work will be poor. Work undertaken under duress is less effective.

According to studies, people who maintain a balanced work-life balance are more efficient. They are better than those who are unable to split their time between work and personal life.

5) Improves your personality and skills

Develop skills
By: Yuri Zap/Shutterstock

When you apply for work, employers consider more than just your education. They also evaluate your other skills and extracurricular activities. You lose out on the different positive dimensions that draw employers if you don’t maintain a consistent work-life balance.

Having a balanced work-life balance allows you to hone a variety of skills that enhance your personality. When you dedicate time to your personal life, you become a more well-rounded individual. This will support you at work because your CV will look better with your new skills and hobbies.

Tips to improve work-life balance

If you’re feeling overburdened by increasing commitments at work and home, it’s time to let go of the strain to stay in shape. A balanced work-life balance can be achieved in a variety of ways.

When you are unable to share your time, it rips you apart in some way. Here are several suggestions for achieving a better work-life balance:

1) Find a job you are passionate about

Who doesn’t want to achieve success in life? Everyone wants to make money, but the type of work you do significantly affects you. You would not be able to be fulfilled if you were doing your job for the sake of making money.

It is easier to strike a steady work-life balance when you choose a career passionate about. If you despise your job, you won’t be enthusiastic about it, which will cause you to be less concentrated outside of work.

Finding a career that you are passionate about is one of the easiest ways to achieve a balanced work-life balance. If you enjoy what you do, you will be able to devote sufficient time to it. Not only that, but you’ll be able to take time away from work to focus on your personal life as well.

It feels like you’re living in a toxic atmosphere when you’re doing something you don’t enjoy. This will make you feel even more burdened, and you will be unable to strike a healthy work-life balance as a result.

2) Take vacations and day offs

Vacation
By: PIXA/Shutterstock

When you do something regularly, you become exhausted. The same can be said for our profession. You will begin to feel burdened if you continue to work without taking any breaks.

If job pressure builds up, it’s a smart idea to take a break or a few days off.

It is important to unplug fully from work to maintain a balanced work-life balance.

When we speak about striking a balance between work and personal life, we’re referring to the importance of taking time off for yourself. Taking time off from work is beneficial to your mental and physical health.

People are afraid to take holidays these days because they are so preoccupied with their jobs. People believe that taking time off from work would disrupt their productivity, which is false.

Working without taking a break harms you because it puts pressure on your mind. You won’t be able to do your job if you aren’t safe.

3) Pay attention to your health

As we mentioned earlier, your health is your original capital when discussing the value of work-life balance. Prioritizing your physical, mental, and emotional health should be your top priority.

If you believe you are suffering from anxiety or depression, seek appropriate therapy and sessions. Even if it means taking time off work, that’s completely fine.

There are days when we don’t feel right (physically or mentally). But, many people are unable to take sick leave because they believe it will hinder their jobs. Always keep in mind that working too much makes it harder for you.

When you’re sick, put your job aside and relax. A balanced work-life balance is when you devote time to your personal life in addition to your work.

It does not make you a bad employee if you prioritize your personal life and health. Simply put, it ensures that you can split your time evenly and maintain a balanced work-life balance. It merely increases productivity at work and home.

4) Set work hours and boundaries for work and home

Setting boundaries is one of the easiest ways to split your time between work and home if you’re having trouble doing so. You should set specific work hours and limits for work and personal life to achieve a balanced work-life balance.

Setting limits for yourself and your coworkers is a safe way to prevent burnout and high work pressure. Avoid worrying about tasks or problems at work until you’ve left your office.

If you want to achieve a good work-life balance, schedule your work hours ahead of time. This way you’ll know how much time you’ll spend working and how much time you’ll devote to your personal life and home.

Setting limits and work hours allows you to handle both your work and your home equally. You can complete the job during working hours and then concentrate on your personal life after those hours have passed.

5) Set certain goals

Goals
By: Tiko Aramyan/Shutterstock

Setting goals for yourself is one of the most effective ways to achieve a healthy work-life balance. Put, having a work-life balance means being able to handle your time effectively.

Setting targets for work and personal life saves you time that might otherwise be spent making decisions later.

No one knows a person better than they know themselves. You must be aware of the best times to be active. Set your job goals for when you have the most time to be productive.

At the same time, you will devote the remaining time to your personal affairs. This will assist you in achieving a good work-life balance.

So, do you have a lot of pressure on your shoulders? Do your duties at work and home make you feel overburdened? If you answered yes, you need a balanced work-life balance.

This guide is fantastic for teaching you about the value of maintaining a healthy work-life balance. After reading this post, you should have a good idea of splitting your time between work and personal life so that you are all healthy both physically and mentally.